Today on Promoting Enterprise we are bringing you the first of our ‘COVID Stories’ which will look at how companies and people have been affected by the current pandemic and how they are adapting to their new business environments.
Our first story focuses on Catherine Lorent, a Belgian micro SME owner who has used her sewing business to aid the medical sector and general public by learning how to make masks and fabricating them, as well as Personal Protective Equipment (PPE) such as gowns and shirts for nurses at children’s hospitals who found themselves facing shortages as the urgent demand for PPE continued to rise.
In this interview she tells about what motivated her to start her business and how she brought her plans to fruition, as well as the impact that the COVID-19 pandemic has had on her business.
Can you introduce yourself and tell us about your business?
My name is Catherine Lorent and I own a sewing business called ‘L’Or en 4’. I started my current business in 2017 after I had become unemployed. Up until that point I had been working for a company for many years, until it closed around 2016. I was 54 at the time and I realised that my re-employment opportunities were limited due to my age and that it would be potentially difficult to reintegrate into the workforce.
It was at this point that I decided to re-pursue my passion for sewing, and try and make a business out of it to be able to keep working. I’ve always enjoyed sewing and I did have a small business at one point so I decided to start it up again as I wanted to become independent and work for myself.
My sewing business covers just about everything, I’m a seamstress so I can fix clothes, furnishings (like curtains and upholstery), and I also do restoration work. In addition, I’m a creative seamstress so I help people bring their designs to life and co-create bespoke pieces for them from scratch.
What were the initial effects of COVID-19 on you and your business?
At the beginning of the pandemic it was really stressful because my clients stopped coming to my premises to have their garments tailored due to the lockdown measures which really affected my source of income. What’s more, some of my contracts started to be put on hold or dry up, like my work with the scouts to produce their scarves, seeing as all activities were suspended. The cancellation of several events also had quite a big knock on effect. My business is also tied to a lot of shops, as I work with several of them as their main seamstress for alterations, and when they had to close due to the health measures that also halted another line of work for me.
Overall it was an incredibly stressful period, and at one point I called one of my sons who helps me with the business and told him that I thought that I was going to have to close my business and stop working. I just couldn’t see how to replace my normal work and keep my business afloat. It was a difficult moment for both of us but it made me realise just how passionate I am about what I do and that I wanted to keep going however I could.
When and how did you start making masks for the hospitals?
I started making the masks as an act of solidarity as I realised that supplies were low and there was a genuine need. There was also this general expectation that people with skills like mine should pitch in and help out the hospitals and travelling nurses where they could, so I started experimenting with patterns and construction and making my first fabric masks. There was a lot of trial and error at the beginning as there were no official guidelines, requirements or certifications in Belgium for non-medical grade masks at the time.
Even sourcing the correct fabric was difficult during lockdown and I began by using my own stocks of hard polyester. When I ran out I turned to my own network to source more in order to keep up with demand. The fabric shop owner that I work with really helped out and at one point was throwing my fabric order down to me from a window! This was the only way that we could keep our supply chain going and helping the hospitals whilst keeping ourselves safe and socially distancing. It really emphasised that sense of community and just highlighted how everyone wanted to play their part and work together.
At this stage I was being paid by the national government via a dedicated scheme (Droit passerelle pour indépendants  / Overbruggingsrecht voor zelfstandigen ) for the self-employed that needed temporary financial support due to COVID-19. Through the scheme I was paid for my time and contribution so I was able to keep the business afloat, but I was still quite worried about how to keep my business going in the future.
What about the hospital gowns and shirts, when did you start making those?
Once I had already started making masks I saw an appeal on Facebook that was launched to find seamstresses willing to help children’s hospitals. The nurses that were working in these hospitals were running out of protective clothing as the main hospitals treating COVID-19 patients used up most of the supplies. The appeal asked for help in producing this protective clothing but also for the seamstresses to try and source ‘fun’ fabrics, as these nurses were treating young patients. I responded to the appeal and managed to make shirts for the nurses out of recycled fabric that I already had.
That is something else that I really stand for, the idea of recycling fabric or using what you have. Where possible I want to respond to the need for new products but not contribute to waste or harm the environment. If I can, I re-use or recycle fabrics or upcycle existing products into something completely new.
What was it like diversifying your activities to include masks and protective clothing? Was it difficult to keep up with demand?
At first it was a slower uptake but then it got to a point where I was not able to do it all on my own. I was very lucky to have neighbours giving me their time and helping out, as well as my sons. I taught them to sew when they were young so they helped me on the weekends to keep up with the orders and make sure we got everything out on time.
How did Catherine continue to diversify her business? How is she doing now and where does she see the future of her industry? Find out all of this and more in our next interview right here on the Promoting Enterprise News Portal. You can follow L’Or en 4 on Instagram  and Facebook .
Have you got a COVID Story like Catherine’s to tell? Do you know an SME owner that has adapted to COVID-19 and wants to share their story? We would love to hear about it and feature it right here on the News Portal. Contact us at: email@example.com