EEPA Category 4: Supporting the internationalisation of business

We have already introduced you to the first three categories in the European Enterprise Promotion Awards (EEPA). Today it is the turn of Category 4 – Supporting the internationalisation of business.

Access to international markets can play a critical role in the success of a start-up. With this in mind, Category 4 in the EEPA recognises projects that make it easier for enterprises, and particularly small and medium-sized businesses and start-ups, to get a foothold on international markets, both inside the EU and around the world, and to benefit from the internationalisation of their business.

Let’s take a look at the type of projects that have succeeded in this category in previous years. The Category 4 winner in 2021 was the Iberian Centre for Research and Forest Firefighting (CILIFO) in Spain. To expand Spain’s and Europe’s firefighting capacity, the Firefighting Open Innovation Lab-CILIFO (FOIL-CILIFO) accelerator is supporting entrepreneurs, technologies, companies and start-ups involved in forest management and forest fire prevention and fighting. The project offers companies the opportunity to test innovative technologies in a real environment, helps them find international partners to replicate their results, and provides legal advice and support in accessing European funding with the help of specialised mentors.

To visit the Supporting the Internationalisation of Business winners in 2020, we need to get on our bikes and head to Portugal, to meet with Portugal Bike Value, which is working to support and promote the potential of the Portuguese bicycle industry, establishing it as a player in the European supply chain. Portugal Bike Value is also promoting Portugal as a destination for foreign investment in the area of soft mobility. By investing in cleaner technologies that have a reduced environmental footprint, the project is also helping to support the European Green Deal.

Participation in the EEPA had a major impact on Portugal Bike Value. “First of all, it gave us a real perspective on the value of the project. Then, this victory gave us a major boost in terms of communication, both in Portugal and abroad. The EEPA awards are highly visible and boost the image of the participants.

So, what advice do the Portugal Bike Value team have for projects that might be considering taking part in this year’s competition? “In our experience, the best advice is – participate. As long as you have a solid, well-developed project, you can only win. The gains that you will receive in terms of experience and contacts with other projects are overwhelming. If you can reach the final, you will gain additional visibility and in the event of victory, then the return is massive.

From Portugal, we head northwards to meet with the Category 4 winners from 2019. HealthTech Nordic is a community of over 230 Nordic start-ups offering digital healthcare solutions designed to empower patients and revolutionise healthcare services. The HealthTech community creates connections between innovative solutions, healthcare and the global market by advancing ideas and pooling resources.

Asked about their EEPA experience, HealthTech were enthusiastic. “Amazing! It was really nerve-wracking sitting in the audience and listening to the presentations of the three category finalists. Both we and the project from the Netherlands were convinced that the Romanian project would win, their film was so good! When we heard our project announced as the winner we couldn’t believe it! Overall it was an amazing evening and experience.”

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Winning the EEPA award had a major impact on the project. “I posted about the win on LinkedIn and Facebook and have never before gotten so many comments and congratulations! The project’s lead partner organization Innovation Skåne also published several very engaging posts in social media as well as sent out a widely read press release. We also watched as HealthTech Nordic got increased social media attention after the awards, so that growth has been quite exciting to watch.

Your project could also benefit from EEPA publicity. If you are interested in participating, check out your national EEPA factsheet with all the information you need here.

In our next blog, we will look at previous winners in EEPA Category 5 – Supporting the sustainable transition. In the meantime, if you would like some more information, visit the European Commission website and get the latest updates on the Promoting Enterprise News Portal, and make sure to follow us on Twitter, Facebook and Instagram accounts and don’t forget to subscribe to our newsletter.

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