Navigation path

Left navigation

Additional tools

Tag ‘communication’

Empowerment through entrepreneurship – Meet guest contributor Daisy da Veiga

Tags: , , , , , , , , , , ,

Today Promoting Enterprise welcomes guest contributor Daisy da Veiga, a self-employed entrepreneur who balances motherhood, travel and family life alongside running her own business. Over the next few weeks Daisy will be giving insight into the life of an entrepreneur and how to best communicate your ideas effectively.

Hello everyone, my name is Daisy da Veiga and I live in Rotterdam.  I am 32 years old and a happy mom to Isaiah and wife of Mark. I am a self-employed entrepreneur in the empowerment sector since 2008.

With my enterprise Daisy da Veiga Coaching & Consultancy I get to empower people to make choices from the heart and live a victorious life. In 2007, after graduating with a Bachelor’s degree in International Communication Management, I read the book “The Secret” by Rhonda Byrne. I had felt stuck for a while because I could not find a job in the field of work I studied for. After reading this book I was triggered to use the insights gained and put them into action. I had learnt that we create our own reality with our thoughts. The first dream I realised through applying the Law of Attraction, was to work abroad, in Abu Dhabi as an international media consultant. This meant daily interaction with CEO’s and chairpersons of the biggest companies in Abu Dhabi. In the two following years, I fulfilled my second dream, which was to meet inspiring people, like the social rights activist Desmond Tutu, the football player Clarence Seedorf and life success coach Tony Robbins.

With the realisation that we have the power to create our own reality, I decided to dedicate my life to communicate this message to as many people as possible. I do this as a life coach, author, empowerment trainer, blogger, vlogger and motivational speaker.

My biggest success is the thousands of people I have positively impacted with my work over the years, and my biggest challenge is balancing motherhood and entrepreneurship. I’d like to spend all my time with both my son and my work.

One of the things I love to do is travel, as I believe that it is extremely important that I feel balanced between my social and professional life. I am very happy that I have found that balance, mainly due to my great husband.

My latest trip was to Lisbon in Portugal for an empowerment exchange project that I will tell you more about in the near future. In the video below I introduce myself, according to an introduction exercise we did on the first day of the project. Yes, sometimes I am a blue communicating Smurf!

Interested in Daisy and her work? Come back to Promoting Enterprise for her next post and be sure to visit her website for more information: http://www.daisydaveiga.com/

Thinking outside the innovation box

Tags: , , , ,

The surge in innovation triggered by the invention of the internet and the development of the worldwide web 20 years ago has, to put it bluntly, changed everything. Apps appear (and disappear) all the time as we seek to harness the power of a virtually free globalised communication system. There are apps to tell us how many kilometres we’ve run, jogged, walked; there are apps to monitor our health, apps that recognise wine labels and can tell us where to buy a bottle; there are even apps to tell us about apps.

business-2

Some of these apps will turn out to be useful, some will be a flash in the pan, and some will be game-changers … but so far none will tell you how to be successful in starting up a business and making it grow.

If the truth be told, although the internet has changed everything, everything has stayed the same. The challenges of starting and developing a business are the same now as they have always been. Whether you’re operating in the infotech world of apps or have developed a new medical procedure, if you want to monetise it then you need to answer one fundamental question: what are we going to sell, in what market, and at what price?

Although the question is simple, the answer is probably not because inherent in it is a business fundamental: can we sell enough of our product to generate sufficient cashflow to allow the business to survive? Let’s remember, without cashflow, the business will fail: it’s as harsh as that.

If your analysis shows that you’re unlikely to sell sufficient volume and you’re unable to market it at a sufficiently high price, then this suggests that you’re unlikely to be able to start up a company. But that’s not the end of it: if, in your opinion, the product or service is a genuine game-changer then, after establishing your intellectual copyright, you could market it on licence to one of the big players in the field and take royalties

The real business world is one of harsh reality. According to the Statistic Brain Research Institute for every 100 start-ups, 25 fail in the first year, 27 fail in the second year and 21 fail in the third year. That’s a staggering 73% failure rate over the first three years. The main reasons are: incompetence (particularly emotional pricing, taking too much from the business, non-payment of taxes, no knowledge of pricing, lack of planning, lack of knowledge of financing and no experience in record keeping) and lack of managerial experience (particularly poor credit granting practices and too rapid expansion).

Having invented a game-changing and innovative product, remember that starting up your own company is not necessarily the right answer. So consider sharing the risks and working with others to monetise your great idea.

  • Useful links

  • Tags

  • RSS Promoting Enterprise

    • SME Week Newsletter 2020: Issue #4 June 30, 2020
      Welcome to the June edition of the SME Week Newsletter. Over the past months, Promoting Enterprise has been working to bring you the latest COVID related policy updates, exciting developments from the EEPA 2020 competition and news from the world of SMEs. In this issue, we wanted to bring you something more and share stories, […]
      promotingenterprise
    • EEPA 2020 – Running a national competition with German coordinator Juliane Kummer June 26, 2020
      Today on Promoting Enterprise we are delighted to introduce one of the key players in the European Enterprise Promotion Awards (EEPA), a national coordinator! National coordinators are responsible for promoting and driving applications for the national EEPA competitions. They offer assistance to applicants, ensure that they understand what is expected of them and reach out […]
      promotingenterprise
    • Call for applications – Science is Wonderful! 2020 June 23, 2020
      Science is Wonderful! brings the world of science, research and innovation to the public. This year, the exhibition will take place fully online from 22 to 24 September as part of the second edition of the European Research and Innovation Days. Through an array of digital activities, researchers will interact with children, students and citizens,explain […]
      promotingenterprise
    • Acts of solidarity – How a Belgian seamstress started making masks June 18, 2020
      Today on Promoting Enterprise we are bringing you the first of our ‘COVID Stories’ which will look at how companies and people have been affected by the current pandemic and how they are adapting to their new business environments. Our first story focuses on Catherine Lorent, a Belgian micro SME owner who has used her […]
      promotingenterprise
    • European Commission consults Member States on proposal to expand State aid Temporary Framework June 16, 2020
      The original press release is available in the Commission Press Corner. On Friday 12 June, the European Commission sent Member States for consultation and comment a draft proposal to further extend the scope of the State aid Temporary Framework adopted on 19 March 2020 to support the economy in the context of the coronavirus outbreak. […]
      promotingenterprise
    • EEPA 2020 – Germany selects their national winners! June 11, 2020
      The EEPA competitions are going ahead as usual and national coordinators and juries are compiling their strongest national projects and making the difficult decision about who should compete at European level. This year in Germany, the expert jury selected their national EEPA winners via a video jury meeting, during which they assessed the 22 applications […]
      promotingenterprise
    • Coronavirus: EU grants €314 million to innovative companies to combat the virus and support recovery June 9, 2020
      The original press release is available in the Commission Press Corner. The European Commission has awarded nearly €166 million, via the European Innovation Council (EIC) Accelerator Pilot, to 36 companies to combat the coronavirus pandemic. In addition, over €148 million will be granted to another 36 companies to contribute to the recovery plan for Europe, […]
      promotingenterprise
    • What is the impact of winning an EEPA? June 4, 2020
      There is still time to submit an application for this year’s European Enterprise Promotion Awards (EEPA) and get involved in this celebration of enterprise! Check your national deadline here. The EEPA reward those who promote entrepreneurship and small business at the national, regional and local level through a variety of initiatives spanning six individual categories. Winning […]
      promotingenterprise
    • The SME Strategy June 2, 2020
      “SMEs are the backbone of Europe’s economy” is a statement that many of us have likely heard or come across in various European publications. But how is this essential backbone supported? What policy exists to ensure that our European SMEs are able to operate and thrive within our entrepreneurial ecosystems? One important part of the […]
      promotingenterprise
    • What is it like to win an EEPA? May 28, 2020
      Have you submitted your application for this year’s European Enterprise Promotion Awards (EEPA) yet? There is still time to take part! Check your national deadline here. The EEPA reward those who promote entrepreneurship and small business at the national, regional and local level through a variety of initiatives spanning six individual categories. Winning projects are chosen […]
      promotingenterprise