#BeActive in the urban jungle: why it matters

Ahhhh summertime….. When cities seem to come alive, parks are filled with families, and people can enjoy balmy evening walks. What better time is there to take advantage of your city’s outdoor spaces to #BeActive?

Here’s an interesting bit of news: A recent study found that cities with residents that are physically active have better economic productivity, higher property values, and improved school performance than those with more sedentary populations. Add to that a healthier population, and it’s hard to imagine anyone disagreeing on the importance of designing cities that support #BeActive living.

With more than 50% of the world’s population living in cities today, and two thirds expected to do so by 2050, creating urban settings that provide opportunity for outdoor sport and physical activity is more important now than ever. Parks, cycling and pedestrian lanes, playgrounds, and outdoor gyms are just some of the many elements that help build active cities.

Here are some tips that city planners and decision makers could take into consideration (for more, have a look at our website here):

  • Promote the use of more active forms of transport, and encourage residents, when possible, to leave the car at home;
  • Develop well-lit walking paths around neighborhoods; and
  • Provide greenspaces and playgrounds that are safe and easily accessible.

Here’s the thing though: It isn’t enough to ask city planners and policy makers to make these changes. Currently, 76% of Europeans say there are opportunities to be physically active in their local area, but only 41% of Europeans say they engage in sport or physical activity at least once a week. That means that despite having access, people are not taking advantage of the opportunities that are available to them – including those outdoors.

That’s why the objective of the European Week of Sport is so important. We are working to build a more active Europe, one that values sport and physical activity more. In order to achieve this, we need to inspire, encourage, and help Europeans to get moving.

What better place than the outdoors? What better time than the summer? #BeActive

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