#BeActive: Tomorrow starts today

#BeActive: Tomorrow starts today

There is a high chance that you are reading this blog while sitting down. In fact, statistically speaking, you will likely spend 5 to 6 hours seated today – and not nearly enough time being physically active or engaging in sport. According to a recent Eurobarometer, 59% of Europeans never or seldom exercise or play sport, and 74% are not members of any sport clubs. More alarming is that children are 50% less active by the age of 15 than they were at the age of 9… The facts are clear: people have become less active and are leading more sedentary lives. We sit more, we choose less active commutes, we work in jobs that require little or no physical activity, we shop online – you get the picture…

There’s a serious side to all this: increasing rates of inactivity are having a really negative impact on people’s health. The scientific community and other experts have raised the alarm. They’re calling sitting the ‘new smoking’ and highlighting the risks to health of today’s sedentary lifestyles.  And it doesn’t just affect individuals: our society and economy as a whole take a hit, through increased spending on health care, a loss of productivity in the workplace, reduced employability and more…

But it’s not all bad news! There is a way to reverse the trend.

The European Commission is launching the first annual European Week of Sport to encourage, challenge and inspire Europeans to integrate more sport and physical activity into their daily lives. Everyone across Europe has an important role to play in transforming our culture of inactivity into one that values physical activity and sport. It takes decision-makers and employers, local authorities and urban planners, parents and teachers, employees and students to get engaged and support each other in building healthy and more active communities, cities and lifestyles.

And you can find out how here

We hope you’ll be a part of our #BeActive online community. Tell us how you are staying physically active – even just the simple things, like taking the stairs or getting off the train to work one stop early. And how can you inspire others to be more active? Take a look at the rest of the website to learn more about the European Week of Sport.  Keep an eye on the blog. Follow us on social media… We’ll be sharing tips on how to be more active, interviews with inspiring people, and lots lots more. There will even be opportunities for you to get engaged and win prizes!

We’re starting a movement. Be part of it. #BeActive

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