Letter to the Editor of The Daily Mail, sent 29th September 2010
Your headline “EU forces Cadbury to axe its glass and a half slogan” is completely inaccurate. EU measurement regulations have in no way, shape or form forced Cadbury to drop its famous phrase. Indeed, it is clear from Mr Poulter’s article that Cadbury have made this decision of their own volition but perhaps on poor advice.
Under EU legislation, imperial measurements in the UK are protected and can continue to be displayed indefinitely alongside their metric equivalent. The great British pound, pint, mile etc is here to stay.
European Commission Representation in the UK