How sport contributes to society

Participating in sport and physical activity brings multiple physical and mental health benefits. But sport has an even more powerful societal role to play. It can help promote social inclusion and create more cohesive societies. How?

Sport has universal appeal and knows no cultural or socio-economic boundaries. It enables people of different ages, backgrounds and cultures, including those from marginalised or underprivileged groups, to get together and have fun! By bringing together those who might not usually interact socially, sport helps break down barriers and strengthen communities.

What’s more, by engaging in sport, young people can attain personal and professional competences which enhance their employability. This kind of ‘informal learning’ fosters teamwork, discipline and creativity, and imparts valuable ‘life skills’ such as leadership, taking responsibility, and so on. In this way, sport can contribute to a bigger picture, helping to tackle youth unemployment and ultimately stimulate economic recovery.

And it doesn’t stop there!

Not only is physical inactivity one of the leading risk factors for health in Europe, it’s also costing us a fortune from direct (health care) and indirect costs.

Transforming our society into one that is more physically active can, literally, save our economies a lot of money that we all know is needed elsewhere.

#BeActive

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