From leather design to Quality Assesment – Find out about Stella and Kristel

We are back with the next two entrepreneurs in our ‘Meet an Estonian entrepreneur’ series! Why Estonian entrepreneurs? This year the SME Assembly 2017, the flagship event for European SME Week,  will be held in Tallinn under the Estonian presidency from 22-24 November 2017. In order to get ready for the event, Promoting Enterprise will be exploring Estonia as a digital pioneer as well as meeting the exciting entrepreneurs it has to offer! Today it is time to meet Stella Soomlais, a sustainable leather accessories designer and studio owner, and Kristel Kruustük, co-founder and CEO of Testlio – an end-to-end Quality Assessment management platform.

Stella Soomlais

Stella Soomlais is a leather accessories designer and studio owner, who designs and creates bags made to last. In 2004 she began making custom orders whilst at Tartu Art School, and set up her own company in 2011. In 2014 she began recruiting employees and now has over 10 people working for her. Her vision, and that of her company, is a sustainable one, and champions the idea of reusing leather after its first life cycle so as to maximise material use.

What motivates you?

I’m motivated by the ability to make things better and to improve situations. It makes me happy when I see that my actions are making a difference.

The best thing about being an entrepreneur?

Freedom – I can pick the projects and people I love to work with and be the boss of my own time.

What skills do tomorrow’s entrepreneurs need?

I would say that tomorrow’s entrepreneurs need to treat others as they would like to be treated. This includes everybody and everything, clients, colleagues and Mother Nature as well. Understanding different characters, the way they work and feel motivated, and the importance of sustainability is the key to success. In addition, good old patience is still necessary – it takes years of 24/7 work to implement your dreams and visions. But it’s worth it!

Find out more about Stella and her sustainable products: www.stellasoomlais.com

Kristel Kruustük

Kristel Kruustük is co-founder and CEO of Testlio – an end-to-end Quality Assessment management platform and community of highly vetted testers that help businesses deliver amazing customer experiences. At the age of 23 she came up with the id ea of building a platform that would appreciate the work of testers and elevate the importance of Quality Assessment within organisations.  Since launching in 2012, the company has raised $8M in funding, hired over 60 employees, and established offices in Tallinn and San Francisco. Clients include Salesforce, Lyft, Microsoft, CBS Interactive, Flipboard and Strava.

What motivates you?

I’m motivated by my vision for Testlio which is to change the way Quality Assessment is done and to help businesses create successful products with a great team, community and customers. Even when things get very challenging and hard, I know that there’s always a solution for every problem.

What’s the best thing about being an entrepreneur?

Making your vision and dream come true. Testlio began because of my own frustration about how software testers were treated in the industry. Testing was often perceived as an afterthought and testers were often blamed when things didn’t go as expected.

What’s especially rewarding about being an entrepreneur is when things move in the right direction. It is so inspiring when the people around you are happy, excited and motivated to make a difference. I have written more on what I love about entrepreneurship here.

What skills do tomorrow’s entrepreneurs need?

Putting people first and not treating business like a machine. Businesses are all about people (your team, your customers, your community) and in today’s world, ideas don’t matter anymore, what matters is people, making connections and building long term relationships.

Read more of Kristel’s ideas and thoughts on her entrepreneurial journey: https://medium.com/@kristelkruustuk

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