Today on Promoting Enterprise we are joined by Belgian European Enterprise Promotion Awards (EEPA) National Coordinator Françis Otte. Françis is an experienced National Coordinator and today he is sharing that experience and advice on how to run a successful national campaign, reaching out to potential applicants and what he has learnt throughout his time as coordinator.
How did you prepare for EEPA 2019?
After 13 EEPA editions, the preparation of each edition has become a form of routine. We think it’s important to put together a qualitative jury that will appoint the two Belgian nominees and will take enough time to do so.
Updating the website still takes a lot of time and energy from our various services, especially because for the last two or three editions participants in Belgium can download all the necessary documents from the website in their respective languages, and are able to submit their entry form in Dutch, French, German or English.
What are your top 3 pieces of advice for reaching out to potential applicants?
- Always keep track of the information of interested participants and former participants
- Get help from someone who knows a target group with potential participants better than yourself
- Try to orient participants towards an award category with less competition.
What are the main aspects of your EEPA 2019 campaign?
We usually don’t really work around a “main aspect”. In fact, we always fall back on what we have been successfully using for years. Specifically: clear communication by means of a clear website, social media and service to potential participants. For the communication we work together with the regions and other organisations. Something else that we believe is an important aspect is that we try to add something new to each edition.
What is the most important thing you have learnt during your experience as National Coordinator?
Be patient. 13 editions have taught us that participants always wait until the last moment to send us their entry forms.
Don’t forget to reach out to your 2019 EEPA National Coordinator before your national EEPA deadline! They can help with applications, getting ready for the competition and any other questions you may have about the exciting EEPA process.
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