This week on 24 April in the Hague, ‘Ideas from Europe’ kicked off the joint development of shared purposes to take on global challenges. 12 inspiring entrepreneurs showcased their solutions and the audience, consisting of 500 European guests in the venue and many more watching via the livestream, elected the following three solutions as most relevant: Micreos, with the world’s first targeted antibacterial product; ApisProtect, using in hive-sensors, retrofitted into existing beehives to unobtrusively monitor honey bee colonies; and Too Good to Go, a smartphone application that helps restaurants and food sellers sell their surplus food instead of wasting it, thereby fighting food waste.
State Secretary Mona Keijzer of the Ministry of Economic Affairs & Climate Policy opened this second edition of Ideas of Europe. “The new market model of Ideas from Europe brings together and encourages stakeholders to develop not just one, but rather groups of innovators to bring their solutions to market faster and more effectively. I am very enthusiastic about this approach.” European Commissioner for SMEs Elżbieta Bieńkowska reiterated that message, saying that even though “the challenges that we are facing today in regards to the environment, energy, health and demography are enormous, we must treat them as opportunities. All twelve solutions presented here today have been shared purposes and are all very good examples of sustainable solutions to global challenges.”
Watch the key note speeches below:
Ideas from Europe is an independent platform that facilitates the development of an idea into a mature, sustainable solution and connects all parties needed in this process. During biennial validation cycles, ground-breaking solutions to global challenges are scouted and validated in the EU. Part of this ongoing process are podium events throughout the EU, where innovators present their solutions and stakeholders participate.
Sustainable initiatives are first validated by Ideas from Europe on their basis of their benefit to society, taking into account all perspectives at once: societal, economic viability, feasibility and scalability. Once validated by the public, these ideas are subsequently launched by Value Tracks. The Value Track method focuses on joint development by market parties such as government agencies, innovators, investors, companies, scientists and citizens. The main advantage of this method is that it helps make mutual dependencies transparent, which allows for collaboration and new agreements.
But what about new value tracks? Ideas from Europe are taking their question global, and asking the general public what shared purpose they feel is the most relevant from their perspective. To vote for your favourite solution, go to the Ideas from Europe website  and leave your opinion. The global choice will be announced on 6 July 2018, during the SME Envoy week in Cyprus.
Missed out on the finals? Or want to relive the excitement all over again? Watch the recorded livestream of the entire event here .