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Archive for ‘Secret of Success’

Secret of Success – Marco Veremis (Upstream)

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Marco Veremis - UpstreamMy partner Alex Vraskides and I had the vision to make mobile a mainstream marketing medium 12 years ago. MINT, our marketing technology platform delivers the highest conversion rates in the industry. We have advertised goods to over 700 million consumers with close to 100 million making a purchase. We are connected in 40 countries and 23 languages and we are increasingly focused on the emerging markets where we can offer services that have a huge impact on local communities such as English lessons or health alerts.

I would lower tax rates for start ups; modernise intellectual property rules; and develop partnerships between leading universities and start up communities across Europe.

“Entrepreneurs are important to society because we create jobs. The best of us fuel progress in people’s everyday lives through truly innovative products and services.”

Hero(es): My father

Start up capital: Business angels

Growth rate p.a.: 28.4%

Mentor(s): No

Can you code? Yes

Employees: 157

Education / Training: International and EU politics

Product / Service: Online marketing services

Learn more about Upstream here.

Secret of Success – Benjamin Suchar (Yoopies)

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Benjamin Suchar - Yoopies

Yoopies started because I have 3 sisters, 2 of whom are mothers. When I realised that their only choice to find a babysitter was either to rely on poorly written classified ads in supermarkets or third party agencies that requested high fees, I saw a great opportunity to create an online childcare platform that parents could trust. So Yoopies is building a future for itself (helped by the Erasmus for Young Entrepreneurs programme) by providing that trust to its customers by leveraging the power of online social media
recommendations.

Personally, I’d like to see a European Visa for Entrepreneurship to allow anyone to create a company in the EU; a single legal form for European companies; and a European incubator programme.

“Entrepreneurs are useful to society because we change the world! We improve the everyday life of millions of people.”

Hero(es): My sisters

Start up capital: Venture capital

Growth rate p.a.: 300%

Mentor(s): My investors

Can you code? No

Employees: 9

Education / Training: Business

Product / Service: Childcare website

Secret of Success – Karen Márquez (Infantium)

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Karen Marquez - InfantiumWe set up Infantium because we were sure that technology was ready to disrupt the very traditional sector that is education. Infantium uses brain-inspired computing to personalise learning for children and to deliver a tailored syllabus for every learner based on performance, learning style, level, preferences and motivation. This is education adapting to the child and not the other way round. We have had invaluable support from Telefonica at key stages in our journey, with which we hope to build the most valuable repository of the way children learn world wide, and ultimately give all children better learning opportunities, wherever they start from.

Governments in Europe should make it easier for businesses like mine to attract international talent; should create one-stop-shops for start ups (where they can pay their taxes and complete necessary forms); and improve access to EU RTD funding.

“Entrepreneurs are important to society because we bring innovation to the market and improve people’s lives.”

Start up capital: Savings, bank lending and angel capital

Mentor(s): Carles Grau; Bill Magill and Farly Duvall

Can you code? Learning

Employees: 8

Education / Training: Marketing

Product / Service: E-learning

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