We are back with part two of the icho systems story with CEO Steffen! If you missed part one make sure to go and read that right here on the News Portal. In our last instalment, Steffen introduced icho systems and the first impacts that him and his team felt on the business, including how their decision to re-locate their production at very short notice enabled them to continue even during the first lockdown.
Today the story continues and we find out what 2020 was like for Icho systems, how they diversified their activities and their plans for the future.
How did you diversify your business in response to COVID-19?
In 2020, ichó was introduced in the professional elderly care sector in Germany. Here, ichó makes an important contribution in supporting the social care of nursing home residents and enhances their quality of life.
As we are still very much in the early stages with our product and ichó is in its roll-out stage, diversifying quickly was a big challenge for us. We have used the time to expand our product range for the many requests from the field of disability care and support for children. We had already identified this potential for diversification a while ago, and saw this as a good opportunity to expand the product range with new apps.
We are currently in various pilot testing stages with ichó in new settings. This includes the rehabilitation of stroke patients as well as speech therapy. The first feedback from the pilot phases looks very promising, but Covid also affects these specific use cases quite significantly and all processes run much slower than usual.
At the same time, we have noticed that our online formats for courses and product demonstrations are much more in demand and much better accepted. We are very happy that we had already gained initial experience in this area in 2019 and were thus able to build on it and continue to improve in 2020.
How do you see the future of your company?
I think we are have not seen the last of, nor are we over the Corona peaks, but overall these times have built up our confidence and resilience. We are very excited about the pilot stages of ichó and the upcoming results with people with disabilities and especially with children. We cannot wait to get going again, and for us that just means working with people directly.
I think that the pandemic has made one thing extremely clear: social care for people in need of assistance is not a luxury, but an essential part of life. I think many people have become aware of this through the periods of forced isolation. As humans we function in communities, we need them, for the social exchange and social environment. If we lack this, we fall apart and develop psychological health problems.
At ichó we all feel that we are on the right track to being able to make a big impact and to create an offering to improve the way we serve this demand. Things are slowly getting better thanks to vaccinations, but we are still far from getting back into a reliable planning mode. This modus may be a strength with young start-ups, but we are still very much looking forward to the first trade fairs and conventions being safely open again.
Thank you to Steffen to sharing the icho story with us! To find out more about icho and what they do, be sure to visit their website.
Do you have a story to tell? Do you know of inspiring entrepreneurs and SMEs that have pivoted and adapted? Get in touch and help us tell their stories right here on the News Portal.
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