15 Nov 2018Internet users know the cyber risk, but they need to be told what to do!
To encourage secure online behaviour, warning messages that tell users what they can do to protect themselves are more effective than warning messages that raise fear about the risks of unsecured behaviour. These were the conclusions of a paper recently published by our colleagues from Behavioural Insights, René van Bavel and Nuria Rodríguez-Priego. The relevance of this paper is that too many campaigns use warning messages that raise fear, and not enough focus on telling