The new EU telecoms rules are not targeting cookies in bulk – there are exemptions for cookies needed for the core service that the user has explicitly requested (e.g. shopping baskets, language preference etc). True, we have set the bar higher for cookies linked to parts of the online experience that are not directly related to the provided service itself, but are used for collecting information for other purposes (such as advertising). Even in such cases it is clear that consent can be obtained in bulk, i.e. in one go for different uses and longer time periods.
The rules apply not just to web browser cookies, but to all kinds of information stored or accessed on user terminals including computers and smart phones. So they forbid spyware and other malicious attacks on the users’ privacy.