Secret of Success – Polly Gowers (Everyclick)

Polly Gowers - Everyclick

I wanted to create a company whose product was money for charity. With help from family and friends, and then later angel investment and local government funding, we built a website and search engine that allows people to donate whilst shopping on line. With ‘Give as you Live’ you can shop with over 3500 retailers and raise funds for the charity of your choice. The products don’t cost any more as the retailer makes the donation. Close to £5million has been given to the charity sector. The internet is a delivery channel that provides an opportunity to scale much faster and aim much higher.

I would make Seed Funding and incubator space more readily available to start ups; I would link all funding to a Mentor Network; and I would reduce red tape.

“Entrepreneurs like me are important to society because we create the businesses of tomorrow that will change the world and ensure a healthy and attractive jobs market.”

Hero(es): Margaret Thatcher

Start up capital: Family and friends

Growth rate p.a: 104%

Mentor(s): No

Can you code?: No

Employees: 20

Education / Training: Business

Product / Service: Online fundraising

You can find out more about Everyclick here: http://www.everyclick.com/

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