Tag ‘Juliane Kummer’
The national competitions for the European Enterprise Promotion Awards (EEPA) 2017 have been taking place across Europe and some of the national winners have already been announced! Here on Promoting Enterprise we have announced and presented the Dutch national winners and today national coordinator Juliane Kummer tells us about the German campaign and the two German national winners who will go on to compete at European level.
How many applications did you receive in total for EEPA 2017? Is this number higher than in 2016?
We received 31 applications, but two of them were not eligible for the competition yet, so overall we had 29 projects. This number is higher than in 2016 when we received 30 applications of which 27 were eligible and competed at the national level.
What categories were the projects competing in?
We received applications in each category for 2017. 19 of them were competing in “Promoting the Entrepreneurial Spirit”, 5 in “Investing in Entrepreneurial Skills” and 3 in “Improving the Business Environment”. One project applied for the category “Supporting the Internationalisation of Business” and another for “Responsible and Inclusive Entrepreneurship”.
How did you reach out to potential EEPA applicants? What was your strategy for encouraging applications?
Our strategy had various elements. Firstly we spread the news about EEPA widely to make it popular, which was also complemented by individually contacting interesting projects and trying to encourage them via personal appeals to participate. To spread the news and cultivate public relations, we contacted more than 1.000 multipliers and informed them about the German campaign. We used our social media channels and communicated via the official German EEPA-Website, we issued a press release for our launch and we contacted PR Managers at relevant institutions and asked them to spread our news concerning the competition via their website and/or other communication instruments such as newsletters. For the second part of our strategy, we researched EEPA-suitable projects and programmes and contacted them directly to invite them to participate in the competition.
In addition, we developed a simplified application form for the German competition before the 2017 campaign started which we also provided on our website as an online-application-form.
How were your winners selected? Can you tell us about your jury and your selection process?
The German winners were selected by a jury of national experts. We sent all the application documents to the jury members before meeting to select the German winners. At first, the jury discussed all the entries and then voted for the top 10. These top 10 were then discussed again and a second vote was held to select the two German winners.
Who are the national winners?
One of our winners is “BIRTH – Business Innovation Responsibility and Technology @ Hansenberg”, competing in the category “Promoting the Entrepreneurial Spirit”. The BIRTH-Concept at the Hansenberg boarding school connects the topics of “MINT“ (“STEM”) and economic issues with enthusiasm for technology, delight in experimentation and responsible team work. Pupils from 14-18 years old receive entrepreneurship education in combination with knowledge about natural sciences and economics, business games, interdisciplinary competitions and cooperation between businesses and universities. It is an integrated project that aims to increase young people’s motivation, cooperative skills and their innovative and technological mind-set, helping them to become responsible adults.
The other German winner is the “Import Promotion Desk”, competing in category “Supporting the Internationalisation of Business”. The Import Promotion Desk (IPD) serves an important hinge function between European importers and SMEs in selected developing and emerging countries. The aim is sustainable and structured import promotion of certain products from partner countries – in compliance with high quality, social and ecological standards. For this purpose, the IPD matches European importers and exporters from emerging markets as trade partners.
Follow updates on the German competition via the official German EEPA-Website and here on Promoting Enterprise!
The German national EEPA winners for 2016 have been announced! Egon, an enterprise guiding project, and Network with Courage, which works with refugee entrepreneurs, were the triumphant projects in the tightly contested competition. Promoting Enterprise spoke to Juliane Kummer, German National EEPA Coordinator about running a successful national campaign and enduring the difficult task of picking a winner from a crowded, competitive field.
How many entries to your national competition did you receive this year?
We had 30 applications this year.
How did you promote your national competition?
We did a number of things:
- The federal Ministry for Economic Affairs and Energy issued a press release, as did RKW Kompetenzzentrum, a national SME support and development organisation.
- Immediately after the national competition was announced, we sent letters about the competition to more than 1200 institutions (Ministries, chambers of commerce, trade associations, foundations, Chairs of Entrepreneurship at universities, startup and technology centres etc. We asked them to spread the news about the competition and/or to apply if they had appropriate initiatives.
- Additionally, we sent ready-made text for newsletters and a factsheet to about 50 public relations contacts and asked them to publish the information on their websites, via newsletters, in journals, and through other communication channels.
- Moreover, we contacted about 150 interesting initiatives and invited them to enter the competition.
- There were ongoing social media activities on our Facebook and Twitter channels.
- We also distributed materials at fairs for entrepreneurs.
What were you looking for in winning entries?
We were looking for interesting projects in each of the six competition categories that were innovative, inspiring, and with an economic impact.
Who was the jury made up of and why these particular members?
The jury was made up of representatives from Ministries, chambers of commerce, associations, corporations, and public institutions. They are our national experts, with expertise in supporting entrepreneurship, entrepreneurial ecosystems, SMEs in general, and other aspects, like internationalisation, that are covered by the EEPA. This is why they’re qualified to select our national winners.
Juliane Kummer, front left, with the German national EEPA jury (Image source: RKW Kompetenzzentrum)
Why did you choose the winning entries?
EGON is a guiding project based on voluntary/honorary guiding activities. The Mayor of the commune, together with other guides, helps entrepreneurs to build up a company and works to ensure their success in the region. The project was chosen because of its great transferability, even for structurally weak regions, and because of its success: In a region with 320 companies, 30 were founded with the help of EGON in the last four years. Other European countries can adapt the initiative easily with minimum cost and can make their region more attractive in the international competition for business locations.
Network with Courage is an initiative from an enterprise network in Berlin. Our national jury was very convinced by the network’s comprehensive and sustainable activities to combat xenophobia/racism and discrimination, and to support refugees’ integration by providing internships and participating (on a voluntary basis) in projects against discrimination and racism. From managers to apprentices, everybody helps to support tolerance and diversity. The initiative’s inspiring model and its transferability, as well as its economic and societal success and impact, makes it a national winner.
What was their reaction to being winning the national competition?
Their reaction was somewhere between happy and incredulous! They are full of passion for their initiatives and want to make them more known. And for sure they want to win the international competition.
What do you think your chances are of winning at the European level?
Our national jury made a great decision by selecting these winners. I think our chances of winning at the European level are high because of the fantastic transferability of both projects, their success, and their economic and political meaning and impact.
To find out if EGON and Network with Courage win big at the European Enterprise Promotion Awards this November, keep visiting the Promoting Enterprise blog and follow us on Twitter.