What happens behind the scenes of EEPA? What goes into organising a national campaign? Today on Promoting Enterprise Estonian National Coordinator Kaupo Sempelson shares what has been going into the Estonian EEPA 2018 campaign.
How have you been preparing EEPA 2018 so far?
We finalised all of our preparations and launched the Estonian national competition on the 8th of February, for which the deadline is the 6th of April. However, we have recently begun the national process and we are hoping for a lot of active participation.
What are your top 3 pieces of advice for reaching out to potential applicants?
The most important piece of advice I can give is to spread the invitation to apply across different networks, but also to send direct invitations to potential candidates. The direct approach is sometimes the most cost efficient solution. In Estonia we have also made use of the ministry’s Facebook page to disseminate the information about the EEPA national competition.
What will be the main aspects of your EEPA 2018 campaign?
We will not run a media campaign, as we are focusing our efforts on reaching potential candidates directly. We have found that this is particularly effective and allows us to secure quality entries.
What advice would you give to projects applying in the newly re-instated category ‘Supporting the development of green markets and resource efficiency’?
It is a very good opportunity for a potential project to get publicity. I think that the potential of this category is as yet undiscovered by potential projects. The entrepreneurial spirit category is very popular each year, so I think that we need to put some extra effort into reaching the green markets projects so this newly re-instated category can be just as strong.
What is the most important thing you have learnt during your experience as National Coordinator?
During my time as Coordinator I have seen a lot of initiatives worth rewarding and I am convinced that the EEPA competition is a very good award scheme for these projects to gain the recognition they deserve. The fact that the competition is on a European level is definitely an important aspect and one that has a positive effect on the projects.
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