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Re: “EU forces Cadbury to axe its glass and a half slogan” (The Daily Mail, 29th September 2010)

September 29th, 2010

Letter to the Editor of The Daily Mail, sent 29th September 2010


Your headline “EU forces Cadbury to axe its glass and a half slogan” is completely inaccurate. EU measurement regulations have in no way, shape or form forced Cadbury to drop its famous phrase. Indeed, it is clear from Mr Poulter’s article that Cadbury have made this decision of their own volition but perhaps on poor advice.

Under EU legislation, imperial measurements in the UK are protected and can continue to be displayed indefinitely alongside their metric equivalent. The great British pound, pint, mile etc is here to stay.

Yours etc

David D’Arcy
European Commission Representation in the UK

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