Archive for ‘Promoting Enterprise News’
Digital innovation has led to several technological advances, born in the minds of innovative entrepreneurs who go on to bring their ideas to life. With an increasing number of us online, both socially and professionally, cybersecurity is an issue that affects us all, consumers and entrepreneurs alike. How can you protect yourself? What information do you need to safely reap the benefits of our digitally innovative world? Today, Promoting Enterprise looks into the development of fraud detection systems, accessible cybersecurity and remote incident response platforms.
The tendency for people to be creatures of habit is being put to good use in the cybersecurity industry, thanks to new identification software that uses typical login times and locations, keystroke dynamics and in-app behaviour to verify if someone is who they say they are. It’s one of a series of innovations being developed by European businesses keen to claim their share of a growing cybersecurity market. Analysts predict that global spending in cybersecurity will be well over EUR 100 billion a year by 2021, yet according to a 2016 report despite being the most trusted area globally when it comes to data security and privacy, the European industry is only growing 6% annually, compared to growth of 8 % for the market as a whole.
One of the aims of the European Cyber Security Organisation (ECSO) – the association implementing a cybersecurity public-private partnership set up by the EU in 2016 – is to create connections between industry players, national public authorities and users of cybersecurity solutions to identify priorities and increase collaboration in research and innovation. That connection – particularly between providers and end-users – is crucial if Europe is to grow the industry and take its place in the market. European businesses such as Czech-based cybersecurity firm ThreatMark (advanced fraud-detection systems developer) and German cybersecurity company Applied Security (apsec), could benefit from this connection which could manifest as business-to-business platforms and direct interactions between SMEs and potential clients.
With the development of the cybersecurity industry, there are still three areas to be addressed:
- Cybersecurity tools need to be considered as integral parts of computer systems. EU funded projects like CyberWiz, where users set up a model IT network and carry out various kinds of simulated attacks, allow for system development whilst exposing weak points and giving an overview of the network security.
- Skilled technical experts are important for the overall success of the industry, but especially in the small- and medium-sized sector. According to chief executive of Secon Cyber Security UK Robert Gupta, ‘In general, there is a lack of the right skills and when you are recruiting, technical experts in cybersecurity are very hard to come by’.
- The costs of implementing cybersecurity. Between the costly search for experts, their employment and the implementation and upkeep of a security system, many smaller businesses simply cannot afford this integral part of their online presence. However, EU funded project ConnectProtect could be the answer; a remote incident-response platform helping small- and medium-sized businesses to combat attacks and security threats – at a more reasonable cost. Through such a system and economies of scale for cybersecurity software licences, the total cost of security could come down dramatically for small businesses – perhaps by as much as 75 % per member of staff.
For more information: https://horizon-magazine.eu
Digital innovation is a key theme for this year’s SME Assembly 2017 taking place in Estonia, so stay tuned for more digital innovation content right here on Promoting Enterprise.
If you liked this have a read of: 2017 and beyond: How digital innovation will impact the world
Today Promoting Enterprise welcomes guest contributor Daisy da Veiga, a self-employed entrepreneur who balances motherhood, travel and family life alongside running her own business. Over the next few weeks Daisy will be giving insight into the life of an entrepreneur and how to best communicate your ideas effectively.
Hello everyone, my name is Daisy da Veiga and I live in Rotterdam. I am 32 years old and a happy mom to Isaiah and wife of Mark. I am a self-employed entrepreneur in the empowerment sector since 2008.
With my enterprise Daisy da Veiga Coaching & Consultancy I get to empower people to make choices from the heart and live a victorious life. In 2007, after graduating with a Bachelor’s degree in International Communication Management, I read the book “The Secret” by Rhonda Byrne. I had felt stuck for a while because I could not find a job in the field of work I studied for. After reading this book I was triggered to use the insights gained and put them into action. I had learnt that we create our own reality with our thoughts. The first dream I realised through applying the Law of Attraction, was to work abroad, in Abu Dhabi as an international media consultant. This meant daily interaction with CEO’s and chairpersons of the biggest companies in Abu Dhabi. In the two following years, I fulfilled my second dream, which was to meet inspiring people, like the social rights activist Desmond Tutu, the football player Clarence Seedorf and life success coach Tony Robbins.
With the realisation that we have the power to create our own reality, I decided to dedicate my life to communicate this message to as many people as possible. I do this as a life coach, author, empowerment trainer, blogger, vlogger and motivational speaker.
My biggest success is the thousands of people I have positively impacted with my work over the years, and my biggest challenge is balancing motherhood and entrepreneurship. I’d like to spend all my time with both my son and my work.
One of the things I love to do is travel, as I believe that it is extremely important that I feel balanced between my social and professional life. I am very happy that I have found that balance, mainly due to my great husband.
My latest trip was to Lisbon in Portugal for an empowerment exchange project that I will tell you more about in the near future. In the video below I introduce myself, according to an introduction exercise we did on the first day of the project. Yes, sometimes I am a blue communicating Smurf!
Interested in Daisy and her work? Come back to Promoting Enterprise for her next post and be sure to visit her website for more information: http://www.daisydaveiga.com/
After a first successful matchmaking session at the Genera fair, which took place in the beginning of March in Madrid, BBB turns its attention to the biggest trade fair on the African continent. Hosting thousands of visitors each other, AUW is known for a strong representation of EU companies at the event, hosting national pavilions for Denmark, the Netherlands, Germany, France, Belgium and Czech Republic.
Business Beyond Borders is a European Commission initiative to help EU businesses, in particular Small and Medium Enterprises (SMEs) and Clusters, operate internationally with the ultimate goal of increasing economic growth within and outside Europe. A series of matchmaking events are being organised to bring together SMEs and representatives from relevant clusters, with potential trading partners from Europe and abroad with the aim of assisting businesses to access new international markets.
Interested small and medium enterprises and clusters can now register for the matchmaking event here.
For further information about Business Beyond Borders, please visit their official website.
Digital innovation, one of the themes of the SME Assembly 2017, is by far the biggest influencer, changing the way we do just about everything, from shopping to communication to running a business. Recently Gartner, Inc., revealed its top predictions for IT organisations and users for 2017 and beyond, focusing on three fundamental effects of continued digital innovation: experience and engagement, business innovation, and the secondary effects that result from increased digital capabilities.
- Augmented Reality
- By 2020, 100 million consumers will shop in augmented reality.
- Web Browsing
- By 2020, 30 percent of web browsing sessions will be done without a screen.
- Mobile App Abandonment
- By 2019, 20 percent of brands will abandon their mobile apps.
- Knowledge Algorithms
- By 2020, algorithms will positively alter the behavior of more than 1 billion global workers.
- Blockchain Technology
- By 2022, a blockchain-based business will be worth $10 billion.
- Digital Giants
- By 2021, 20 percent of all activities an individual engages in will involve at least one of the top-seven digital giants.
- Digital Innovation Costs
- Through 2019, every $1 enterprises invest in innovation will require an additional $7 in core execution.
- Internet of Things Data Demands
- Through 2020, Internet of Things will increase data center storage demand by less than 3 percent.
- Internet of Things Savings
- By 2022, Internet of Things will save consumers and businesses $1 trillion a year in maintenance, services and consumables.
- Health Care Costs
- By 2020, 40 percent of employees can cut their health care costs by wearing a fitness tracker.
Interested in Digital Innovation? Curious about what lies in store for 2017 and beyond? Find out more about the predictions and where digital innovation is set to take us in 2017…
The European Conference for Junior Entrepreneurs (The JADE Spring Conference) takes place on 02‐05 March 2017, in Brussels, and is the main international Junior Enterprise event in Europe, bringing together over 300 Junior Entrepreneurs from over 14 countries in Europe, as well as Brazil, the United States and Tunisia. This year, 2017, marks the 25th anniversary of JADE and the 50th of the Junior Enterprise concept. The conference theme is “Co-create the future. Celebrate the past, act today, shape our tomorrow”, and will focus on the power of youth assuming a leadership role in shaping the society of the future.
Andrey Novakov, youngest Member of the European Parliament, will launch the conference, followed by high level panels and keynote speaker Dr. Georg Tacke, CEO of Simon Kucher & Partners. During the conference, the Junior Entrepreneurs will have the chance to foster their skills development with dedicated workshops delivered by the event’s partners, experienced professionals and chosen multipliers of the JADE network. The Gala Dinner will close the event, during which the best Junior Enterprises in the network will be awarded with JADE Excellence Awards.
Pragmatism, knowing what works and thinking practically, all powerful tools for those in the world of entrepreneurship, startups, scale-ups and SMEs. This month’s featured book is Pragmatism: A New Name for Some Old Ways of Thinking by William James. The book explores the validity of ideas based on their experiential and practical consequences, as well as the philosophical concept of radical empiricism.
Part of entrepreneurship is looking at existing problems and finding solutions, which can also mean defining the problem itself, something that William James explores in this collection of essays. Using a simple yet entertaining anecdote, Does a man go around a squirrel that is on a tree trunk if the squirrel keeps moving on the tree to keep the trunk always between himself and the man?, James demonstrates that an important distinction must be made and defined, ‘what constitutes ‘going round’ the squirrel?’. While abstract this principle can certainly be applied to entrepreneurs, who re-define ideas and concepts through innovation and in turn find effective solutions.
For more information:
From innovating scientists to high school founders, this year’s 30 Under 30 Social Entrepreneurs list highlights entrepreneurs making an impact combating climate change, empowering the visually impaired, and activating developing markets.
The members of this year’s 30 Under 30 Europe list are culled from over one thousand online nominations and research by a team of reporters at Forbes and across Europe. Candidates for the Social Entrepreneurs list were evaluated by a panel of experts in their fields: Jean Case of the Case Foundation; Cheryl Dorsey of Echoing Green; and Randall Lane of Forbes Magazine. The final list is built from the recommendations of our judges.
Here are some of notable areas the Under 30s will be impacting Europe and the world in 2017:
Making Fresh Produce Accessible
Agricool cofounders Guillaume Fourdinier, 29, and Gonzague Gru, 29, are making cities more sustainable with their Cooltainer, a storage container capable of producing fresh produce year round. The French duo recently harvested a $4.3 million funding round that will enable them to ramp up production in 2017.
Integrating New Arrivals
Ninon Demuth, 27, is using food as a catalyst for long-lasting refugee integration. She cofounded Über den Tellerrand, an organization that connects refugees with locals through refugee-led cooking classes, street food markets and cookbooks. The idea is catching hold: already they’ve spread to 25 cities in four European countries.
Inspiring Entrepreneurs of the Future
Ben and Jodie Cook, both 28, the husband and wife team behind Clever Tykes, realised that their entrepreneurial spark began in early childhood. Looking to inspire the next generation of leaders, they developed a series of children’s books featuring enterprising young role models. They scored a major partnership with the Lloyds Banking Group in late 2016 that now enables them to offer the books free of charge to every primary school across the United Kingdom.
Reducing Our Carbon Footprint
Scientist turned entrepreneur Julian Melchiorri, 29, invented the first synthetic biological leaf that mimics the work of an actual leaf. By absorbing carbon dioxide and emitting breathable oxygen, the BioSolar Leaf holds limitless possibilities from increasing air quality in cities to even potentially making life on another planet possible.
These are only a few of the trailblazers leading the way to a better future. Meet the rest of the social entrepreneurs in the full Under 30 Europe – Social Entrepreneurs List.
Today was the first meeting with all national coordinators for the upcoming launch of EEPA 2017. This first gathering gave us a sneak peek into all the exciting campaigns we can expect across Europe and on all sorts of different platforms.
Three inspirational presentations were given by the national coordinators who have implemented successful promotional activities in 2016:
The Netherlands: gained a lot of national press coverage and awareness through having their projects perform the bell ceremony at the Amsterdam stock exchange.
UK: created a media campaign to find the “most enterprising place in Britain”, giving them a great platform to recruit entries for their national competition and then create substantial media interest once the winners were announced.
Germany: for the last three editions of EEPA Germany has performed very well in the Responsible and inclusive entrepreneurship category and Germany’s coordinator Juliane Kummer highlighted the effectiveness of personal communication, have a read of her interview from 2016.
Have a look at a selection of other EEPA campaigns:
Based on the ideas and discussion heard today we should all start getting ready and excited for all the EEPA 2017 activities coming up, so stay tuned and look out for all the announcements and information coming from your national coordinators!
To all the national coordinators, we wish you the best of luck with the upcoming campaigns and look out for our tips, tricks and other materials available right here.
Just before we go…don’t forget about the EEPA 2016 winners testimonials!
Today at Promoting Enterprise we are presenting an exciting interactive tool, ‘The European Digital City Index’, which gives glimpses into what is going on in the European world of entrepreneurship.
The European Digital City Index (EDCi) describes how well different European cities support digital entrepreneurship.
It was produced by Nesta as part of the European Digital Forum, which exists to support digital entrepreneurship and digital startups across Europe. The European Digital Forum is run in collaboration with the European Commission’s Startup Europe initiative.
For startups and scale-ups, it provides information about the strengths and weaknesses of local ecosystems, allowing them to plan accordingly and consider where they may need to devote more resources. For policy makers aiming to encourage digital entrepreneurship in their own city, the Index helps to identify existing and promising hubs of activity, in order to learn from their practices. Additionally, it allows benchmarking of performance against other European hubs, and helps identify which policy areas to prioritise.
For more information: https://digitalcityindex.eu/
We are coming to the end of 2016…and what a year it has been! This year on the blog we have met some inspiring entrepreneurs, who showed us what it means to be innovative, creative, daring and more. From the seasoned to the new, from older to younger, we have been very lucky here on Promoting Enterprise to have met and featured so many inspiring individuals.
We must also not forget all the winners we have met! Starting with the hotly contested European Enterprise Promotion Awards where we had 6 category winners and a Grand Jury Prize winner. Read all about them here. Let us also not forget all of the amazing national projects that made it onto the shortlist, find out about them here.
This year for the first time there was an opportunity for young Europeans to participate, that’s right we are talking about the Youth Essay Competition, which received many outstanding entries, of which only 3 finalists and 1 winner were selected. The finalists, Francesco Foglia, Frici Barabas and Katie Williams all differed very much in their approach as to how to motivate young Europeans to become entrepreneurs, and all pushed the Jury to think about the opportunities available. The winner of the competition, Andri Pandoura, from Cyprus impressed the jury with her simple approach and advice on how to connect with youth on their platforms and terms.
Finally, our biggest event of the year was the SME Assembly 2016 held in Bratislava, Slovakia from 23-25 November 2016. If you missed it, read our daily posts (Day 1, Day 2, Day 3) and have a look at our Instagram for images of one of the biggest European gatherings of entrepreneurs, facilitators and innovative thinkers!
It has certainly been an eventful and entrepreneurial year, and we look forward to seeing what 2017 will bring! So from all of the Promoting Enterprise team, thank you for supporting us and reading our posts, we hope you have enjoyed them! Curious about what we will bring you in 2017? Not long to wait, so Happy Holidays and see you back here in 2017!