Tag Archives: tips

#BeActive in the urban jungle: why it matters

Ahhhh summertime….. When cities seem to come alive, parks are filled with families, and people can enjoy balmy evening walks. What better time is there to take advantage of your city’s outdoor spaces to #BeActive?

Here’s an interesting bit of news: A recent study found that cities with residents that are physically active have better economic productivity, higher property values, and improved school performance than those with more sedentary populations. Add to that a healthier population, and it’s hard to imagine anyone disagreeing on the importance of designing cities that support #BeActive living.

With more than 50% of the world’s population living in cities today, and two thirds expected to do so by 2050, creating urban settings that provide opportunity for outdoor sport and physical activity is more important now than ever. Parks, cycling and pedestrian lanes, playgrounds, and outdoor gyms are just some of the many elements that help build active cities.

Here are some tips that city planners and decision makers could take into consideration (for more, have a look at our website here):

  • Promote the use of more active forms of transport, and encourage residents, when possible, to leave the car at home;
  • Develop well-lit walking paths around neighborhoods; and
  • Provide greenspaces and playgrounds that are safe and easily accessible.

Here’s the thing though: It isn’t enough to ask city planners and policy makers to make these changes. Currently, 76% of Europeans say there are opportunities to be physically active in their local area, but only 41% of Europeans say they engage in sport or physical activity at least once a week. That means that despite having access, people are not taking advantage of the opportunities that are available to them – including those outdoors.

That’s why the objective of the European Week of Sport is so important. We are working to build a more active Europe, one that values sport and physical activity more. In order to achieve this, we need to inspire, encourage, and help Europeans to get moving.

What better place than the outdoors? What better time than the summer? #BeActive

How to get started?

#BeActive: Tomorrow starts today

You’ve heard the statistics, you know what you need to do, but where to begin?

Take a moment to think about how physically active you are in your daily life by asking yourself a few questions. For example:

  • How many hours a day do you spend sitting down? (Don’t forget to include time sitting during your commute, at your desk, eating dinner, watching television, and so on).
  • Do you have easy access to parks and other green spaces? Are there biking trails nearby? Take a walk around your neighbourhood and keep an eye out.
  • How do you commute to work? If on foot – that’s active. If by car, that’s not…
  • And what about your kids? How many hours do they spend online or watching TV? And how much physical education do they do at school? How about their commute – is it active?

So, that’s the starting point sorted. Where do you go from there?

Adopting a more active lifestyle is a commitment you have to make, but it really doesn’t have to be overwhelming. There are many simple ways to #BeActive – and many settings in which to do so. It’s just a matter of finding what works best for you.

We’ve taken this into account and structured the European Week of Sport around four Focus Day settings – Education, Workplace, Outdoors, and Sport Clubs and Fitness Centres. These are some of the many places you can incorporate physical activity into your daily life. You could try taking a more active commute to work, go for a long walk this weekend or commit to taking the stairs whenever possible.

The possibilities are endless, and we’re here to help, so stay tuned for tips. We would also love to hear some of your ideas. Please share them in the comments section.

Get started. #BeActive. We challenge you: Take the #MyWeek #BeActive Challenge