Tag ‘De Rotterdamse Zaak’
‘Being successful is having a good enterprise and being a good entrepreneur’ – The Rotterdam Business Case
Entrepreneurs are ambitious, daring and think outside of the box to help advance and innovate our daily lives. Yet who helps them when they are in difficulty? Who gives them a second chance or the advice they need to be successful? The Category 6 (Responsible and Inclusive entrepreneurship) winner of the European Enterprise Promotion Awards (EEPA), is a project that does just that. Today’s interview with Rob Gringhuis, one of the project partners, gives insight into this cutting edge project that is helping innovative individuals through challenging times.
How did you first hear about the national competition and why did you decide to enter?
We first heard about EEPA when one partner got an email from the university of applied sciences in Rotterdam who had seen the EEPA announcement from our national economic ministry. Once we started looking into it we thought that we had a lot to offer with our project and were enthusiastic about showing people what we are doing. We had already been asked by the ministry of social affairs to present our project to other cities and regions in the Netherlands, so we saw this as a chance to take that to a European level. Our project is on the cutting edge of economic and social problems by providing entrepreneurial support, as entrepreneurs often become dependent on welfare and can cause societal difficulties. We were also curious about where our project stood on a national level and how we compared to other initiatives across the Netherlands.
How did you go about preparing your application?
Our national coordinator was very helpful and shared important advice with us during the application stage. We actually entered in 2015 but were unsuccessful, so 2016 gave us a chance to improve our original application and demonstrate the progress we had made in one year. Our 2016 application included more results which had since been expanded outside of Rotterdam and across the Netherlands.
What was it like to win the award and what kind of response did you receive?
Winning the award was fantastic! When we first saw our competitors in our category there was a familiar project there, the Swedish nominee Entrepreneurial West Hisingen. We already knew about each other because we lost to them in a previous eurocities competition, so we knew that they were an appealing and tough project to beat.
During the awards ceremony, we realised that there were only three projects announced in our category and that the Swedish project was no longer there, which made us feel a little more hopeful about winning. We were confident that we had shown the Jury the effect our project had on entrepreneurs, and also its potential for scaling up on a national level. When we were announced as the winners it was a big acknowledgment of our hard work and made us think about our project on a European level.
Before EEPA we were already developing our international expansion, but winning EEPA has certainly helped accelerate that process. We were congratulated by the EEPA team and also by previous Dutch winners from 2015, who we met not that long ago.
How did winning the award immediately impact your work?
We have had the Rotterdam business case since 2013, and have since started a foundation to help other cities. We are also in conversation with other regions to see if we can help them to do the same. All of this was already under way before the EEPA win but we now have an ‘approval stamp’ on our project which has helped us accelerate our processes, made it easier for others start their own business cases and also helped our partners put proposals forward faster. The win has been a tremendous push forward and as well as boosting enthusiasm also resulted in a lot of congratulations from our peers.
Ultimately this could also attract the interest of other cities and help us with our international vision. We are already in talks with Finland and may be looking at expanding to Bulgaria, so hopefully the EEPA quality stamp will help these developments.
Can you already see a long-term impact or do you have any expectations?
This is now a strategic question for us, how do we go forward from here? We have been asked to go to seminars and tell our story, and the foundation that we started is helping other cities and helping with scaling up of existing cases. In the long term we would like to push the project forward on a European platform, maybe in 1-2 years time we will be able to have European level business cases, but this is ambitious and would require European partners. As our foundation board is entirely made up of volunteers the problem is not enthusiasm or ambition, it is time and money, but hopefully through our research programme which interviews entrepreneurs over the years to analyse the effectiveness of the project methods, we will continue to improve and grow.
Why should others enter EEPA 2017? What advice would you give them?
Entering the national competition forces you to step outside of your project and learn how to: market it, develop a pitch and most of all make it interesting and inspirational for others. Inspiration is a very important part of EEPA work, it is what makes a project stand out. Aside from that, you should enter because it is fun! The whole process requires a lot of work and you need to invest the necessary time, but once that part is done you can really enjoy the experience of being in the competition.
What are your plans for the future?
Our vision is a global one, meaning that we want to expand on an international scale. The project is here to assist entrepreneurs that are almost failing and so far around 50% of those who have been helped have recovered and become successful. Being successful is having a good enterprise and being a good entrepreneur, and currently there is a very large group of hard working entrepreneurs in Europe that just need help, which is why we want to expand the project, so that we can provide that necessary support. The goal is to make success a possibility for as many entrepreneurs as possible. The current target in the Netherlands is to assist 1 000 entrepreneurs a year, now we want to turn that into helping 10 000 entrepreneurs across Europe every year.
We have arrived at the end of the European Enterprise Promotion Awards (EEPA) shortlist showcase!
Today we present the national winners from Category 6 – Responsible and Inclusive Entrepreneurship. These projects come from all over Europe and represent: Croatia, Germany, The Netherlands and Sweden. They have been nominated for their recognition of national, regional or local initiatives by authorities or public/private partnerships that promote corporate social responsibility among SMEs. This category also covers projects that promote entrepreneurship among disadvantaged groups such as the unemployed, especially long term unemployed, legal migrants, disabled or people from ethnic minorities.
An Enterprising and Responsible City Zagreb in Croatia, seeks to develop a socially responsible ecosystem that promotes inclusive entrepreneurship by empowering: the long-term unemployed, veterans, and other vulnerable groups to take up entrepreneurship, and to facilitate co-financing of their entrepreneurial projects. Since the project was launched in 2005, 508 subsidies have been granted totalling €1,630,295 and 492 businesses launched. The Public Works for Unemployed Croatian Veterans and the Unemployed Citizens of Zagreb programme resulted in 2 in 3 of the 3,445 participants finding jobs. The project was recognised by the EUROCITIES network as among the 12 best examples of European practice in promoting social inclusion through green jobs. Watch their video for more!
The Grossbeerenstrasse Corporate Network (NG) in Germany, consists of 60 companies with 1,500 employees and 120 trainees. Alarmed by an increase in right-wing extremism in Berlin’s Grossbeerenstrasse commercial zone, they identified a need for increased social awareness and action to defend diversity, tolerance and non-violence. As a result, in 2013 member companies launched the initiative: Courageous Network: Against Xenophobia and Discrimination! (Netzwerk mit Courage), to raise public awareness and create active networks. The scheme provides training for managing directors, HR managers, trainers and apprentices on the topic of ‘diversity in practice’ and works with schools. It also supports the integration of displaced people by providing internships and around 500 people are currently involved in NG’s various activities. Find out more from their video!
The Rotterdam Business Case (De Rotterdamse Zaak) from the Netherlands is a work training company where students in higher vocational education and experienced business coaches help support entrepreneurs to improve their business practices and entrepreneurial skills. The project focuses on entrepreneurs who operate below the poverty line and are not financially able to find a solution to their problems. More than 600 entrepreneurs have already been helped through the combined efforts of experienced senior coaches, who act as a sounding board for entrepreneurs, and junior coaches who offer more practical support. Watch their video here!
Entrepreneurial West Hisingen from Sweden is an initiative that supports the city district’s reputation as a hub of opportunities and entrepreneurship. It covers three projects:
1) Entrepreneurship in education, in which 20,000 pupils pitched ideas, wrote, designed, published, marketed and sold their own books, at the largest book fair for children in Sweden. 2) Start your business, a joint venture with the University of Gothenburg and the Red Cross to pilot a start-up course for newly arrived refugees with a business background in their home country. 3) Develop your business, a training programme covering areas including online marketing, sales and trade, business negotiations, branding, etc. Watch this video to learn more!
With only two weeks to go before the assembly be sure to read up on all the national winners competing for the 2016 EEPA titles!
Have a look at the previous categories here:
- Category 1: Promoting the Entrepreneurial Spirit,
- Category 2: Investing in Entrepreneurial Skills,
- Category 3: Improving the Business Environment,
- Category 4: Supporting the Internationalisation of Business,
- Category 5: Supporting the Development of Green Markets and Resource Efficiency