Tag Archives: creativity

Sport: Strengthening communities and supporting social inclusion

Let’s take a more serious tone for a moment, and discuss one of the major reasons we are promoting the European Week of Sport. We haven’t talked much about it so far in this blog, but it one that is a fundamental motivations behind much of our work: social inclusion.

Sport is a universal language, one that can be spoken by everyone, no matter their gender, religion, disability, age or income group. It has also been recognised by the United Nations, the World Bank, and many experts around the world as being a powerful tool with which to combat social exclusion, promote intercultural learning and reduce social tensions.

At this point (if you’ve been reading our blog!), most of you know the physical and mental benefits of sport – and how important it is to get European to #BeActive as early in life as possible. But another incredibly important reason to get children and youth involved in sport is that it helps them build strong values – self-discipline, respect for one’s opponent, fair play, teamwork and adherence to mutually agreed upon rules and structure. These values, which embody some of the best that sport has to offer, carry over into people’s everyday lives, into their homes and workplaces and more importantly into their community.

So you see, it’s a win-win for Europe and for Europeans if we can achieve the objectives of this campaign. Think about it: how many other things offer the innumerable benefits of sport? Healthy bodies, healthy minds, creativity, success, self-esteem, healthy economies, thriving communities, FUN…we could go on, but we think you get the idea.

Yes, we want to get Europeans moving, but this movement is about so much more than just that. Join us, we can’t do this without you. #BeActive

10 creative ways to enjoy the outdoors

Summertime should be filled with a variety of activities to enjoy the outdoors. We thought we’d share some creative ideas to jump start your motivation:

  • Have a #BeActive picnic: enjoy a meal with friends and family – but be sure to bring along a Frisbee or a ball to squeeze in some active fun!
  • Volunteer: whether you partake in a beach clean-up, plant trees or work in a community garden you’ll get more than just physical activity, you’ll also get karma points!
  • Plant a little garden: this is a great low impact way to #BeActive, and you can get your children to help you out.
  • Explore nearby woods: if you’re lucky you may stumble upon a berry patch, or interesting creatures (hopefully not the scary ones!)
  • Go shell collecting: spending the summer at the sea? Take the time to walk along the beach and collect shells!
  • Look to the stars: Looking for something romantic to do? Why start the night with a long walk and end it with some stargazing?
  • Sack race to the finish line: set up a sack race for the kids in your neighbourhood – a great, and active way to build a stronger sense of community. Fun is guaranteed!
  • Fly a kite: buy one or make your own, head to the beach and watch it glide!
  • Dance like no one’s watching: it’s festival season, get out there and enjoy the music, the crowd and the outdoors!
  • Build an outdoor play area: if you have a garden, consider setting a small space aside to build a sandbox, a treehouse or a garden patch for your kids to play in … let your ideas flow! It’s a great way to get you and the kids away from the screen.

Feeling inspired? Do you have any other creative ways to enjoy the outdoors? Share them with us! #BeActive

#BeActive in the urban jungle: why it matters

Ahhhh summertime….. When cities seem to come alive, parks are filled with families, and people can enjoy balmy evening walks. What better time is there to take advantage of your city’s outdoor spaces to #BeActive?

Here’s an interesting bit of news: A recent study found that cities with residents that are physically active have better economic productivity, higher property values, and improved school performance than those with more sedentary populations. Add to that a healthier population, and it’s hard to imagine anyone disagreeing on the importance of designing cities that support #BeActive living.

With more than 50% of the world’s population living in cities today, and two thirds expected to do so by 2050, creating urban settings that provide opportunity for outdoor sport and physical activity is more important now than ever. Parks, cycling and pedestrian lanes, playgrounds, and outdoor gyms are just some of the many elements that help build active cities.

Here are some tips that city planners and decision makers could take into consideration (for more, have a look at our website here):

  • Promote the use of more active forms of transport, and encourage residents, when possible, to leave the car at home;
  • Develop well-lit walking paths around neighborhoods; and
  • Provide greenspaces and playgrounds that are safe and easily accessible.

Here’s the thing though: It isn’t enough to ask city planners and policy makers to make these changes. Currently, 76% of Europeans say there are opportunities to be physically active in their local area, but only 41% of Europeans say they engage in sport or physical activity at least once a week. That means that despite having access, people are not taking advantage of the opportunities that are available to them – including those outdoors.

That’s why the objective of the European Week of Sport is so important. We are working to build a more active Europe, one that values sport and physical activity more. In order to achieve this, we need to inspire, encourage, and help Europeans to get moving.

What better place than the outdoors? What better time than the summer? #BeActive

How sport contributes to society

Participating in sport and physical activity brings multiple physical and mental health benefits. But sport has an even more powerful societal role to play. It can help promote social inclusion and create more cohesive societies. How?

Sport has universal appeal and knows no cultural or socio-economic boundaries. It enables people of different ages, backgrounds and cultures, including those from marginalised or underprivileged groups, to get together and have fun! By bringing together those who might not usually interact socially, sport helps break down barriers and strengthen communities.

What’s more, by engaging in sport, young people can attain personal and professional competences which enhance their employability. This kind of ‘informal learning’ fosters teamwork, discipline and creativity, and imparts valuable ‘life skills’ such as leadership, taking responsibility, and so on. In this way, sport can contribute to a bigger picture, helping to tackle youth unemployment and ultimately stimulate economic recovery.

And it doesn’t stop there!

Not only is physical inactivity one of the leading risk factors for health in Europe, it’s also costing us a fortune from direct (health care) and indirect costs.

Transforming our society into one that is more physically active can, literally, save our economies a lot of money that we all know is needed elsewhere.

#BeActive