In this week’s column from June’s Entrepreneur in Residence (EiR), we go head-to-head with Kenny Ewan of WeFarm to find out why he decided to step out on his own, whether he had that ‘lightbulb moment’ and how he secured the funding to finance his start up.
Why did you set up your company?
I spent many years working with isolated, indigenous communities in Peru and saw first-hand the grassroots innovation and ideas they were creating to solve challenges. However, I also saw that there was a huge discrepancy in the way this knowledge was shared, and information in general was accessed, in the developing world compared to the massive trend towards decentralization of knowledge and peer to peer sharing in the Western world driven by the internet. In 2009 I was offered the chance to be part of the Cafedirect Producers’ Foundation (CPF – A UK registered charity working with small-scale farmers around the world) start-up team with Claire Rhodes. We put our ideas and experiences together to design the first version of what would become WeFarm.
When did you set up your business, and how long did it take?
WeFarm launched as a social enterprise in January 2015, and we launched the product one month later in Kenya. We had previously been piloting and developing WeFarm as a CPF project for several years before taking the step to launch and scale as a social business – we felt this was a much more scalable and sustainable model.
We developed the product with farming communities in Peru, Kenya and Tanzania which I think was unbelievably beneficial – it meant that we developed something that people on the ground find useful and actually want to use!
Did you have a ‘lightbulb moment’ that led to you starting your business, or which triggered a change in the way you did things?
I think the path to WeFarm being launched was more of a gradual coming together of ideas, experiences and pilots than a single lightbulb moment. However, there have a few special moments along the way. I would pick out the first international test we did with farmers in Peru and Kenya as a great WeFarm moment… I was with a group of rural farmers in Peru as the first messages came in from Kenya, and it was amazing to see people’s reaction to receiving key information from the other side of the world, all in their own language and without internet. That was the moment I knew we had something of huge potential on our hands.
Where did you source funding to set up your business?
WeFarm initially was developed and tested under the UK charity Cafedirect Producers’ Foundation (CPF) and received grant funding from Nominet Trust and Knight Foundation. Then, in 2014 we won the Google Impact Challenge Award. The prize money enabled us to put our plans to launch WeFarm at scale as a social enterprise into action.
In 2015 we were part of the Wayra accelerator programme in London, which included investment into WeFarm.
Were there any EU, national, regional or local business support services, programmes or funding initiatives that helped you set up or grow?
The Wayra accelerator programme was very valuable in getting business support, coaching, mentoring, and certainly a lot of practice in how to pitch! We have also been part of the Ideas From Europe initiative run by the European Commission over the last few months. This has helped us gain a bit of exposure on the European stage, and culminated in a talk at TEDxBinnenhof, which was very exciting.
With hindsight, which would have been the single most valuable skill to have before setting up your business?
I’d say pitching and public speaking. It’s not necessarily fair that startup businesses are judged on a two or three minute ‘pitch’, but that is the reality. There is no doubt that the startups who can tell a great story and capture people’s imagination in a pitch find themselves with lots more opportunities across PR, funding and entry into different events.
Ultimately you obviously need to have substance behind it to succeed, but I’d certainly advise startup founders to practice, practice and practice their pitch. Or be brave enough to know it’s not your thing, and find a partner who can.
Kenny is CEO of WeFarm, a pioneering social enterprise, scaling a unique peer-to-peer knowledge-sharing platform for the 450 million small-scale farmers around the world with no access to the internet. After graduating from the University of Dundee, Kenny went to Peru in 2002 to work on sustainable development projects with indigenous communities. He loved the country so much that he decided to stay. In 2007, he became Peru’s Country Director for ProWorld Service Corps. This international development NGO specialises in projects for isolated, indigenous communities. He returned to the UK in 2009 to join the Cafedirect Producers Foundation (CPF) start-up team. He designed and managed all of CPF’s international projects across East Africa and Latin America.
I wanted to create a company whose product was money for charity. With help from family and friends, and then later angel investment and local government funding, we built a website and search engine that allows people to donate whilst shopping on line. With ‘Give as you Live’ you can shop with over 3500 retailers and raise funds for the charity of your choice. The products don’t cost any more as the retailer makes the donation. Close to £5million has been given to the charity sector. The internet is a delivery channel that provides an opportunity to scale much faster and aim much higher.
I would make Seed Funding and incubator space more readily available to start ups; I would link all funding to a Mentor Network; and I would reduce red tape.
“Entrepreneurs like me are important to society because we create the businesses of tomorrow that will change the world and ensure a healthy and attractive jobs market.”
Hero(es): Margaret Thatcher
Start up capital: Family and friends
Growth rate p.a: 104%
Can you code?: No
Education / Training: Business
Product / Service: Online fundraising
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