Trust what you buy, choose how to pay: e-commerce in Digital Agenda for Europe
Monday, May 14th, 2012— Posted by Katarzyna Gorgol & Kristiina Pietikainen, DG INFSO, Unit for Digital Agenda’s policy coordination
According to the Digital Agenda Scoreboard released last year, 56% of Europeans already buy online, 12% do it on a cross border level. When online, we look for goods and services which we can’t get offline or which are cheaper. We buy mainly electronic equipment, books and tourist services, household goods or clothes and accessories. When we decide not to buy online, it’s because we don’t trust the quality of the goods or services, we are concerned about our personal data or we face problems with paying
These findings are highlighted in the results of consultations on electronic commerce undertaken by the European Commission.
At the same time, the e-commerce reality is evolving at the speed of light. Every day new business models are being tested; new goods and services made available online. We still use the term “electronic commerce”, but new notions are on the horizon: mobile commerce or social commerce. Whatever the name or scope, e-commerce is a fundamental part of the digital economy and definitely merits the attention of the Digital Agenda Assembly 2012.
This year, we will focus on two key enablers to e-commerce: consumer trust and payments. Read the full entry
Number of views: 331
