We are back with part two of the first of our ‘COVID Stories’ which look at how companies and people have been affected by the current pandemic and how they have adapted to their new business environments.
In this interview Catherine Lorent, a Belgian micro SME owner who has used her sewing business to aid the medical sector and general public tells us what happened next and where she is now. If you haven’t already, catch up with part one of her story here. In her last interview Catherine explained how she started making masks and hospital blouses for the medical sector, and her experience in learning how to make masks and being able to source the correct fabric.
Today Catherine is telling us more about the business, the need to diversify, direct impacts due to COVID, expanding her new products to the general public and where she sees her business in future.
How have you diversified your business in response to COVID-19?
I started with the call for masks and blouses for the hospital staff, but once the demand from hospitals began to decrease (due to the arrival of medical grade masks), I found myself becoming less busy and not having as much work again, which was worrying. I looked into making other Personal Protective Equipment, specifically the plastic visors for the hospital staff as I knew there was a shortage, but unfortunately I was unable to source the correct materials.
It was at this point that the government guidelines for citizen mask-wearing began to become clearer, and I started receiving orders from the general public, the spokesperson for the Belgian Prime Minister and the office of the Secretary General of the European Commission. These orders led to my business slowly picking up again, and saw a slow transition from providing fabric masks only for the hospitals to taking private clients. I have been lucky as I have not had to inject personal funds into my business and have been supported by the government bridge scheme for entrepreneurs.
Diversification also happened with the way I get my products to my clients, which was a big problem during COVID specifically. There were times when it took up to 3 weeks for some of my clients to receive their masks in the post, which was simply not quick enough. To solve this, my son and I reached out to some cyclists to set up a delivery work, which now works to get the products to clients in a more reasonable timeframe. I cover the costs of the cyclists but some of them are volunteers that wanted to help me however they could.
What other effects has COVID-19 had on you and your business?
There is definitely a change in perception of my skills and industry. Prior to the beginning of this pandemic I did not feel as valued, and I think that in general my sector and my profession were not valued as much as they were a few decades ago. In general I think that manual labour is sometimes seen as ‘easy’, and that anyone can do it. The need for fabric masks highlighted our specific skillsets, and as a result people’s mentality has changed and I feel like my work is more appreciated.
With this appreciation I hope that there is another mentality shift towards valuing quality clothes, and investing in good pieces and repairing them over time to make them last. If a higher quality of clothes becomes the standard, then the value of repairing and tailoring them should also increase.
How do you see the future of your business?
I hope that I will not have to make so many masks! To date, I have made around 1600 in total. It is a product that I will continue to offer as there is a demand and a need, but I’m hoping that I will not have to make as many as I was producing at the beginning of the lockdown period. I’ve experimented with a few different models of masks now that it is a steady product that I offer, and I’m thinking about coming out with a summer collection!
I also hope that the outpouring of support for small businesses will continue and that people will value the SMEs in their community and take their business to them. It is important to champion entrepreneurs, and I think that one of the results of this pandemic is that people have discovered small businesses and want to support them however they can. In my case I was very moved by all the people wanting to offer their help to make me a website, help out with my social media, volunteer to help my business, and just showing their support for me and my work. Hopefully this kind of attitude continues in future.
It will also be great to see my clients again, and hopefully gain some new ones! The bigger contracts should also come back so that is something to look forward to as well. Overall I will continue to diversify my products, and perhaps transition my business back into a hobby in the future, we will just have to wait and see.
Have you got a COVID Story like Catherine’s to tell? Do you know an SME owner that has adapted to COVID-19 and wants to share their story? We would love to hear about it and feature it right here on the News Portal. Contact us at: email@example.com
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