25 years after its creation, the Single Market is a vast success. It has improved the living standards for EU citizens and 56 million jobs within the EU depend on trade created by the Single Market. Furthermore, it has increased the competitiveness of the European businesses globally and made the EU the largest exporter of goods and services in the world.
Nevertheless, the Single Market is neither perfect nor complete. In fact, increasing regulatory complexity is challenging European businesses, especially small and medium-sized enterprises (SMEs). Each year, the amount of national technical regulation keeps piling up which makes it more difficult for SMEs to expand their activities across Europe. At the European level SME’s also experience confusion from partially overlapping rules. This means that SMEs do not necessarily know which rules apply to them – they simply do not understand which rules to follow.
To further increase the complexity of the regulatory environment, the traditional divide between goods and services is also disappearing. From a business point of view, the division between a Single Market for Goods and a Single Market for services no longer exists. In reality, a good is often sold with an accompanying service. Unfortunately, the legislation has not followed this development which often makes the legislation out of touch with reality.
The Single Market was created to benefit citizens and businesses, but too often the legislation is purely made from a law-makers perspective. This leads to rules and procedures that are difficult for the end user to understand and to comply with. Another problem is the lack of focus on digitisation. More user-friendly digital solutions would make life much easier for SMEs. Looking ahead we need to think digital first, but when we digitize we need to think small first.
To address the above-mentioned challenges and to create a less complex Single Market to the benefit of European SMEs, this report suggests the following three approaches to enhancing the Single Market:
A one-stop shop coordinating replies across contact points
European businesses are met by many different portals, entrances and information websites. Some are national, while other are European. Created with the best intentions, these contact points have not succeeded in giving the SMEs an overview of the rules and procedures which they need to comply with, as there are many different contact points, and they occasionally give answers pointing in different directions. There is a need for the European Commission to ensure a one-stop shop in every Member State that can effectively provide businesses with the necessary overview of which rules they need to comply with, how they comply with the procedures, which documents they need to provide, and which authorities they must contact. The information available through the one-stop shop should cover all business-related aspects. The one-stop shop should therefore provide a coordinated answer across the existing contact points established by EU regulations. The one-stop shop will provide a coordinated answer from all the relevant contact points after having coordinated with the competent authorities behind the contact points, thereby making it easier for businesses to understand and comply with the relevant administrative and legislative procedures.
Future legislation made with the end user in mind
All future legislation must be made with the end user in mind. It must be easy to understand which rules and procedures the SME’s must comply with, and the corresponding administrative steps should be easy to follow. Often the procedure rather than the regulation creates problems for the SME’s. Therefore – in order to make the procedures as easy as possible – the end user’s perspective should be incorporated from the drafting stage of the regulation. A specific way of doing this is through so-called “life events” where an end user’s journey through for example an administrative process is mapped step by step. When such processes are mapped, it is possible to see which steps are more burdensome for businesses and where there is a need for simplification.
Legislation that is digital by default
One of the clear advantages of digitisation is how it can reduce the complexity of the Single Market by helping businesses through digital solutions. However, in order to fully reap the benefits of digitisation, it must be taken into account already when drafting new legislation and used to reduce complexity for SMEs. Furthermore, the development of the digital SME Envoy network economy such as Internet of Things, sharing economy and cloud computing will only create a higher demand for digital infrastructure and the very user-friendly solutions set out by legislation. However, it can be difficult to establish user-friendly digital solutions for cross-border businesses due to various factors. One of them being that EU regulation is often created in regulatory silos.
The Single Market is one of the greatest achievements of the European Union. It solves problems and enables trade, jobs and well-being every day. But the time is ripe to take a user perspective on the rules and update them to the everyday reality of businesses and consumers.
Read the full report from the European SME Envoy Network here.
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