The European Enterprise Promotion Awards (EEPA) winner testimonials continue! Today’s testimonial takes us to France to meet the 2017 winner of the ‘Responsible and Inclusive entrepreneurship’ category, ADIE (Association for Economic Rights Initiatives). ADIE is an association which helps people without access to conventional banking services start-up their business, thanks to their initiatives like Microfranchise Solidaire, the first operator of microcredit in France. Today they share with us their EEPA 2017 journey, and their advice for anyone planning to enter the 2018 edition.
How did you first hear about the national competition and why did you decide to enter?
We heard about the competition through the French Entrepreneur Agency (Agence France Entrepreneur) which talked about the national prize and also happens to be an ADIE financial partner. We also already knew about the prize having applied for it several years ago.
We decided to participate this time because we wanted to respond to our financial partner’s request, but also promote our work on a European level. The communication aspect and being on a European platform was an equally important motivating factor.
How did you prepare your application?
We first filled out the selection forms and then went on to contact project supporters. We used our contacts to develop and produce testimonials from those who had been supported by or had supported the project.
What was it like to win the award?
It was incredible! It was an amazing recognition and such a great source of motivation for us to continue our work! The speech that we gave at the SME Assembly was such an exciting and impressive moment, and I really appreciated being in front of a crowd that was so understanding as well as engaged by the work of our project.
I later realised that winning and being identified in front of everyone was really important, because afterwards I was approached by several people who wanted to know more about the project. It was really interesting to be able to speak about our work with so many different people.
How did winning the award impact your work?
ADIE’s victory in the ‘Responsible and Inclusive Entrepreneurship’ category had two main impacts. Firstly, it created a great sense of pride for all of the involved teams as the large amount of work that we all put in is not always recognised, so it felt good to receive recognition for it.
Secondly, our win had an impact in terms of communication as we shared our win all over social media. This led to a good presence on social media and helped contribute to raising awareness of what we do. However the communication on other platforms, for example those run by French media, was a little limited and we would have liked to have a bit more.
Why should others enter EEPA 2018? What advice would you give them?
My advice for future applicants would be to work a little more upstream, and to focus on having good national mobilisation around your project and work. Once this is established this can then be complemented by working with the public entities that transmit the EEPA message and that organise the awards.
What are your plans for the future?
Our objective is to reinforce the project so as to help create new micro franchises, and with them create 3 000 medium term jobs. Our plans also include the securitisation of an economic model which will allow new entrepreneurs to become a part of the project.
To find out more about ADIE, read about them right here in the 2017 compendium, be sure to watch their winning moment from the EEPA 2017 ceremony in Tallinn here and of course, don’t forget to check out their website!
Keep coming back to Promoting Enterprise for more EEPA 2017 testimonials and don’t forget to check all the social media channels (Twitter: @EEPA_EU and Facebook: @PromotingEnterprise) for the latest EEPA updates.
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