The European Commission is seeking local coordinators to promote and organise the Social Biking Challenge in their city. The local coordinator who organises the most successful local Social Biking Challenge will be rewarded at the BeActive Awards Gala in Budapest on 18 October 2019. The evaluation of the local organizers will be based on three criteria:
a) Active participation per capita (number of active participants/population);
b) Total number of “social bonus” points collected by all bikers participating in the local challenge;
c) Quality and effectiveness of the promotional campaign.
If you are a local and/or sport organization (municipality, NGO, cycling club, etc.) and you would like to organise the Social Biking Challenge in your city/area, you can express your interest by 20 July 2019 by contacting us at: firstname.lastname@example.org . You can also register through the EUROPEANMOBILITYWEEK website where you can find a link to the Social Biking Challenge and also to other interesting mobility actions to organize in your city.
Here are the participation requirements:
- Organize a local advertising campaign for the Social Biking Challenge by publishing relevant information on your local website and social media or by organizing a promotional campaign in the local media, etc. Note that participation details and general information on the challenge are available on the Social Biking website and the BikePrints mobile app. You need to provide us with some evidence of your local campaign (advertising material, press releases, websites and social media publications, etc. ) as the effectiveness of your campaign will be one of the criteria for winning the prize of the best local organizer.
- Purchase the 30+7 prizes for the local winners and coordinate how to award them at the end of the Social Biking Challenge. You need to provide thirty prizes (ten per stage) which will be given randomly to ten persons in each one of the three stages. These random prizes can be sport or bike equipment (e.g. helmets, bike light kits, etc.) or any symbolic prize (e.g. stickers, t-shirts, etc.). Additional to these random prizes, you also need to organise seven prizes for the best winners in your city/area. These 7 prizes need to all be the same (or of a similar value) and of a bigger value as compared to the 30 random prizes (e.g. seven bikes). You should inform the European Commission well in advance (by mid-July) about the prizes and provide the corresponding images so the European Commission can publish these on the Social Biking website. You will be responsible for distributing the prizes at the end of each stage and may optionally choose to organise a closing event to award the seven big local prizes. In addition to these prizes, the European Commission will award 7 bikes to the best winners at European level.
- Make adjustments to the final texts (translations). Final instructions to Social Bikers will already be translated (by the European Commission) in most European languages. However, minimal adjustments (names of Local Social Biking Coordinators, dates, prize collection points, etc.) are needed ahead of the Social Biking Challenge. You should be ready to make these adjustments/translations if necessary.
Once you have taken these three steps, the European Commission will publish your Social Biking Challenge on the Social Biking website (and on the BikePrints app), so that bikers from your city are able to register and participate in your local Social Biking Challenge.
See below the most important dates for the Social Biking Challenge 2019:
- 31 July: Deadline for registration for local organizers
- 10 August: Communication of local prizes (to the Social Biking team)
- 02 September: Communication of local advertising campaigns (to the Social Biking team)
- 03 September: Publication of the local challenges by the Social Biking team
- 9-15 September: Registration of bikers in their local challenge
- 16 September: Start of the Social Biking Challenge
- 06 October: End of the Social Biking Challenge
- 18 October: Awarding ceremony of the Best Local Organizer and the 7 Best European Bikers in BeActive Awards Gala, Budapest
1) Is there any constraint related to the size of the city?
The size of the city in principal is not a problem but the local coordinator should assure us that there will be a minimum participation of bikers (e.g. >=100). We need to have a good estimation of S-bikers per challenge well in advance in order to prepare our operating system and make some technical adjustments. If you are afraid that your town is too small to reach the required number of bikers you can activate the challenge jointly with another town (see question 4 for more details).
2) What are the final instructions to the user participating in the challenge?
A summary of the instructions of the different stages of the Challenge can be found here. If you would like to have an idea of the complete instructions of the game for the S-bikers you can check our Social Biking website or download the BikePrints app (available in Google Play and Apple app stores), sign in as a biker (in the *** Training *** Challenge) and check the instructions tab. These are the instructions used in S-b Challenge 2018 and we expect to make some minor adjustments (and also to adjust the prizes lists for each city). The updated instructions will be available after the announcement of S-b Challenge 2019 (in Summer 2019).
3) Are the S-b website and BikePrints app available and functioning right now?
You can already access the S-b website (https://socialbiking.jrc.ec.europa.eu) and download and use the BikePrints app (select *** Training *** Challenge) in order to get a first feeling of how the app works. Our technical team is now working on the improvement of the BikePrints app based on the feedback we have received from S-b Challenge 2018.
4) Can two (or more cities) apply for a common S-b Challenge?
In principal yes, but this means that it will be a common prize-list, lottery, results/feedback and winners list. There should only be one list of winners and the local organizers should find a way to distribute the small prizes to the winners. For this reason we suggest that cities or towns which decide to participate together are relatively close, so that winners can easily pick up their prizes. It is very important that the distribution of the prizes is local.
5) Are there any geographical restrictions for the bikers (where to move and collect points)?
S-bikers can bike anywhere in the world and collect points. However, the distribution of the prizes is local!! This means that bikers should register to their local challenge in order to win their local prizes.