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The future of innovation and enterprise – What can we expect?

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Tue David Bak, director of Innovation and Growth for Region Zealand in Denmark, is back for a final interview with Promoting Enterprise. Today the subject is the future, what does it hold for innovation and enterprise? What can we expect? What are the trends telling us? Read on to find out…

What trends do you see in innovation?

In Denmark specifically, the public sector is embracing innovation, which I see as a positive thing. Overall, user driven innovation is increasing, as consumers and users begin to play larger roles in development, and there is a shift from only research based innovation. The current trend is disruption of society as there is a need for innovation for us to advance.

What measures/steps are you taking to encourage digital innovation in Region Zealand?

In Region Zealand we currently don’t do enough and as such we are not a front runner in the digital space. In Denmark however there have been some steps towards pushing companies to work digitally and make that digital transformation. The Danish Business Authority (which takes care of company registrations and working in the Danish public sector) took the controversial decision to make it mandatory for all companies to digitally invoice if they wanted to work in the public sector. Initially there was a lot of resistance but overall it helped – and is still helping companies – to transition to the digital sphere. As such, Denmark has no physical paper trails for monetary transactions and the public sector is going fully digital. That is truly innovative.

As director for innovation and growth, what do you see as the future of enterprise?

The same situation can be seen across all the EU countries, the public sector is under enormous strain which has and will continue to be a catalyst and driver for innovation. This in turn will result in increased cooperation and further blurring of public and private divisions. This blurring of divisions also relates to how the idea of employment is changing and evolving, which is not to say it is negative, but simply means that new working models are beginning to emerge. I see the future of enterprise as no longer including the ‘employee’ concept, I think this will be phased out. It is not uncommon now and nor will it be in future to have multiple jobs or hybrid employment models, alongside an overall merging of individuals and companies.

What does the future of enterprise look like in Denmark? Do you think it is different to global trends or where the future of enterprise will go globally?

Denmark has always had a strong focus on creating a business environment conducive to startups and entrepreneurs. So far we have been successful, but we also need to change in order to stay competitive and innovative. The new focus now needs to be on helping startups to scale up. So the big question for us now is how do we scale up in Denmark? Perhaps a larger and certainly important question is, how do we scale up in the EU?

Innovation in large companies: CP Kelco, Region Zealand

If you enjoyed this insightful interview with Tue David Bak, be sure to read his other interviews right here on the Promoting Enterprise Portal.

First interview: Innovation – What is it and how can it be fostered?

Second interview: Startup Culture – Tue David Bak shares his insights and predictions

Startup Culture – Tue David Bak shares his insights and predictions

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Promoting Enterprise is proud to welcome back Tue David Bak, director of Innovation and Growth for Region Zealand in Denmark. In his second interview with us, Tue sheds some light on startups, accelerators and incubators in Region Zealand and Denmark, current trends and the regional influences on startup culture.

Do you have many accelerators and incubators in Region Zealand? Are they successful?

In Denmark we have actually worked to avoid having too many regional accelerators and incubators, we prefer to have these bodies on a national level so as to keep them open to all Danish and even global companies. Global companies are not excluded from accessing our incubators and accelerators. As long as they have a Danish license and a physical presence in Denmark they can access all the resources. Through this openness we hope to facilitate a link between the Danish and global markets, thus making Denmark just as attractive as the Silicon Valley and other innovation hubs.

What trends are you seeing on the startup scene?

There is an increasing acknowledgement from startups that they do need help. The old idea of two guys in a garage doing everything on their own and not needing any support is starting to be replaced by the realisation that getting a startup to take off is difficult and that there a multitude of resources to draw from and that they are there for a reason. This links to another trend which is an overall change in mindset regarding partnerships. Similar to the collective realisation that they need help, startup founders are specifically beginning to value the need for partnerships with mentors, larger companies etc.

What trends are you seeing in startup culture? For example, does geography play a role?

Absolutely, just looking at the differences between Northern and Southern Europe is an illustration of the role of geography. I have more experience and expertise in Northern Europe, and overall I have seen that there is a strong entrepreneurial culture in Northern Europe, including acceptance of changes of career as a ‘normal’ part of professional life.

Even within countries geography is a big influence, a startup or company located in a rural area will not behave in the same way as an urban counterpart. Rural startups are more traditional working on the idea of being your own boss and are often less aggressive in their approach to scaling up. They are also more in line with the traditional Danish culture which means not standing out or drawing attention to yourself. In contrast urban areas are experiencing an aggressive growth of entrepreneurs.

Innovation in startups: Synchrotron-based microscopy at laboratory scale (Xnovo)

Tue David Bak will be back next week on Promoting Enterprise for his final interview on the future of innovation and enterprise and what Denmark and the EU need to focus on to stay competitive.

Read his first interview: Innovation – What is it and how can it be fostered?

Innovation – What is it and how can it be fostered?

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Today on Promoting Enterprise we are joined by Tue David Bak, director of Innovation and Growth for Region Zealand in Denmark. In the first of a series of interviews, he shares with us his experiences in identifying innovation and creating innovative environments.

How is innovation fostered in your region?

Firstly, we must identify how innovation takes place before talking about how it is fostered. Innovation takes place via two processes:

1. Internal innovation within companies and organisations

2. Public or other innovative institutions creating innovation frameworks

In this context, I am going to focus more on the second process, as this is where the region plays a role. In Region Zealand there are different schemes which establish innovation frameworks to encourage innovative behaviour, for which specific funds are set aside. For example, one of the things that we do at the regional level is to reduce the risk for companies that are willing to invest in innovative ideas. Currently the focus is on innovation in the healthcare system. The region has set aside funds so that investors are taking financial fewer risks, and, hence, willing make much investments that are much greater than expected in innovation.

We also run gap financing schemes through universities, which also aim at reducing the level of risk for potential investors. Our role as the region is to bridge the gap between research and commercial finance, which in many cases could stop a potentially innovative body of research from receiving the necessary support to grow and expand. One example is the company Xnovo, which began as a research idea developed at the Technical University of Denmark. Through the support provided with the gap financing scheme it has now developed into a commercial company with its own private employees.

What are the key aspects of an environment that encourages innovation?

There are three main elements required for an innovative environment:

1. Private and public risk capital

You need free money to finance risk taking

2. The ability for public institutions to purchase innovative ideas

Region Zealand has recently changed its internal procurement laws to stimulate innovation by incentivising public institutions to purchase novel ideas and technology.

3. Excellent advising systems

Companies and individuals require guidance when it comes to innovation, therefore it is necessary to have easy to use support systems in place.

Innovation in startups: 4D X-ray videos showing microstructure evolution (Xnovo)

In the case of Region Zealand, I believe that we have all of the elements above but simply not enough of each. We can strengthen the advisory and support systems that currently exist. We can increase our in-house purchase of innovative ideas. In the United States the small business administration had special programmes to acquire public contracts, which is something we can learn from and build upon. In Denmark certain requirements for companies, e.g. a three year track record, have been taken away in order to make it easier for new startups which would not fulfil this criterion. Taking away this type of requirement could make certain steps in the process of scaling up and establishment easier, for example access to funds and schemes. Removing barriers is absolutely key, you have to make it easy, to provide incentives and minimise the risk of purchasing innovative ideas.

Stay tuned for more from Tue David Bak on global innovation, where it will lead us, the future of enterprise and trends in startup culture.

European Innovation Scoreboard

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Ever wondered how innovative your country is? What about in comparison to its neighbours or overall in the region? The European Innovation Scoreboard is a European Commission initiative that provides a comparative analysis of innovation performance in EU countries, other European countries, and regional neighbours. It assesses relative strengths and weaknesses of national innovation systems and helps countries identify areas they need to address.

The Regional Innovation Scoreboard is a regional extension of the European Innovation Scoreboard, assessing the innovation performance of European regions based on a limited number of indicators.

European Innovation Scoreboard 2017

The 2017 edition of the Scoreboard presents a refined analytical framework. Rankings are therefore not directly comparable with previous editions, but time series using the new analytical framework allow performance to be tracked over time. New indicators capture investments in skills, digital readiness, entrepreneurship, and public-private innovation partnerships. In addition, a new toolbox with contextual data can be used to analyse and compare structural differences between countries.

The new scoreboard reveals that EU innovation performance continues to increase, especially due to improvements in human resources, the innovation-friendly environment, own-resource investments, and attractive research systems. Sweden remains the EU innovation leader, followed by Denmark, Finland, the Netherlands, the UK, and Germany. Lithuania, Malta, the UK, the Netherlands, and Austria are the fastest growing innovators.

In a global comparison, the EU is catching up with Canada and the US, but South Korea and Japan are pulling ahead. China shows the fastest progress among international competitors.

Interested in finding out more? Have a look at country profiles, an interactive online score board and find out who is leading innovation in Europe.

https://ec.europa.eu

EEPA – Improving the business environment

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We continue our showcase of the European Enterprise Promotion Awards (EEPA) shortlist with an introduction to the national winners competing in Category-3 – Improving the Business Environment. These three projects, each with their own specific focus, have in common the fact that they improve the entrepreneurial ecosystem in their respective countries – Denmark, Portugal and Slovenia. Two of the projects are based on a competition/award scheme, while the third is a co-working space that motivates young entrepreneurs.

konfetti-vinder-nsc-2016-copySo, in no particular order, the first in our list this week is Denmark’s Next Step Challenge (NSC). NSC is an ambitious European startup competition focusing on Smart Energy & Digitalisation and Sound & Home Integration. Ambitious startups are offered the chance to access a one-of-a-kind business development programme in direct collaboration with big corporations, SydEnergi and Bang & Olufsen. Along with EUR 250 000 in prize money, the winners are also supported by SydEnergi and Bang & Olufsen, who open up their organisations, share knowledge and strategy, and assist with product and/or business development. Check out their video!

The next project takes us to Portugal and the Leader SME programme, whichzmz_0083-edit annually rewards SMEs with the best financial performance and risk levels, as viewed by IAPMEI and Turismo de Portugal. The award offers public recognition of their successful growth strategies and competitive leadership, and winners benefit from more favourable conditions for accessing finance and other specialised business management support. In just eight years, the number of companies recognised has more than doubled from around 3 000 in 2008 to approximately 7 300 in 2015! Have a look at their video!

kikstarter-08KIKštarter was established to encourage young people in Slovenia to develop their entrepreneurial ideas. A co-working space in the deprived area of Kamnik, it provides entrepreneurs with a supportive environment and is home to 27 startups. The startups receive assistance and guidance in developing their ideas, have access to workspace, and participate in a series of motivational events. The project is contributing to the promotion of entrepreneurship to all residents in the area, which is undergoing regeneration, and helping to unlock the potential of the area and its people. The initiative has directly resulted in seven new businesses and at least as many new jobs with minimal financial investment.

Only one of these projects can be declared the ultimate winner in the category and, given the high standard of all three, the EEPA Jury is faced with a difficult choice. But choose they must, and their eventual choice will be revealed at the EEPA Awards Ceremony during the SME Assembly on 24 November in Bratislava, Slovakia, when the Grand Jury prize-winner will also be announced.

Don’t forget that you can still read about EEPA Category 1: Promoting the Entrepreneurial Spirit and Category 2: Investing in Entrepreneurial Skills national winners.

EEPA 2016 shortlist announced!

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In total, 343 National EEPA entries were received from 31 participating countries in 2016, which were then narrowed down by the national EEPA coordinators to 57 projects put forward for the European level of the competition.

At a meeting in Brussels on 27 September, the EEPA Jury drew up a project shortlist for each of the EEPA’s six project categories.  Let´s meet 18 shortlisted winners for EEPA 2016!

eepa-2016-shortlist
The winners are spread pretty evenly across Europe, with only Serbia featuring on the list more than once, with winning projects in the Promoting the Entrepreneurial Spirit and Supporting the Development of Green Markets and Resource Efficiency categories. We will present all of the shortlisted projects, category by category, on the Promoting Enterprise blog over the next six weeks.

The winner in each category will be revealed at the EEPA Awards Ceremony during the SME Assembly on 24 November in Bratislava, Slovakia, when the Grand Jury prize-winner will also be announced. All of the national winners will have their costs covered to send one representative to attend the SME Assembly, while shortlisted projects will be able to send two representatives.

Congratulations to all of the shortlisted projects – they are all worthy winners, and the EEPA Jury will have a difficult task in selecting the winning projects in each category. We wish them all the best of luck at the SME Assembly in November.

 

SME Week Newsletter: Issue #1

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Entrepreneurship, creativity and Europe’s startup scene

Welcome to the first SME Week newsletter of 2016! 

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We’re looking forward to bringing you the most inspiring news and features from across the European enterprise landscape. As we approach SME Week this November, stay tuned for updates on preparations for the Week, the SME Assembly and the European Enterprise Promotion Awards (EEPA). Read more>>

Next issue #2 >>

SUBSCRIBE AND DON´T MISS ANY STARTUP/SME UPDATES

European Enterprise Promotion Awards 2015: Shortlisted Projects Announced

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Hundreds of projects competed in the 2015 national competitions for a chance to represent their country in the European Enterprise Promotion Awards; 19 projects have now been shortlisted. A record number of 32 countries entered the Awards this year with the most popular category being “Promoting the Entrepreneurial Spirit”.

This year’s jury was made up of members of the outgoing Latvian Presidency of the Council of the European Union and the current Luxembourg Presidency along with representatives from the European Commission, the Committee of the Regions, business, and academia. Following much deliberation, the jury established a shortlist of 19 nominees in six categories. The winners for each of the categories will be announced at a central event of European SME Week, the SME Assembly in Luxembourg, to which all nominees will be invited. The prestigious Grand Jury Prize winner and special mentions will also be announced at the European Enterprise Promotion Awards ceremony.

Category 1: Promoting the Entrepreneurial Spirit

France: Youth Awareness Week for Female Entrepreneurship sees female entrepreneurs go into schools over the course of the week and put on presentations, talks or forums for young people aged 13–25 about female entrepreneurship and how women can start businesses and find success. The initiative aims to increase  young  people’s  awareness  of  female entrepreneurship,  and  how  women  can  start businesses and find success. Over the past three years 816 woman entrepreneurs, 18,000 young participants and more than 250 educational establishments – colleges, secondary schools and higher education institutions – have been involved.  

Responsible organisation: The 100,000 Entrepreneurs Association

Organisation website: http://www.semaine-entrepreneuriat-feminin.com/

Netherlands: ZomerOndernemer allows young people to start their own companies and experience entrepreneurship during their summer holidays. By turning young people into proud business owners, the initiative helps them develop crucial skills as well as stimulate the spirit of entrepreneurship. Launched in 2010, the project has already attracted 265 young people and helped produce 82 companies.

Responsible organisation: The New Entrepreneur Foundation

Organisation website: www.zomerondernemer.nl

United Kingdom: The John Cracknell Youth Enterprise Bank supports the development of an entrepreneurial culture within the City of Hull by engaging young people from the age of 5, allowing them to gain “soft skills” and entrepreneurial experience. The initiative raises awareness of the self-employed option as a pathway post education. It has supported over 350 young people interested in business from across Hull and the East Riding area.

Responsible organisation: Hull City Council

Organisation website: www.youthenterprise.co.uk

Category 2: Investing in Entrepreneurial Skills

Denmark: The Mobile FabLab is entrepreneurship on wheels, designed to raise awareness on new prototyping technologies and entrepreneurial skill by visiting and facilitating a large number of events, workshops and meet-ups all over Denmark for pre-entrepreneurs, entrepreneurs and SMEs. They have initiated the first mobile FabLab-facility of its kind worldwide, put on more than 60 events reaching almost 28,000 people, 232 SMEs have been through FabLab- counselling and competence development courses and they have facilitated workshops for 1600 students in FabSchool.

Responsible organisation: FabLab Danmark c/o Væksthus Sjælland

Organisation website: www.detmobilefablab.dk

Ireland: Going for Growth focuses on encouraging female entrepreneurs to be ambitious and supports them to achieve their growth aspirations. Based on annual cycles, the initiative leverages the volunteer efforts of successful female entrepreneurs. The impact is measured in increased revenues, employment created and first time exporters, as well as in greater ambition, confidence, and a heightened strategic perspective among the participants; to date, over 400 ambitious owner managers have been supported.

Responsible organisation: Fitzsimons Consulting in association with the Gender Equality Division, Department of Justice and Equality

Organisation website: Going for Growth focuses on encouraging female entrepreneurs to be ambitious and supports them to achieve their growth aspirations.

Italy: Alternating Work & School Experience provides students in secondary education with the professional skills required by businesses today, through a range of programmes and work experience opportunities. The initiative aims to ensure the best work experience school programmes are created to benefit the greatest number of students possible in the province. Some of the skills that are developed through the initiative are centred around business innovation, the corporate culture, the development of relevant statistical data, problem solving and marketing and business plan development. Since the initiative has been implemented, there has been a marked improvement for the schools and businesses involved, particularly in terms of skills and knowledge acquired.

Responsible organisation: Chamber of Commerce and Industry, Crafts and Agriculture of Macerata

Organisation website: http://www.mc.camcom.it/P42A0C176S166/The-Chamber-of-Commerce.htm

Category 3: Improving the Business Environment

Croatia: Your Business Friendly Town acts as an accessible and practical example of how new and established entrepreneurs have the opportunity to succeed, by strengthening the capacity of local government. It has opened the doors of domestic and foreign investment to create new jobs, promote entrepreneurship in the local area, and to overcome administrative hurdles by adopting local government as “business partners”. The initiative has successfully increased the number of investors, entrepreneurs and jobs in the Economic zone of Jalševac, doubling the number of jobs in to over 850.

Responsible organisation: City of Jastrebarsko

Organisation website: www.jastrebarsko.hr

Malta: Strengthening the Business Environment through Active Social Dialogue focuses on providing professional management support to SMEs, as well as working to educate the general public on employment-related issues. Due to a series of specialised and focused activities, at least 14% of the SMEs in Malta have been empowered to become increasingly active participants in social dialogue in Malta.

Responsible organisation: Malta Employers’ Association (MEA)

Organisation website: www.maltaemployers.com

United Kingdom: Creative Quarter describes itself as an ‘incubator without walls’, which aims to support creative SMEs to generate prosperity and create jobs. It develops highly-skilled local workforce who are ready to compete with one another to transform The Creative Quarter area in the city to make it a great business location. The initiative has supported over 700 businesses and has created just over 600 jobs. It has also contributed to the development of over 7,500 sq m. of new workspace for SMEs, entrepreneurs and creative businesses.

Responsible organisation: Creative Quarter Nottingham Limited

Organisation website: www.creativequater.com

Category 4: Supporting the Internationalisation of Business 

Estonia: GameFounders is a global gaming industry accelerator that aims to support technically strong teams with developing a business model and guidance on product development. Since its launch, the accelerator has implemented four cycles and has worked with 28 teams from 16 countries. GameFounders has contributed to the increase of Estonian gaming industry start-up numbers.

Responsible organisation: GameFounders OÜ

Organisation website: www.gamefounders.com

Latvia: TechHub Riga is a major technology and IT co-working space for startup companies. The space was created with a view to bring together like-minded startups that can help each other to successfully develop their projects. The initiative has provided office space for more than 30 technology startups since its creation. More recently, over the past 2 years, 50 businesses have been incubated, as well as several international and local conferences, meetings, and experience sharing events being organised and held each year.

Responsible organisation: Foundation TechHub Riga

Organisation website: riga.techhub.com

Italy: The Temporary Export Manager project provides businesses with the option to employ a junior/trainee member to the team to work in a company in close cooperation with company management in an international marketing position. The project aims to spread a culture of internationalisation among micro businesses and SMEs in the region, thus responding to the need for technical skills required by companies to possess and consolidate their business with those companies located overseas. Throughout the four years, over 150 new university graduates have been inserted in as many companies in the region.

Responsible organisation: Regional Union of the Chambers of Commerce of Emilia-Romagna

Organisation website: www.ucer.camcom.it

Category 5: Supporting the Development of Green Markets and Resource Efficiency

Austria: Resource-efficient Industrial Park Liesing works to help coordinate the management of the neighbourhood in the former industrial park of Liesing, ultimately creating a positive identity for the area. Research and advisory activities focus on resource-saving and resource-efficient economies. The initiative has successfully raised awareness of the issue of conserving resources, – both with companies and businesses and the local population – and have committed to the preservation of the industrial park as a site for manufacturing companies and businesses.

Responsible organisation: Vienna Chamber of Commerce

Organisation website: www.wkw.at

Luxembourg: SuperDrecksKëscht works to certify waste management concepts of facilities and plants, promotes the consumption of sustainable products and supports the further development of resource-efficient recovery operations. It aims to develop the classical waste management process for the recycling/de-manufacturing industry, and thus, expand and provide support to the environmental technology and services. The initiative has recorded an increase in the number of participating plants implementing ecological waste management, and has contributed to an increase in the sales of sustainable products.

Responsible organisation: The Environmental Administration/The Ministry for Sustainable Development and Infrastructures.

Organisation website: www.sdk.lu

Spain: Green Business Network is the first networking platform in Spain to specialise in green business. Targeting entrepreneurs and investors, the project seeks to promote entrepreneurship in the environment sector and to encourage sustainable business development. The initiative has already attracted over 7,000 members, including 100 investors and funders.

Responsible organisation: Biodiversity Foundation of the Ministry of Agriculture, Food and the Environment

Organisation website: www.fundación-biodiversidad.es

Category 6: Responsible and Inclusive Entrepreneurship

Austria: Business Start-up Programme for the Unemployed works with the Austrian Public Employment Service to provide start up advice, company specific qualifications and livelihood security for the unemployed. It does so through three core services: 1. Start-up advice from a commissioned third-party consulting firm 2. Company-specific qualifications and 3. Livelihood security. Their aim is to support unemployed people in taking up successful and sustainable self-employment. They have achieved a high number of start-ups (in 2014: 5,169 UGP start-ups, of which women accounted for around 40%), very good labour market success and “survival rates”: 64% after 5 years, and additional employment effects: 25% of company founders employ staff.

Responsible organisation: Public Employment Service Austria

Organisation website: www.ams.at/service-arbeitsuchende/finanzielles/foerderungen/unternehmensgruendungsprogramm

Germany: Enterability is a management consultancy for people with disabilities that provides help before and after starting a business. The overarching goal is to enable people with disabilities to participate in the labour market through targeted counselling and training for self-employment. They provide peer counselling, advice, seminars with specific contents and methods, sign language interpreters and information on accessing loans specifically for disabled people.

Responsible organisation: Social Impact gGmbH

Organisation website: http://www.ifd-enterability.de/

Greece: Vocational Training & Certification of the unemployed workers of the ship repair industry in the Piraeus area, aimed at reduction of unemployment and recovery of the sector aims to enhance the capabilities of the Chamber of Commerce & Industry by providing a programme that hopes to increase employment levels in the local area. The programme aims to enhance entrepreneurship, mainly in the ship repair sector, and to reduce unemployment by involving those that are unemployed. Of the 1,500 unemployed who participated in the Vocational Training Programme, 867 obtained certification, and 150 gained employment.

Responsible organisation: Piraeus Chamber of Commerce & Industry (EVEP)

Organisation website: www.pcci.gr

Portugal: Lisbon Micro Entrepreneurship is a programme working to support responsible and inclusive entrepreneurship, be it through helping to develop business plans, to advising on how best to obtain funding. It was set up in 2013 with the aim of stimulating the city’s economy and supporting company and job creation. The initiative is therefore a part of Lisbon Municipal Council’s (LMC) global strategy to support entrepreneurship, bringing together public, private and local and national bodies with a local focus, enabling anyone to get support for projects in a range of fields, from the planning phase through to the first years of activity. Support comes in the form of help to structure ideas, developing business plans, help with implementing their projects, and obtaining funding. Over 50 companies have been set up, 27 of which have been funded, over 100 jobs have been created, and over 550 meetings have been held with entrepreneurs.

Responsible organisation: Lisbon Municipal Council

Organisation website: http://www.cm-lisboa.pt/www.cm-lisboa.pt

About the awards

Since 2006, the European Enterprise Promotion Awards have rewarded excellence in promoting entrepreneurship and small business at a national, regional and local level. Over 2 800 projects have entered since the awards were launched and in total they have supported the creation of well over 10 000 new companies. Its objectives are to identify and recognise successful activities and initiatives to promoting enterprise and entrepreneurship, showcasing and sharing examples of best entrepreneurship policies and practices, creating a greater awareness of the role entrepreneurs play in European society and encourage and inspire potential entrepreneurs.

For more information on the European Enterprise Promotion Awards, visit the website, follow the Awards on Twitter or visit the official Awards Facebook page. For more information on European SME Week you can visit the website and follow on Twitter.

Watch a video of last year’s winner, Start-ups by Mothers with Young Children.

Secret of Success – Jon Schäffer (Conferize)

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Jon Schaeffer - ConferizeWe set up Conferize (with the help of funds from Accelerace, a Danish business development organisation) to build an event community and increase attendance at events, principally by engaging people in content, live streaming, and social networking. We have built an engine that automatically identifies and converts leads to attendees. We make it easily available for attendees and followers before, during and after the event, all for free.

I’d say that to increase start ups we should reduce their taxes; provide a safety net for the self-employed; and incentivise investment.

“Entrepreneurs are important to society because we are the backbone of the economy; and the key to Denmark’s prosperity.”

Hero(es): Elon Musk

Start up capital: Friends; business angels; accelerator programmes

Growth rate p.a: 500%

Mentor(s): No

Can you code? No

Employees: 14

Education / Training: Business and technology

Product / Service: Event applications

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