Tales from the European Week of Sport: The European Sport Village

Now that it has all come to an end, we have so much to share with you!

In Brussels – where the official opening of the Week took place on 7 September – a European Sport Village was set up. Why? Well… knowing that 59% of Europeans never or seldom exercise or play sport, we decided to work with partners to create a local, fun, and accessible environment where people of all ages and walks of life could easily engage in sport. The European Sport Village offered people a great opportunity to try out different sports and get inspired by the multiple benefits sport can provide! From football to pony riding, families, young adults, colleagues, seniors and tourists had the opportunity to try out about ten different activities.

brussels, 7 Sept. 2015. Photos www.vivianhertz.be
brussels, 7 Sept. 2015. Photos www.vivianhertz.be

A tent was set up in the village by the European Commission to share information about the Week and physical activity facts and figures in Europe. Visitors were also invited to commit to be more active by signing the call for action (have YOU signed yet?) and fun goodies were handed out.
But that’s not all! About 10 exhibition stands were set up by our Partners to inform the public about their work to fight physical inactivity and introduce initiatives that promote social inclusion through sport.

Another great addition to the Week was that a few of our fantastic Ambassadors, including Paula Radcliffe, Clarence Seedorf, Gerlinde Kaltenbrunner, Jean-Michel Saive and Joel Gonzalez participated in activities during either (or both) the Opening and the Flagship event. It was a blast!
Stay tuned, we’ll be sharing all the incredible outcomes of the Flagship event, including who won awards, what recommendations emerged out of the four workshops that took place and, of course, pictures of our fabulous Ambassadors.

#BeActive

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