On the Promoting Enterprise portal, you have already met number of European Enterprise Promotion Awards (EEPA) 2022 jury members (Outi Slotboom , Thomas Cooney , Selma Yilmaz-Schwenker  and Marian Piecha ). Today, let’s hear from Christel Delberghe, who will be the voice of business associations on this year’s jury. Christel tells us what this year’s jury will be looking for and gives advice on how to make your project stand out.
Christel has been Director General of EuroCommerce since November 2021, where she acts as the chief advocate for the retail and wholesale sector with the EU institutions, stakeholders and the media. Previously, she was EuroCommerce’s Executive Director for Competitiveness and Communications, leading action on commercial relations and competition issues, as well as the interests of wholesalers and SMEs.
What do you think makes this competition unique in Europe?
The EEP Awards specifically recognise projects that have an impact on the local economy but are also transferable to other regions in Europe. They promote Europe as a whole and help strengthen the Single Market, which in the end benefits all consumers in Europe.
Do you have any advice for the participants on how to make their application stand out from the rest and include the information that you need to evaluate the project?
For us jury members, it is important to see the impact the project has on the local economy, its innovative dimension and how it could be transferred and possibly implemented in other regions in Europe. Show us not only numbers, but also stories behind the project, and list what would be needed to replicate your project to other regions.
What do you think the jury members will be specifically looking for in the EEPA 2022 competition?
Covid has focused the attention of businesses on the importance of the digital transition, which is why it is important to showcase how your initiative supports the digital transition of enterprises and small businesses. The sustainability transformation is an equally important priority: we would like to see practices that encourage and foster new ideas to support SMEs in their transition.
Which are the top three qualities you will look for in a winning project?
The successful project will be innovative, impactful and transferable within Europe. It will recognise the most successful promoters of enterprise and entrepreneurship and inspire future entrepreneurs.
Interested in meeting the other EEPA jury members? We will introduce you soon! So make sure to visit the Promoting enterprise news portal  regularly for updates, and follow us on Twitter , Facebook  and Instagram  and subscribe to our newsletter  for all the latest news.