Immersive Serious Gamification as a Simulation Tool

Michele Cipollone, Rui Lu, Runqiong Wang, Sujin Park (MA Service Experience Design and Innovation, University of Arts London, London College of Communication, UK)

Supporting participatory policy making with the use of new technologies

The combination of 1) super Artificial Intelligence (sAI), 2) Virtual Reality (VR), 3) a detailed Immersive Interactive Experience (IIE) and 3) Serious Gaming (SG) could help governments to develop and check with citizens the best policy options possible to shape their preferable future scenario. IIE can offer a feeling of being totally immersed in a virtual environment, disconnected from “real” reality, but with the capability to touch and affect the same virtual environment through actions. Serious Gaming is a simulation that has added elements of game, such as a telling a story, tasks/goals, feedback and play.


  • maddalena

    My name is Maddalena and I’m an Italian MSc student in Management and Finance.
    I want to compliment with Michele and the other guys involved in this project which is very ambitious but can bring a lot of benefits for the whole economics and citizens.
    As shown in the example of Daniel, we can see that he can easily interact with the super Artificial Intelligence to understand how can set up his entrepreneurial idea in the best way for himself and also for the other citizens, in fact the combination between sAI and serious gaming let Daniel know, by making a lot of searches in the citizen’s dataset, which one is the most strategic place to set its activity, the aim prefixed can be different, for example he set the one to reduce unemployment, but others can be set!
    Also, Daniel by interacting virtually with other citizens can achieve points and the people with the highest number of points can be nominated as citizen representative: this means that everyone can enter in the policy if very determined and motivated.
    This mechanism is very nice in my opinion because can bring world to the real “democracy”.
    The artificial intelligence collect all the proposals of citizens and governments will watch at them in the future laws, this will be guaranteed by the fact that in the government there will be honest citizens with high grades given by other citizens.
    The idea is positive in my opinion, but we must be careful because not always people with a huge number of “followers” are the best to keep government decisions, so the setting of the points must be very well defined.

    This idea remember me an article that I had recently read on Focus (November 2018 edition): in China a similar idea already exist from 2014 in an experimental phase where, by using the most advanced digital technologies and AI the government is defining a detailed profile of all citizens: the best receives honors and discounts, the worst are very limited in their freedom, for example they can’t buy a house where they want and also they can’t move by fast trains or planes. In China this situation is not very positive, it can improve by reducing the control only on some important aspects and don’t reduce freedom in such a way.

  • davide

    I’m Davide, an Italian university student completing his Master Degree in Physics. I find Michele, Rui, Runqiong and Sujin’s project fascinating: besides the use for predicting the long term outcomes of policy decisions, I see it incredibly useful in giving citizens a more realistic prospective on their ideas and political agendas. This would likely imply more thought out elections: when discussing politics, it is usual to stop at the surface level, raising the flag that is the closest to the individual’s interest, and firmly opposing different mindsets that challenge one own’s word view. A tool like this one cold show the long term, non predicted and most complex outcomes of today’s decision, in a visual and concrete manner, making it easy for citizens to see and experience the difference between the reality they envision and the EU that would get created by their proposals.

  • mattia

    Hello everybody,
    I’m Mattia, and I’m an Italian student of electronics at IIS Marcoini-Galletti-Einaudi. The project of Michele,Rui, Runqiong and Sujin is really interesting. We always see election campaign based on what the politician think the majority of the people want, and when we want to be listened we need to wait a long time to have a national referendum that can may be needed during the life of a government. This solution can give a clear idea of what a nation want, and at the same time make this enjoyable by using ISG platform.
    Unfortunately in 2019 the world of AI and of VR is at its beginning. This is for sure a great idea, I’m only scared about if this data will be stored where it is impossible to be attacked by hacker.

  • francescatomasello

    Hi everybody,
    my name is Francesca Tomasello and I am attending a master degree in Business Administration.
    Watching this project presentation I think of all the people that could be REALLY involved into politic using these tools. Seeing the effects of his/her personal choice, everyone could be happier to express his/her own idea in order to implement in the near future that situation (if chosen). Also people who are usually not connected to politic because of the fact that is a theme that most of times is not so affordable (too many words and a very restricted amount of concrete actions at the level of the middle citizen) will be surely attracted and involved.
    In addition, this project is really worthy since it is based and created on AI!
    We are in the middle of disruptive changes in the world dominated by AI, so, I do not see a different project except this.
    My very best compliments to Michele Cipollone, Rui Lu, Runqiong Wang and Sujin Park!

  • diegodans

    This idea seems like an utopia for now, but we will go toward a future where technology will give more participation to citizens; overall citizens will have a greater technological awareness and they will want to participate more and more. This project would follow this trend very well.
    As always, games are an attractive ideas for people and can convince citizens to approach to get closer to the politics world and governement decisions. (Also we have to understand the future EU attitude with data).
    As written above by another user, this project reminds me a social experiment started in China where many citizens had a social valutation based on their virtual registered behaviors. The aim of this game is different, but from the player’s actions data could be record to make decisions or forecasts made by governments.
    But it is also true that today we don’t know the impact that the introduction of VR can have on society. I’m also asking as I wonder if the time in the virtual game runs at the same speed of reality, apart from this question I would like to congratulate the team of this fantastic idea.

    Diego D’Anselmo
    Agricultural sciences and technologies – University of Bologna

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