I set up Fröjd  because I felt strongly that there was a better way of conducting business – a way that would benefit both clients and employees. Fröjd creates e-commerce solutions, websites, campaign sites and mobile applications that support our customers in achieving their objectives. Our vision is to be “The Web Agency of the Future”, an ongoing challenge that means we must stay curious, alert and ahead of market trends. This gives us valuable insights and new business areas to explore, and keeps us on our toes. I believe I am an entrepreneur at heart, regardless of what the digital era has given us, but I believe the dynamics of the industry have helped me grow faster.
My shopping list for further improvements in enterprise promotion would be: subsidise broadband and computers to minimise socio-economic gaps; add programming to the school curriculum; establish more accelerator programmes; and free Wi-Fi in public areas.
“Entrepreneurs like me are important to society because we are driven by change and progress, to find solutions to everyday problems and long-term challenges.”
Hero(es): Astrid Lindgren
Can you code? No
Education / Training: Digital communications
Product / Service: Digital communications