From waste to circular economy – ecoBirdy: A European Toy Story

Supported by the EU’s programme for the competitiveness of SMEs (COSME), ecoBirdy will unveil its first collection of design furniture for kids made of recycled plastic toys at the trade fair Maison & Objet in Paris from 19 January.

The launch follows an in-depth two-year study period exploring how to sustainably recycle plastic toys. ecoBirdy has created pieces that are 100% made of recycled plastic waste and can easily be recycled again.

The Antwerp-based designers, Joris Vanbriel and Vanessa Yuan, have not only created design pieces, but a whole system from the collection and recycling of old, unused plastic toys to the design and production of the furniture.

It was essential to the founders that each step be based on social and environmental responsibility. An accompanying storybook and school programme has been designed to introduce youngsters to the circular economy and inspire them to contribute to a more sustainable future. The design, recycling and production of ecoBirdy furniture is all done in Europe.

“We found that plastic toys use plastic more intensively than other consumer goods: 80% of plastic toys end up in landfills, incinerators or in the ocean. By giving old plastic a new life, our aim is to free our ecosystem from its pernicious impact. As we use innovative technologies, made for the reuse of plastic, there is no need to add any pigments or resin.”

For the first collection, the designers have aimed to create pieces that enable kids to experience creativity and at the same time raise awareness of sustainability. All items are made entirely out of recycled plastic from European waste. Due to accurate sorting, cleaning and grinding during the recycling process, the plastic of all products is absolutely free from harmful chemicals. It is clean, pure and 100% safe. The whole collection is produced in Italy and includes a chair, a table, a storage container and a lamp.

The furniture will be available on the market from the end of January and can be ordered from the ecoBirdy online shop. ecoBirdy is one of the 10 projects funded under the EU programme for the Competitiveness of SMEs (COSME) 2016 Design-based consumer goods call.

Read the original article here on the EASME website. To find out more about other European sustainability and green projects, read about past EEPA entries in the Supporting the development of green markets and resource efficiency category.

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