Estonian entrepreneurs: Meet Kenneth and Sander!

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This week Promoting Enterprise is starting a series of interviews with a group of Estonian entrepreneurs to find out about what they do! From motorised scooters to furniture, these entrepreneurs are diverse, creative and not afraid to think outside of the box. Read on to meet our first two entrepreneurs, Kenneth and Sander and learn about where their entrepreneurial path has led them…

Kenneth Pert

Meet Kenneth – he is 24 and the founder of his brand Kenneth Pert Natural Furniture. Kenneth is a designer and furniture craftsman. At the moment, his company is a ‘one man show’, Kenneth has to fill different roles – from managing the business side to cleaning his workshop. At this point, he has been in the field for 5 interesting and challenging years.

What motivates you?

I am inspired by people who have overcome challenges, their own personal struggles and added some extra value to the world. People play an important part in my life. That is why my closest friends and family are also my biggest driving force. Without them I wouldn’t be who I am and where I am today.

The best thing about being an entrepreneur?

The opportunity to use my time as I wish. I have been able to focus on my own interests and to grow at my own pace. This gives me enough room to devote time to the people I hold most dear. At the same time, it is important to stay disciplined and remember that I have a lot of responsibilities.

What skills do tomorrow’s entrepreneurs need?

The skills of today’s and tomorrow’s entrepreneurs largely overlap, for example, adaptability, consistency, discipline and curiosity. There has been a rising demand for people to have emotional intelligence regardless of their role or position in an organisation. It is quite essential to identify the right people to hire, because without help, it’s almost impossible to create a successful business.

When developing a product or service a lot of research, testing and feedback analysis goes into it. In this phase being good with numbers and having analytical skills is definitely another essential entrepreneurial skill.

Sander Sebastian Agur

Sander Sebastian is the 26 year-old co-founder of Inventory.com, the first online B2B marketplace to offer a comprehensive inventory management service by comparing suppliers and transactions up to the final delivery of products. Sander is also a Senior Vice President of ERPLY Retail Platform, which is a web-based on Enterprise resource planning application with support for accounting, inventory, invoicing, e-commerce, Point Of Sale (POS) and more, offering retailers a complete IT solution that can be adapted to meet unique requirements. The company includes well known clients such as Sony, Walt Disney, Amazon, Elizabeth Arden, Garmin and many others.

At the young age of 22, Sander was chosen as the successor to the head of Estonian Air, the former national airline of Estonia, but decided to work in private enterprise instead.

What motivates you?

Learning new skills and applying them usefully. I’ve definitely failed more than I’ve succeeded. As most long-term goals require skills that we don’t have when we set the goals, this motivates me to grow together with the challenges.

The best thing about being an entrepreneur?

In my sector there are almost no limits to what can be built. Once you realise that everything around you has been created by people that are no smarter than you, it all becomes doable.

What skills do tomorrow’s entrepreneurs need?

I think skills are important, but they can also be acquired on the way. What is more important is your mindset for what’s coming and your openness to learn and make stuff happen. Everything changes so fast so you must be able to work in constant chaos. I think that’s what a startup is, nonstop chaos you need to navigate.

Anything else you want to share?

For Inventory.com, we got a small grant at the beginning of 2017 of 50, 000 EUR from the European Commission to kickstart the development, which we are super grateful for.  Unfortunately we were rejected for the second phase of the  Horizon2020 program, but we are continuing to invest our own resources to help Europe have a multinational sales channel for product exchange and we hope that our  next application in November will be successful!

The project “Inventory.com” increases the visibility and competitiveness of manufacturing SMEs on the EU market by creating conditions for an open and efficient market. Currently manufacturing SMEs lack access to suppliers and clients. They are reliant on a small number of business partners and are invisible to any other potential partners. Many SMEs, due to their niche products, find it hard to expand their client network, find suppliers and create international contacts. Product availability, specifications, price and delivery information is not available to market participants and the required information is not presented, standardised and/or not available in different languages. Therefore, companies cannot compare and decide on the best choice. This is a problem our European customers face daily and we would like to change that.

The 2017 SME Assembly will take place in Tallinn, Estonia from 22 – 24 November 2017.
The conference will be the flagship event of European SME Week.