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Transforming online communication at the European Commission
The European Commission exists to serve the people. It follows that this should also be the philosophy behind its digital communications.
Evidence over opinion
Identify behaviours, needs and priorities before initiating a design hypothesis.
Prioritise task completion
Make it easy for users to do what they came to do.
Get people working together – and aim to make your services accessible to as many users as possible.
Design with constraints
To effectively plan for all browsing scenarios - mobile, offline, with a screen reader, etc. - start designing with the most constraints, then build up from there.
User context over organisational structure
Content structure and navigation should allow users to make decisions and create their own path based on what they need to do.