EEPA 2018 Testimonial: Kasvu Open – company growth sparring programme – ‘Supporting the internationalisation of business’ Winner 2018
The European Enterprise Promotion Awards (EEPA) 2019, are looking for the next winners that will demonstrate the diversity of European projects working to promote enterprise, support entrepreneurs and contribute to the European ecosystem. Here on Promoting Enterprise we have been contacting past winners to share their experiences, winning projects and advice for future applicants.
Today is the turn of Kasvu Open from Finland, the winners of Category 4: Supporting the internationalisation of business, in the EEPA 2018 cycle. Kasvu Open offers sparring to companies interested in growth, free of charge. The goal is to promote company growth and business development, thus improving the SMEs’ chances of achieving international growth. Through sparring the companies’ growth plans are challenged, adapted and supported by experts representing several different fields. The selected companies come from all industry sectors across Finland and receive access to expert networks. The experience also includes a tailored growth path, run by several partners who facilitate free participation at events, provide funded support for the participating SME and ultimately guide the enterprise in the right direction.
How did you first hear about the national competition and why did you decide to enter?
We were already familiar with EEPA seeing as our parent company, the Central Finland Chamber of Commerce, won an EEPA prize back in 2006. We decided to enter because people within our network encouraged us to try and promote our work on a European stage.
How did you prepare your application?
The Kasvu Open method has been in use since 2011 and annual number of companies applying the coaching programme has grown from 35 to 800 during these years. Kasvu Open has sparked the flame of growth in more than 3500 companies, 1652 of which have received free sparring from experts. Based on this we already knew our project results; Kasvu Open is efficient, valuable and successful. For the application it was just a question of clearly writing down the work that we have done, documenting our activities over the years, and presenting the numbers, which speak for themselves.
What was it like to win the award?
Winning the award was a great honour on behalf of the whole growth company ecosystem in Finland. The award is dedicated to all growth companies, experts (“growth millers”), partners and everyone who has been a part of the Kasvu Open journey during the years.
Being recognised with an EEPA award confirmed that we are on the right path towards becoming the best growth company nation in the world.
How did winning the award impact your work?
This win has motivated us to keep working even harder! Now we can say that we have been recognised in Europe, meaning that our next target must be higher. It has also made us humble. We can celebrate our win, but we need to keep developing our processes to maintain our status as a frontrunner in our field.
Why should others enter EEPA 2019? What advice would you give them?
It is definitely worth trying. Submit your project and see what happens! In terms of advice, be yourself, present your project proudly, and you will be noticed. This is the approach we took.
When you are shortlisted for an EEPA prize you get to attend the SME Assembly, which is an opportunity to meet other nominees and hear their stories. This is really valuable because you can get new ideas from hearing these stories. EEPA is a great competition which allows nominees to present their work and build upon what they are doing on a European scale. The event itself is a very well organised and good place for networking, so it is a great experience for everybody.
What are your plans for the future?
We are continuing to develop Kasvu Open by exploring the possibilities of technology and Artificial Intelligence. One of our main focuses is on adapting the digital platform and marketing automation solutions for Kasvu Open processes.
Watch Kasvu Open’s winning moment below and stay tuned for their future updates! Have a look here for more information on EEPA 2019 and get applying!
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