Prioritise task completion

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Don’t ask your users to make decisions about settings or views before they can view content. Instead, set defaults that satisfy most users, then allow others to adjust these settings if they don’t prefer the default.

Ensure users can immediately view and use the content they’ve requested, free of distraction. This means no pop-ups or click-throughs that cover content, unless it’s been requested. Use “hiding” patterns minimally, especially for core content.

Match content to the channel that can deliver it most effectively, even if it’s not a digital channel. Not all content needs to be repeated on each channel. Users have different needs and expectations for content on social media, your website or Wikipedia.

Be inclusive