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Ecoscooter – The brain child of 24 year old entrepreneur Getrin Reesar

Time to meet the last entrepreneur in our ‘Meet an Estonian entrepreneur’ series! Why Estonian entrepreneurs? 

This year the SME Assembly 2017, the flagship event for European SME Week,  will be held in Tallinn under the Estonian presidency from 22-24 November 2017. In order to get ready for the event, Promoting Enterprise will be exploring Estonia as a digital pioneer as well as meeting the exciting entrepreneurs it has to offer! The last of our entrepreneurs is 24 year old Getrin Reesar who co-founded small family business Ecoscooter.

At the age of 24 Getrin, from Tallinn in Estonia, already holds a Bachelor’s degree in Communications, is currently studying graphic design and is an entrepreneur. She is the co-founder of a small family business called Ecoscooter, which has been running for one and a half years, and distributes electric self-balancing vehicles in Estonia. Ecoscooter started small but is now present in Finland, Spain, Latvia and Lithuania.

What motivates you?

Hands-on experience and gaining knowledge is inspiring, and the idea, that one day I (hopefully) do not have to work from 9 to 5 is also very motivating!

The best thing about being an entrepreneur?

Although I am not working for Ecoscooter full-time right now and it is a side-business, I can work for myself. All the effort that I put in for me, meaning I do not mind working the extra hours, dealing with complicated clients and navigating difficult situations. At the end of the day, everything I do is for myself and for my family.

What skills do tomorrow’s entrepreneurs need?

Firstly, languages like Chinese, Arabic and German. Learning a foreign language is a great and necessary investment. Knowing the language of your market is a good way to break down walls and make connections, a having a good network is everything.

Secondly, the idea of starting a side-business can be challenging in many ways, so actually the best advice is having the courage to start. You can always go back to a 9 to 5 job!

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From EEPA 2016 winner to EEPA 2017 Jury member – Daniela Ölmunger

Last year she was part of the project awarded the Grand Jury Prize at the European Enterprise Promotion Awards 2016, this year she is part of the EEPA 2017 Jury! Today on Promoting Enterprise we have the pleasure to re-introduce Daniela Ölmunger and find out what she is looking for in a project and her advice for this year’s applicants.

What will make an EEPA project stand out for you? What will make it special?

I want to see both heart and brain, I want to feel the project but also understand it.

What top 3 qualities should a project have to make it onto the shortlist?     

  1. Relevant to existing areas of common societal interest
  2. With a new or updated angle – so something I have not necessarily seen in the same format or in the same way before
  3. Result oriented

What makes a project worthy of the Grand Jury Prize?          

I want great results, clearly described and with a twist somewhere. I want to feel something when I read the project. I will know when I know.

Which is your favourite category and why?

I don’t have a favourite category – they all appeal to me for different reasons and they are all interlinked and connected to European Union growth and sustainable development.

What are you looking forward to at the SME Assembly 2017?             

I’m looking forward to several things such as listening to different angles of stories and experiencing the passion behind other people’s work when I speak to them. I am also looking forward to attending all of the interesting workshops and seminars, during which I hope to meet people with different ideas and perspectives that I can then take with me and put into my own work. Last but not least I’m looking forward to seeing and being in the wonderful and beautiful city of Tallinn!

Is there anything you want to say to the applicants waiting for the shortlist announcement?

Just being a national contestant is a great achievement and means that a lot of hard and inspiring work has been put in, and that should not be forgotten. If you are a runner up, my advice is to get back in the ring for next time.

Read about the EEPA 2016 Grand Jury Prize winner here.

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Youth Essay Competition 2017 – What’s next?

The Youth Essay Competition 2017 submission period is now closed. Thank you to all the participants for all your hard work! This year the competition is getting even tougher, with submissions from across 23 countries and triple the number of entries from 2016. This year the top three countries were Ukraine, Serbia and the United Kingdom. We also received entries from Russia, Egypt and Nigeria. Unfortunately we can only accept submissions from citizens of COSME countries, but thank you for sending us your ideas!

So what happens now?

The Essay Competition jury will now deliberate and read through the entries to determine the top three submissions. These top three finalists will be announced right here on Promoting Enterprise and across all our social media on October 10, so make sure to follow us to be the first to know!

The final step of the competition involves a live finale in Tallinn at the SME Assembly 2017. Each of the three finalists will present their essay to the 500+ Assembly delegates and the winner will be selected via a public vote.

What could you win?

Each finalist will win an all-expenses paid trip to the SME Assembly 2017 in Tallinn, Estonia, be given special presentation training before the event and finally have their essay and ideas promoted right here on Promoting Enterprise and across all our social media.

Who were the 2016 finalists and what did they have to say? Read about Andri, Katie, Frici and Francesco.

Curious about who will be judging your entry? Meet the Jury!

Follow our social media so you don’t miss any news about the competition:

Twitter: @EEPA_EU and @EuropeanSMEWeek

Facebook: @PromotingEnterprise

Instagram: @promotingenterprise

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From leather design to Quality Assesment – Find out about Stella and Kristel

We are back with the next two entrepreneurs in our ‘Meet an Estonian entrepreneur’ series! Why Estonian entrepreneurs? This year the SME Assembly 2017, the flagship event for European SME Week,  will be held in Tallinn under the Estonian presidency from 22-24 November 2017. In order to get ready for the event, Promoting Enterprise will be exploring Estonia as a digital pioneer as well as meeting the exciting entrepreneurs it has to offer! Today it is time to meet Stella Soomlais, a sustainable leather accessories designer and studio owner, and Kristel Kruustük, co-founder and CEO of Testlio – an end-to-end Quality Assessment management platform.

Stella Soomlais

Stella Soomlais is a leather accessories designer and studio owner, who designs and creates bags made to last. In 2004 she began making custom orders whilst at Tartu Art School, and set up her own company in 2011. In 2014 she began recruiting employees and now has over 10 people working for her. Her vision, and that of her company, is a sustainable one, and champions the idea of reusing leather after its first life cycle so as to maximise material use.

What motivates you?

I’m motivated by the ability to make things better and to improve situations. It makes me happy when I see that my actions are making a difference.

The best thing about being an entrepreneur?

Freedom – I can pick the projects and people I love to work with and be the boss of my own time.

What skills do tomorrow’s entrepreneurs need?

I would say that tomorrow’s entrepreneurs need to treat others as they would like to be treated. This includes everybody and everything, clients, colleagues and Mother Nature as well. Understanding different characters, the way they work and feel motivated, and the importance of sustainability is the key to success. In addition, good old patience is still necessary – it takes years of 24/7 work to implement your dreams and visions. But it’s worth it!

Find out more about Stella and her sustainable products: www.stellasoomlais.com

Kristel Kruustük

Kristel Kruustük is co-founder and CEO of Testlio – an end-to-end Quality Assessment management platform and community of highly vetted testers that help businesses deliver amazing customer experiences. At the age of 23 she came up with the id ea of building a platform that would appreciate the work of testers and elevate the importance of Quality Assessment within organisations.  Since launching in 2012, the company has raised $8M in funding, hired over 60 employees, and established offices in Tallinn and San Francisco. Clients include Salesforce, Lyft, Microsoft, CBS Interactive, Flipboard and Strava.

What motivates you?

I’m motivated by my vision for Testlio which is to change the way Quality Assessment is done and to help businesses create successful products with a great team, community and customers. Even when things get very challenging and hard, I know that there’s always a solution for every problem.

What’s the best thing about being an entrepreneur?

Making your vision and dream come true. Testlio began because of my own frustration about how software testers were treated in the industry. Testing was often perceived as an afterthought and testers were often blamed when things didn’t go as expected.

What’s especially rewarding about being an entrepreneur is when things move in the right direction. It is so inspiring when the people around you are happy, excited and motivated to make a difference. I have written more on what I love about entrepreneurship here.

What skills do tomorrow’s entrepreneurs need?

Putting people first and not treating business like a machine. Businesses are all about people (your team, your customers, your community) and in today’s world, ideas don’t matter anymore, what matters is people, making connections and building long term relationships.

Read more of Kristel’s ideas and thoughts on her entrepreneurial journey: https://medium.com/@kristelkruustuk

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Who is on the EEPA 2017 Jury? – Meet Karen and Lisa

Who chooses the projects for the EEPA 2017 shortlist? Curious about who makes the decisions? Time to meet the EEPA Jury 2017! Today Promoting Enterprise is introducing the first two members of the EEPA 2017 Jury: Karen Boers and Lisa Steigertahl, who shared with us what they will be looking for in a project and what they are looking forward to at this year’s SME Assembly 2017 in Tallinn.

Karen Boers is co-founder and Managing Director of Startups.be, which brings hundreds of startups together with incubators, accelerators, investors and public actors in a local startup ecosystem. She also runs the European Startup Network, which aims to help create a truly pan-European bottom-up startup ecosystem.

Lisa Steigertahl is co-founder and and CEO of the European Startup Network (alongside fellow jury member Karen Boers). Previously she also worked at the German Startups Association as both Head of Research and International Strategy and European Relations Manager.

What will make an EEPA project stand out for you? What will make it special?

Karen: I am looking out for projects that have made a real impact on entrepreneurs’ lives, either by helping to change the rules of the game in the local ecosystem or by providing entrepreneurs with better access to (national and/or international) customers, financing and talent.

Lisa: For me a project that creates a new solution for a demand that we did not know we had yet, or has found an innovative way of solving a problem will stand out. I am also interested in European applicability and projects that could be transferred to other markets.

Which is your favourite category and why?

Karen: Investing in entrepreneurial skills, as I believe investing in human capital – youngsters as well as adults – is the best way to boost entrepreneurship and counteract poverty and extremism through a more inclusive approach.

Lisa: Supporting the internationalisation of business, since I believe that moving from national borders to international markets will not only tremendously determine the success of a business in times of globalisation but further shape a strong European market

Finally, what are you looking forward to at the SME Assembly 2017?

Karen: To meet all the highly motivated people across Europe that are putting their best efforts to make a difference and create opportunities for others.

Lisa: To meet and engage with the people behind the projects.

Interested in finding out who else is on the Jury with Karen and Lisa? Come back next week to meet another juror!

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Estonian entrepreneurs: Meet Kenneth and Sander!

This week Promoting Enterprise is starting a series of interviews with a group of Estonian entrepreneurs to find out about what they do! From motorised scooters to furniture, these entrepreneurs are diverse, creative and not afraid to think outside of the box. Read on to meet our first two entrepreneurs, Kenneth and Sander and learn about where their entrepreneurial path has led them…

Kenneth Pert

Meet Kenneth – he is 24 and the founder of his brand Kenneth Pert Natural Furniture. Kenneth is a designer and furniture craftsman. At the moment, his company is a ‘one man show’, Kenneth has to fill different roles – from managing the business side to cleaning his workshop. At this point, he has been in the field for 5 interesting and challenging years.

What motivates you?

I am inspired by people who have overcome challenges, their own personal struggles and added some extra value to the world. People play an important part in my life. That is why my closest friends and family are also my biggest driving force. Without them I wouldn’t be who I am and where I am today.

The best thing about being an entrepreneur?

The opportunity to use my time as I wish. I have been able to focus on my own interests and to grow at my own pace. This gives me enough room to devote time to the people I hold most dear. At the same time, it is important to stay disciplined and remember that I have a lot of responsibilities.

What skills do tomorrow’s entrepreneurs need?

The skills of today’s and tomorrow’s entrepreneurs largely overlap, for example, adaptability, consistency, discipline and curiosity. There has been a rising demand for people to have emotional intelligence regardless of their role or position in an organisation. It is quite essential to identify the right people to hire, because without help, it’s almost impossible to create a successful business.

When developing a product or service a lot of research, testing and feedback analysis goes into it. In this phase being good with numbers and having analytical skills is definitely another essential entrepreneurial skill.

Sander Sebastian Agur

Sander Sebastian is the 26 year-old co-founder of Inventory.com, the first online B2B marketplace to offer a comprehensive inventory management service by comparing suppliers and transactions up to the final delivery of products. Sander is also a Senior Vice President of ERPLY Retail Platform, which is a web-based on Enterprise resource planning application with support for accounting, inventory, invoicing, e-commerce, Point Of Sale (POS) and more, offering retailers a complete IT solution that can be adapted to meet unique requirements. The company includes well known clients such as Sony, Walt Disney, Amazon, Elizabeth Arden, Garmin and many others.

At the young age of 22, Sander was chosen as the successor to the head of Estonian Air, the former national airline of Estonia, but decided to work in private enterprise instead.

What motivates you?

Learning new skills and applying them usefully. I’ve definitely failed more than I’ve succeeded. As most long-term goals require skills that we don’t have when we set the goals, this motivates me to grow together with the challenges.

The best thing about being an entrepreneur?

In my sector there are almost no limits to what can be built. Once you realise that everything around you has been created by people that are no smarter than you, it all becomes doable.

What skills do tomorrow’s entrepreneurs need?

I think skills are important, but they can also be acquired on the way. What is more important is your mindset for what’s coming and your openness to learn and make stuff happen. Everything changes so fast so you must be able to work in constant chaos. I think that’s what a startup is, nonstop chaos you need to navigate.

Anything else you want to share?

For Inventory.com, we got a small grant at the beginning of 2017 of 50, 000 EUR from the European Commission to kickstart the development, which we are super grateful for.  Unfortunately we were rejected for the second phase of the  Horizon2020 program, but we are continuing to invest our own resources to help Europe have a multinational sales channel for product exchange and we hope that our  next application in November will be successful!

The project “Inventory.com” increases the visibility and competitiveness of manufacturing SMEs on the EU market by creating conditions for an open and efficient market. Currently manufacturing SMEs lack access to suppliers and clients. They are reliant on a small number of business partners and are invisible to any other potential partners. Many SMEs, due to their niche products, find it hard to expand their client network, find suppliers and create international contacts. Product availability, specifications, price and delivery information is not available to market participants and the required information is not presented, standardised and/or not available in different languages. Therefore, companies cannot compare and decide on the best choice. This is a problem our European customers face daily and we would like to change that.

The 2017 SME Assembly will take place in Tallinn, Estonia from 22 – 24 November 2017.
The conference will be the flagship event of European SME Week.

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SME Week Newsletter 2017: Issue #5

Welcome back from the summer break!

We hope that you have all had a lovely summer and are ready for all the exciting content coming your way from the Promoting Enterprise team.

First up, the Youth Essay Competition deadline is approaching fast, so get inspired, get writing and be sure to submit before 08 September 2017 to be in with a chance of winning.

The European Enterprise Promotion Awards saw some fierce competition from across the participating countries. Now that we have met all the national winners we need to wait for the Jury to finish reviewing applications and announce the shortlist at the end of September! Stay tuned…

Read more >>

<< Previous Issue #12

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EEPA National Winners 2017 – Responsible and inclusive entrepreneurship

Have we met all of the projects competing for a place on the EEPA 2017 European shortlist? Almost! Today Promoting Enterprise presents the final category of national winners, Category 6: Responsible and inclusive entrepreneurship. This category recognises initiatives that promote corporate social responsibility among small and medium-sized enterprises and entrepreneurship among disadvantaged groups such as the unemployed, legal migrants, disabled, or people from ethnic minorities.

In 2016 the prize was won by The Rotterdam Business Case from the Netherlands, for their project that strives to help innovative individuals and entrepreneurs who have failed with a venture or are in financial difficulties.

10 projects will be considered for a European title in this category. Well done to all the national winners and we look forward to finding out who is on the EEPA 2017 shortlist!

Bulgaria: Listen Up Online Platform for Equal Access

France: Adie Microfranchise Solidaire (AMS)

France: Start’Up Lycée

Iceland: Social and green impact of an electronic drug administration system in an Icelandic nursing home for the elderly

Malta: Setting up our Social Enterprise

Netherlands: IMC Weekendschool

Poland: Karlino na drodze rozwoju

Romania: ARAD WELDING SCHOOL

Slovakia: DATAROOM

Sweden: STAR (Social Innovation och Tillväxt för Alla i Regionen)

*Portuguese national winners will be announced after the national ceremony has taken place.

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How can you win the Youth Essay Competition 2017? – Find out what the jury is looking for!

The deadline for the European Youth Essay Competition is approaching, but there is still time left for submissions! Today on Promoting Enterprise the 2017 essay competition jury are, offering their advice, top tips and what they will be looking for in an entry. Interested in what they have to say? Have a read through and be sure to submit an entry before the deadline on 08 September 2017.

This year the Youth Essay Competition will be judged by a competent and diverse jury, from different fields and with different expertise:

  • Kristin Schreiber (DG Grow)
  • Cristina Fernández (Global Entrepreneurship Network)
  • Przemysław Grzywa (The European Confederation of Young Entrepreneurs)
  • Andri Pandoura (2016 Youth Essay Competition winner)

What will the jurors be looking for in an entry?

An entry should primarily answer the essay question, but what specific things should you include to catch a juror’s eye? Longer essays are not necessarily better, but this year the jury wants “fresh ideas… and a better understanding of young people and their vision of entrepreneurship”, as well as “a sincere passion and interest in the topic of the competition”. The jurors want entries to identify the issues that youth face, but also propose innovative and creative solutions that could be implemented by and inform policymakers. In other words: ” Is there a better and easily implemented way to ‘train’ and so ‘equip’ our future entrepreneurial leaders?”

What will make an entry stand out?

As the jury is so diverse what stands out for one juror may not for another, yet all of them have said that they will be looking for both innovation and truthfulness. Przemysław Grzywa, is looking for an essay that “comes right from the heart instead of Google search engine”, a sentiment echoed by Cristina Fernández, who sees the competition as “a chance to let the audience know where exactly the young are facing a roadblock to their path as entrepreneurs”.

Speaking from personal experience, Andri Pandoura (the 2016 competition winner), will be looking for a personal essay, as for her “it is important to be able to see the person writing the essay and their story in the essay itself”. Kristin Schreiber is “really looking for some out-of-the box thinking”. She will also pay attention to the way it is written: “Don’t worry if your English is not perfect, but do keep in mind that when you want to convince someone of your ideas, clear writing and keeping it sharp and simple always helps!”

What advice would you give for those still not sure about entering the competition?

“Often, when we hear about a given policy being made, we think – I would have done it much better. Here we offer you a chance to express and test your ideas in real life. To see if and how they can inspire policy makers who work on developing entrepreneurship across Europe. (…) Entering in the competition is a win-win for all!”

– Kristin Schreiber

“Decisions are shaped by those who weigh and get involved. The SME Assembly and this competition are a great opportunity to have the voice of young entrepreneurs heard. Only if entrepreneurs articulate their concerns and ideas, can we hope for entrepreneur-centric policies and programs.”

– Cristina Fernández

“If you have your opinion – try it. If you believe one can change the world – try it. If you think you won’t succeed – try it even harder.”

– Przemysław Grzywa

“Just do it and don’t overthink! I had the same doubts last year but you never know how things turn out.”

– Andri Pandoura

For more information about the competition have a look right here on Promoting Enterprise and we look forward to receiving your entries!

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EEPA National Winners 2017 – Supporting the internationalisation of business

We have already met the national EEPA winners from Categories 1, 2 and 3…time for Category 4: Supporting the internationalisation of business! This category recognises initiatives that encourage enterprises and particularly small and medium-sized businesses to benefit more from the opportunities offered by markets, both inside and outside the EU. In 2016 the prize was won by Human Security Finland for their project that tackles a key issue high on the global agenda, human suffering.

10 projects will be considered for a European title in this category. Well done to all the national winners and we look forward to finding out who is on the EEPA 2017 shortlist!

Austria: Program Internationalization 2015 – 2020

Croatia: Pun ceker – kupujmo lokalno

Germany: Import Promotion Desk (IPD)

Greece: Greek Breakfast

Hungary: InnoTrade Program

Poland: Biznes Lubelskie

Serbia: Private sector Development Project- PSD

Slovenia: SKIS – Smart Key Information Support

Spain: ICEX Next

UK: Business West International Trade Centre

*Portuguese national winners will be announced after the national ceremony has taken place.

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    • Ecoscooter – The brain child of 24 year old entrepreneur Getrin Reesar September 19, 2017
      Time to meet the last entrepreneur in our ‘Meet an Estonian entrepreneur’ series! Why Estonian entrepreneurs?  This year the SME Assembly 2017, the flagship event for European SME Week,  will be held in Tallinn under the Estonian presidency from 22-24 November 2017. In order to get ready for the event, Promoting Enterprise will be exploring […]
      promotingenterprise
    • From EEPA 2016 winner to EEPA 2017 Jury member – Daniela Ölmunger September 14, 2017
      Last year she was part of the project awarded the Grand Jury Prize at the European Enterprise Promotion Awards 2016, this year she is part of the EEPA 2017 Jury! Today on Promoting Enterprise we have the pleasure to re-introduce Daniela Ölmunger and find out what she is looking for in a project and her […]
      promotingenterprise
    • Youth Essay Competition 2017 – What’s next? September 13, 2017
      The Youth Essay Competition 2017 submission period is now closed. Thank you to all the participants for all your hard work! This year the competition is getting even tougher, with submissions from across 23 countries and triple the number of entries from 2016. This year the top three countries were Ukraine, Serbia and the United […]
      promotingenterprise
    • From leather design to Quality Assesment – Find out about Stella and Kristel September 12, 2017
      We are back with the next two entrepreneurs in our ‘Meet an Estonian entrepreneur’ series! Why Estonian entrepreneurs? This year the SME Assembly 2017, the flagship event for European SME Week,  will be held in Tallinn under the Estonian presidency from 22-24 November 2017. In order to get ready for the event, Promoting Enterprise will […]
      promotingenterprise
    • Who is on the EEPA 2017 Jury? – Meet Karen and Lisa September 7, 2017
      Who chooses the projects for the EEPA 2017 shortlist? Curious about who makes the decisions? Time to meet the EEPA Jury 2017! Today Promoting Enterprise is introducing the first two members of the EEPA 2017 Jury: Karen Boers and Lisa Steigertahl, who shared with us what they will be looking for in a project and […]
      promotingenterprise
    • Estonian entrepreneurs: Meet Kenneth and Sander! September 5, 2017
      This week Promoting Enterprise is starting a series of interviews with a group of Estonian entrepreneurs to find out about what they do! From motorised scooters to furniture, these entrepreneurs are diverse, creative and not afraid to think outside of the box. Read on to meet our first two entrepreneurs, Kenneth and Sander and learn […]
      promotingenterprise
    • SME Week Newsletter 2017: Issue #5 August 31, 2017
      Welcome back from the summer break! We hope that you have all had a lovely summer and are ready for all the exciting content coming your way from the Promoting Enterprise team. First up, the Youth Essay Competition deadline is approaching fast, so get inspired, get writing and be sure to submit before 08 September […]
      promotingenterprise
    • EEPA National Winners 2017 – Responsible and inclusive entrepreneurship August 24, 2017
      Have we met all of the projects competing for a place on the EEPA 2017 European shortlist? Almost! Today Promoting Enterprise presents the final category of national winners, Category 6: Responsible and inclusive entrepreneurship. This category recognises initiatives that promote corporate social responsibility among small and medium-sized enterprises and entrepreneurship among disadvantaged groups such as […]
      promotingenterprise
    • How can you win the Youth Essay Competition 2017? – Find out what the jury is looking for! August 22, 2017
      The deadline for the European Youth Essay Competition is approaching, but there is still time left for submissions! Today on Promoting Enterprise the 2017 essay competition jury are, offering their advice, top tips and what they will be looking for in an entry. Interested in what they have to say? Have a read through and be […]
      promotingenterprise
    • EEPA National Winners 2017 – Supporting the internationalisation of business August 17, 2017
      We have already met the national EEPA winners from Categories 1, 2 and 3…time for Category 4: Supporting the internationalisation of business! This category recognises initiatives that encourage enterprises and particularly small and medium-sized businesses to benefit more from the opportunities offered by markets, both inside and outside the EU. In 2016 the prize was won […]
      promotingenterprise