This week Promoting Enterprise is starting a series of interviews with a group of Estonian entrepreneurs to find out about what they do! From motorised scooters to furniture, these entrepreneurs are diverse, creative and not afraid to think outside of the box. Read on to meet our first two entrepreneurs, Kenneth and Sander and learn about where their entrepreneurial path has led them…
Meet Kenneth – he is 24 and the founder of his brand Kenneth Pert Natural Furniture. Kenneth is a designer and furniture craftsman. At the moment, his company is a ‘one man show’, Kenneth has to fill different roles – from managing the business side to cleaning his workshop. At this point, he has been in the field for 5 interesting and challenging years.
What motivates you?
I am inspired by people who have overcome challenges, their own personal struggles and added some extra value to the world. People play an important part in my life. That is why my closest friends and family are also my biggest driving force. Without them I wouldn’t be who I am and where I am today.
The best thing about being an entrepreneur?
The opportunity to use my time as I wish. I have been able to focus on my own interests and to grow at my own pace. This gives me enough room to devote time to the people I hold most dear. At the same time, it is important to stay disciplined and remember that I have a lot of responsibilities.
What skills do tomorrow’s entrepreneurs need?
The skills of today’s and tomorrow’s entrepreneurs largely overlap, for example, adaptability, consistency, discipline and curiosity. There has been a rising demand for people to have emotional intelligence regardless of their role or position in an organisation. It is quite essential to identify the right people to hire, because without help, it’s almost impossible to create a successful business.
When developing a product or service a lot of research, testing and feedback analysis goes into it. In this phase being good with numbers and having analytical skills is definitely another essential entrepreneurial skill.
Sander Sebastian Agur
Sander Sebastian is the 26 year-old co-founder of Inventory.com, the first online B2B marketplace to offer a comprehensive inventory management service by comparing suppliers and transactions up to the final delivery of products. Sander is also a Senior Vice President of ERPLY Retail Platform, which is a web-based on Enterprise resource planning application with support for accounting, inventory, invoicing, e-commerce, Point Of Sale (POS) and more, offering retailers a complete IT solution that can be adapted to meet unique requirements. The company includes well known clients such as Sony, Walt Disney, Amazon, Elizabeth Arden, Garmin and many others.
At the young age of 22, Sander was chosen as the successor to the head of Estonian Air, the former national airline of Estonia, but decided to work in private enterprise instead.
What motivates you?
Learning new skills and applying them usefully. I’ve definitely failed more than I’ve succeeded. As most long-term goals require skills that we don’t have when we set the goals, this motivates me to grow together with the challenges.
The best thing about being an entrepreneur?
In my sector there are almost no limits to what can be built. Once you realise that everything around you has been created by people that are no smarter than you, it all becomes doable.
What skills do tomorrow’s entrepreneurs need?
I think skills are important, but they can also be acquired on the way. What is more important is your mindset for what’s coming and your openness to learn and make stuff happen. Everything changes so fast so you must be able to work in constant chaos. I think that’s what a startup is, nonstop chaos you need to navigate.
Anything else you want to share?
For Inventory.com, we got a small grant at the beginning of 2017 of 50, 000 EUR from the European Commission to kickstart the development, which we are super grateful for. Unfortunately we were rejected for the second phase of the Horizon2020 program, but we are continuing to invest our own resources to help Europe have a multinational sales channel for product exchange and we hope that our next application in November will be successful!
The project “Inventory.com” increases the visibility and competitiveness of manufacturing SMEs on the EU market by creating conditions for an open and efficient market. Currently manufacturing SMEs lack access to suppliers and clients. They are reliant on a small number of business partners and are invisible to any other potential partners. Many SMEs, due to their niche products, find it hard to expand their client network, find suppliers and create international contacts. Product availability, specifications, price and delivery information is not available to market participants and the required information is not presented, standardised and/or not available in different languages. Therefore, companies cannot compare and decide on the best choice. This is a problem our European customers face daily and we would like to change that.
The 2017 SME Assembly will take place in Tallinn, Estonia from 22 – 24 November 2017.
The conference will be the flagship event of European SME Week.
A record number of 31 countries entered the 2014 EEPAs. 22 projects from 15 countries – Austria, Bulgaria, France, Germany, Hungary, Italy, Lithuania, Malta, Netherlands, Poland, Portugal, Serbia, Spain, Turkey and the UK – were shortlisted during the jury meeting held earlier this summer.
Commenting on the shortlist, Ferdinando Nelli Feroci, the newly appointed Commissioner for Industry and Entrepreneurship, stressed the creativity and imagination used to produce these outstanding results. He said it proves exactly why harnessing and celebrating the entrepreneurial spirit is so important to driving the growth of European business. He believes that the 22 shortlisted projects will inspire and encourage young people and women especially, to choose entrepreneurship as a viable career path.
Shortlist for the 2014 European Enterprise Promotion Awards
Category 1: Promoting the Entrepreneurial Spirit
Austria: AplusB build! Start-Up Centre’s two main goals are to promote entrepreneurship as a career option and stimulate entrepreneurship by providing coaching, training and financial support for innovative start-up projects in the Carinthia region. Their goal is to support 8-10 new start-up projects each year, and the initiative has already funded more than 95 start-ups, with over 90 per cent of these companies trading successfully.
Responsible organisation: build! Gründerzentrum Kärn GmbH
Organisation website: www.build.or.at
Hungary: Encouraging Business Start-ups by Mothers with Young Children helps mothers to acquire the entrepreneurial skills and mindset to start a business and make it profitable. The project delivers online resources including a blog, Facebook page, e-learning training programmes and a weekly newsletter, as well as the Entrepreneurial Women’s Roundtable meeting to help mothers navigate the world of business and network with each other. The project also hosts the annual Mother Company of the Year competition and the Business Mums’ Conference.
Responsible organisation: Gazdagmami Kft.
Organisation website: www.gazdagmami.hu
Lithuania: Mobile Apps Laboratories is an initiative to promote entrepreneurship in information and communication technologies. Working in the four biggest Lithuanian education institutions, Mobile Apps Laboratories bring together young people with academics and industry professionals to deliver ‘App Camp’ during their bachelor, master or PhD dissertation works, with the objective of bringing innovative new products and services to the market. It also aims to increase the number of women starting businesses in information technology.
Responsible organisation: App Camp, JSC
Organisation website: http://www.appcamp.lt/
Netherlands: International Business College 20:80 Learning is an entrepreneurial programme for students in secondary education. The young students complete the standard Dutch secondary school course in four days per week (80%) and during the remaining time (20%) they have an International Business College (IBC) day where they set up and run their own business. There are currently 10 active IBC schools and 350 students involved in this education programme.
Responsible organisation: International Business College
Project website: www.20-80learning.nl
Category 2: Investing in Entrepreneurial Skills
Bulgaria: Brandiko educates students on how to build a brand and register the brand as a Community Trade Mark. Students establish training companies and are mentored on how to build and manage their own brand, market the brand and use it to increase sales. Pupils also learn about the importance of intellectual property protection. More than 1,700 students have completed the Brandiko programme.
Responsible organisation: Ministry of Economy & Energy
Organisation website: www.mi.government.bg
Germany: BRENNEREI Next Generation Lab enables master’s students and graduates to learn and develop new entrepreneurial approaches. Together with professionals from the science and creative industries, scholars work full-time in inter-disciplinary teams to solve the real problems of companies or public entities. The activities include analyses and finding novel approaches that are socially relevant in the areas of communication, product design, and use of new media. Approximately 60 applications from all over Europe have been received for the 2014 scholarship.
Responsible organisation: WFB Wirtschaftsförderung Bremen GmbH
Organisation website: www.wfb-bremen.de
Project website: www.brennerei-lab.de
Serbia: Western Balkans Business Challenge is a unique competition for high school students from Serbia, Croatia, Bosnia and Herzegovina and Montenegro. In mixed teams (4 students from each country), they compete to provide the best business idea for the challenge put before them. The initiative develops entrepreneurial and financial skills and motives the students to think proactively. At least 1,500 students and 200 business community representatives have participated in the competition so far.
Responsible organisation: Junior Achievement Serbia
Organisation website: www.ja-serbia.org
UK: Primary to Professional (P2P) engages primary and secondary school pupils introducing them to important entrepreneurial skills including creativity, innovation and risk taking and leads to a specialist enterprise academy for start-up businesses. This has developed into supporting business start-ups with the first Start up Weekend in Wales and the new Tech Hub for new Tech Entrepreneurs. More than 4,000 secondary school pupils have taken part in Young Business Dragons and enterprise is now embedded in a number of educational institutions across Swansea.
Responsible organisation: Gower College Swansea
Organisation website: www.gowercollegeswansea.ac.uk
Category 3: Improving the Business Environment
Austria: Sources of Strength has five clear objectives to improve the manufacturing economy in the Murtal-Murau region. These include building a sustainable image of the industrial/manufacturing economy, positioning this sector as an attractive employer, strengthening the integration of businesses in the region and developing an industrial tourist product and launching this into the tourism market. Since its inception, 61 leading companies have come together to strengthen the integration of industry and trade services in the region.
Responsible organisation: Industrie- und Wirtschaftsentwicklung Murtal GmbH
Project website: http://kraft.dasmurtal.at
Italy: Grow and Compete with Business Network Contracts promotes and disseminates a business contract culture and to support companies interested in setting up business networks, particularly to facilitate internationalisation processes and increase competitiveness in foreign markets. The project includes a training phase and a customised support phase for businesses expressing an intention to aggregate through network contracts. So far, the project has led to 12 network contracts being finalised, involving 50 businesses.
Responsible organisation: Unioncamere Emilia-Romagna
Organisation website: www.ucer.camcom.it
Spain: Start-up in 3 is a technology platform that streamlines and simplifies business creation and business start-up procedures, linking existing platforms through a single point of access and connecting all the Local Authorities in Spain. The aim of the project is to reduce the time between the establishment of the company and the time it takes for the enterprise to become operational to just three days which is achieved by registering the enterprise through a cloud-based system.
Responsible organisation: Ministry of Finance and Public Administration (MINHAP)
Organisation website: www.minhap.es
UK: The Sharp Project has converted a redundant distribution centre into a media hub for over 60 companies, including those specialising in digital content production, digital media and TV and film production. It is where space, power, connectivity and people converge in the inspiring surroundings to develop careers and compete on a global stage. The aim of the project is to reduce barriers that prevent creative and digital businesses from growing, creating work and generating wealth.
Responsible organisation: Manchester City Council
Project website: http://www.thesharpproject.co.uk/
Category 4: Supporting the Internationalisation of Business
France: The French Label Living Heritage Company focuses on quality assessment and is awarded by the French Government to distinguish companies with excellent craft and industrial skills. Recognised businesses are characterised by a long trading history, innovation capabilities and rare know-how that has helped establish their reputation. Since 2005, the label has been awarded to 1,157 companies, who account for 53,000 jobs and more than €11 billion in cumulative turnover.
Responsible organisation: French Government
Organisation website: http://www.dgcis.gouv.fr/
Italy: Mirabilia: European Network of UNESCO Sites links together areas of common historical, cultural and environmental significance for the first time. The project is aimed at creating a network of places recognised by UNESCO as World Heritage sites, but which are lesser known to Italian and international tourism, with the aim of promoting them in a co-ordinated and organised way to Italian and foreign tourists.
Responsible organisation: Matera Chamber of Commerce, Industry, Crafts and Agriculture
Organisation website: www.mt.camcom.it
Project website: www.mirabilianetwork.eu
Netherlands: Get in the Ring is a worldwide platform for start-ups to raise capital. It brings together the most promising entrepreneurs from around the world and gives them a chance to secure an investment of up to €1,000,000 by pitching in front of prominent international investors. There have been 1326 participating start-ups attracting over €6million in investments.
Responsible organisation: Erasmus Centre for Entrepreneurship
Project website: www.getinthering.nl
Category 5: Supporting the Development of Green Markets and Resource Efficiency
Malta: EU LIFE+ Investing in Water is aimed at identifying water saving measures amongst best practice enterprises, disseminating this information to others and supporting their implementation. The project is focussed on sharing information through face to face meetings, printed materials and an interactive CD, workshops and via the website. The project has identified 26 best practice enterprises and saved an estimated 141 million litres of water per annum.
Responsible organisation: Malta Business Bureau
Organisation website: http://www.mbb.org.mt/
Project website: http://www.investinginwater.org/
Portugal: AMS – Thinking Ahead set itself the challenge of becoming ‘the most efficient supplier of tissue on the Iberian Peninsula’, achieving this through innovation and differentiation. It has revolutionized traditional industrial processes by installing a pipeline connection to its pulp supplier; a unique alliance that has reduced CO2 emissions by 11,000 tonnes per year and generated significant competitiveness in external markets.
Responsible organisation: Agency for Investment and Foreign Trade of Portugal, Public Enterprise (“AICEP”) in partnership with AMS Gomà-Camps, S.A. (“AMS”)
Organisation website: http://www.portugalglobal.pt/PT/Paginas/Index.aspx, http://www.amspt.eu/
Turkey: Developing a Widely Applicable, Low-Cost Model for Clean Production in the Textile Finishing Industry is a pioneering project which develops models to reduce the quantity of raw materials used in the textile industries and promote sustainable production. The project has resulted in solid methodologies and processes that can be widely adopted and used by a multitude of manufacturing businesses at almost no cost.
Responsible organisation: Uludağ Textile Exporters Association (UTEA)
Organisation website: www.uib.org.tr
Category 6: Responsible and Inclusive Entrepreneurship
France: The Entrepreneurs Team helps young and unskilled people, including those excluded from school, to succeed in employment and autonomy. Offering teaching and coaching based on entrepreneurship, the project involves two main phases; a University Diploma in Business Creation which is accessible to the unqualified, followed by socio-professional support in conjunction with an entrepreneurship advisory body and a University. The project has supported 167 individuals; 23% have successfully created their own business.
Responsible organisation: Association Nationale des Groupements de Créateurs (ANGC)
Organisation website: www.groupement-de-createurs.fr
Germany: Wiesbaden Engaged – the corporate citizenship strategy of the city of Wiesbaden – promotes the social sense of responsibility of businesses and entrepreneurs in Wiesbaden. They have developed four key activities within the project; an annual day promoting social engagement, two long term projects promoting integration and employability, an award for engaged businesses to establish a local reputation and participation in a national corporate social responsibility networking and consultation project.
Responsible organisation: Municipality of the City of Wiesbaden – Agency for Social Work
Project website: www.wiesbaden.de
Poland: The Construction and Equipping of the Intramunicipal Vocational Rehabilitation Centre aims to improve employment opportunities for people with disabilities, particularly mental disabilities, enabling them to participate equally in society and in a professional capacity. The Rehabilitation Centre offers employment within eight departments including catering, laundry, garden maintenance, cleaning and hygiene, assembly/disassembly and recycling. Employees not only earn an income, but also receive training in vocational and social skills to encourage independent living.
Responsible organisation: Polish Association for Persons with Mental Handicap, Szczecin Branch
Organisation website: www.psouuszczecin.org.pl
Portugal: DO IT – The idea behind Portuguese Origin is a competition to use the experience, talent and dynamism of Portuguese emigrants to benefit their country of origin. Under the slogan ‘They think of it there, they do it here”, the project aims to select and promote ideas and support the realisation of social entrepreneurship projects which contribute to transforming emigration trends in an effective way for Portuguese society and the country as a whole.
Responsible organisation: Calouste Gulbenkian Foundation in partnership with the Ministry of Foreign Affairs
Organisation website: www.gulbenkian.pt