Ready to find out who the Estonian representative on the EEPA 2017 Jury is? Meet Viljar Lubi, Deputy Secretary General for Economic Development for the Estonian Ministry of Economic Affairs and Communications. Today Viljar shares what he is looking for and also what it has been like to be involved with the organisation of this years’ SME Assembly 2017!
What will make an EEPA project stand out for you? What will make it special?
A project that has the capacity to achieve greatness and to create something innovative with limited resources will always stand out for me. It is special to see the passion and perseverance the people nominated for this award have had to show. I am often amazed at the regional and national differences that I see and how diverse the projects are.
What top 3 qualities should a project have to make it onto the shortlist?
First of all, it should be something unique and inspirational to be a good example for others. It is also important for the project to be transferable so that it would be possible to create something similar in other countries. Last but not least, the project should have a real and preferably measurable positive impact.
What makes a project worthy of the Grand Jury Prize?
A project that is worthy of the Grand Jury Prize must be truly excellent. It must offer a true positive influence and exhibit a remarkable achievement together with an innovative approach. I am glad to see that there is tough competition in this respect.
Which is your favourite category and why?
Promoting the entrepreneurial spirit. In my job as the Deputy Secretary General for Economic Development a lot of my daily tasks revolve around entrepreneurship. It is the government’s job to help create the best possible conditions for enterprises to flourish. But this would be nothing without the enthusiasm and hard work of the entrepreneurs themselves. Therefore, I find it extremely important to have initiatives that help to promote this, especially among young people and women. However, it is difficult to just pick one – all categories highlight invaluable criteria.
What are you looking forward to at the SME Assembly 2017?
As I have been involved in the process of creating the SME Assembly in Tallinn, I am sure it will offer participants a varied programme that is exciting, offers new ideas and of course has an Estonian twist to it. We will hopefully be offering some innovative ideas and new ways of looking at things, while still keeping the traditions of the excellent forum that the SME Assembly is.
Is there anything you want to say to the applicants waiting for the shortlist announcement?
Good luck! You have already achieved a lot by getting this far and I hope that you take this experience as a positive reinforcement – vision, perseverance and, of course, a little luck, is the key.
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