EEPA 2019 Testimonial – Supporting the Internationalisation of Business

Another category another European Enterprise Promotion Award (EEPA) 2019 winner! This week we are discovering the story behind HealthTech Nordic, the winner of ‘Supporting the Internationalisation of Business.

HealthTech Nordic is a community of over 270 Nordic startups offering digital healthcare solutions designed to empower patients and revolutionise healthcare services. The project provides knowledge and initiatives to accelerate startup development, in order to tackle healthcare shortages and unite pioneers in HealthTech and eHealth. The community creates connections between innovative solutions, healthcare and the global market by advancing ideas and pooling resources, and provided support is based on members’ immediate challenges and on state-of-the-art research in international scaling of startups. Through their work, HealthTech Nordic helps drive regional development and facilitates new job creation in HealthTech startups.

We spoke to Margareta Wallentén from the project team to discover the story behind this winning project.

How did you first hear about the national competition and why did you decide to enter?
I received a general email from the Swedish Agency for Economic and Regional Growth, Tillväxtverket, (the Swedish EEPA coordinator) informing us about the EEPA and requesting us to apply. We had never heard about EEPA before and were not even aware that the SME Assembly or EEPA existed.

How did you prepare your application?
Just before applying for EEPA, we had been requested to apply for the RegioStar Award, so we used that application as a base and updated it with more recent information and specific aspects relevant to EEPA. Overall the application process was very smooth, and the hardest part was actually getting the recommendation letter signed by the right person at the Swedish Agency of Innovation, Vinnova.

What was it like to win the award?
Amazing! It was really nerve-wracking sitting in the audience and listen to the presentations of the three category finalists. Both we and the project from the Netherlands were convinced that the Romanian project would win, their film was so good! When we heard our project announced as the winner we couldn’t believe it!

As I was standing on the podium giving my Thank You speech I just blacked out and completely forgot the name of my project colleague standing next to me. We have worked together for almost 2 years and her name was totally gone. I almost panicked there and then, on stage, so I just admitted that I had forgotten her name! Looking back at the recording I realise that the ‘eternity’ when I blacked out was really just a second or two.

After the ceremony so many people came up to me and thanked me for being me on stage, displaying happiness, surprise and passion and for giving them a reason to laugh at this otherwise very formal event.

Overall it was an amazing evening and experience.

How did winning the award impact your work?
I posted about the win on LinkedIn and Facebook and have never before gotten so many comments and congratulations! The project’s lead partner organization Innovation Skåne also published several very engaging posts in social media as well as sent out a widely read press release. We also watched as HealthTech Nordic got increased social media attention after the awards, so that growth has been quite exciting to watch.

It has also helped on a practical level with our new funding application to Interreg ÖKS, who also congratulated us on our win.

Why should others enter EEPA 2020? What advice would you give them?
Our advice is to just apply! Applying gives good visibility to your project, from clients, financiers, politicians and other stakeholders. It also made our six project partners come together and focus on this goal, the application, and realising how much we have achieved so far. What the EEPA prize will bring in the long run we don’t know yet, we will have to wait and see.

What are your plans for the future?
HealthTech Nordic applied for continued financing from the Interreg ÖKS budget in the category Job Creation, and we recently found out that we have been successful and received the financing to continue our work with our growing community. With the funding we are able to continue as planned, supporting our members so they can grow and thereby create new jobs – all while also facilitating better health worldwide.

We have a community of more than 270 startups in the healthtech sector and will continue to support them as much as we can as the disruptive change of the digitalisation of healthcare has just begun.

Keep coming back to Promoting Enterprise for more EEPA 2019 winner testimonials and don’t forget to watch their winning moments on our YouTube channel:

Tags: , , , , , ,