Navigation path

Left navigation

Additional tools

Tag ‘Eric Ries’

Five books that helped me start a tech-company – Lieven Vervecken

Tags: , , , , , , , , , , , , , , , ,

Today’s article is written by Dr. Ir. Lieven Vervecken, CEO & Co-founder of Diabatix, an innovative Belgian engineering company specialising in colling systems and products involving fluid mechanics and heat transfer. 

It is no secret that reading a book is one of the best ways to learn more about a particular topic. This of course, also holds when you are interested in starting a tech-company and you want to strengthen your knowledge on entrepreneurship. There are numerous books written related to this topic and making a selection is not always easy. Therefore, below are five books, covering a wide range of topics, that helped me start my tech-company.

 

  1. The Art of the Start, by Guy Kawasaki

When you start a tech-company, you will likely want to raise money, to hire the right people, to manage a board, to create a brand, etc. The Art of the Start touches each of these topics, among many more, and describes how to go from an idea to a mature business. Each chapter zooms in on particular jobs that have to be done, while the FAQ sections address the questions the readers are most likely to have. I particularly recommend the chapters on pitching and raising funds.

  1. Disciplined Entrepreneurship: 24 steps to a Successful Startup, by Bill Aulet

“Can a sustainable business be built around my idea?” is the most fundamental but probably also the most difficult question you will have to answer. Disciplined Entrepreneurship guides you through this question by breaking it down into 24 easy-to-understand steps. Among others, these steps discuss market segmentation, mapping the process to acquire a customer, charting your competitive position, etc.

  1. The Lean Startup, by Eric Ries

Time is an extremely valuable good. So the last thing you want as an entrepreneur, is to waste it. One very common pitfall for starting tech companies is to spend time on developing the product they are passionate about before realizing there is no market for it. The Lean Startup methodology introduces a build-measure-learn loop to help you avoid falling into this pitfall. This way, the focus shifts from “Can this product be built?” to the far more valuable “Should this product be built?”.

  1. Business Model Generation, by Alexander Osterwalder

One question you will be asked a lot when starting a company is “How do you plan to make money?”. Although this seems like a straightforward question, what they are really asking is “What is your business model?”. Business Model Generation provides practical tools to understand, design, analyze and implement a business model (FYI, step 15 of Disciplined Entrepreneurship). Along the way, you are forced to think again about your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

  1. The Challenger Sale, by Matthew Dixon and Brent Adamson

Not a single startup team is good at everything and that is perfectly fine. One skill any team must learn to master, however, is sales. Without sales your company simply will not survive. Of course, a strong product will help, but how you sell is at least as important as what you sell. The Challenger Sale introduces an (from own experience) effective sales approach in which you challenge your customer’s way of working, rather than you applying the traditional relationship-building approach. In brief, the focus is on being highly credible and the ability to teach, tailor and take control.

Read the original article here on LinkedIn and join the discussion with your suggestions for great books that can help entrepreneurs start a tech-company.

SME Week Newsletter: Issue #6

Tags: , , , ,

Startups in the spotlight, EEPA shortlist

portrait_karen_boersLast month, our blog focused on female entrepreneurship, with some interesting insights into the challenges women face in business and how they overcome them. This month, we are putting the spotlight on startups.

Startups are invaluable drivers of the European economy. They are particularly important in times of economic constraint. By responding to a need identified in the market, startups have the potential to generate new wealth, produce innovative products and services and create jobs.

To highlight the important role played by startups in the European economy, throughout October our Entrepreneur in Residence and other bloggers will share their stories on the Promoting Enterprise blog. If you know of any startup entrepreneurs with inspiring stories to tell, let us know and we’ll do our best to feature them among others across our social media channelsRead more >>

<< Previous Issue #5

SUBSCRIBE AND DON´T MISS ANY STARTUP/SME UPDATE

  • Tags

  • RSS Promoting Enterprise

    • YEC 2022 – You have more time than you thought! September 26, 2022
      Want to know some good news? The deadline for submitting entries to the SME Week Youth Essay Competition 2022 is being extended to October 7! To the early birds who already submitted their applications – thank you and good luck during the selection process! The new deadline extension will give you the time you need to submit […]
      promotingenterprise
    • EEPA 2022 National winners – Responsible and Inclusive Entrepreneurship September 16, 2022
      We have already introduced you to the national winners in Category 1, Category 2, Category 3, Category 4 and Category 5 in this year’s European Enterprise Promotion Awards (EEPA). Now it is the turn of Category 6 – Responsible and Inclusive Entrepreneurship. In total, five projects were selected to advance to the European stage of […]
      promotingenterprise
    • The voice of experience: some advice from 2021 YEC winner Kristina Dimova September 14, 2022
      The deadline for participating in this year’s SME Week Youth Essay Competition is almost upon us. But don’t worry – you can still enter, so get writing and make sure to submit your entry by September 26. To inspire you, the YEC winners from 2018, 2019 and 2020 have already shared their top tips and […]
      promotingenterprise
    • EEPA 2022 National Winners – Categories 4 & 5 September 13, 2022
      We have already introduced you to the national winners in this year’s European Enterprise Promotion Awards (EEPA) that have made it to the next stage of the competition in EEPA Category 1, Category 2 and Category 3. Today, we are happy to announce the national winners in Category 4 – Supporting the Internationalisation of Business […]
      promotingenterprise
    • The voice of experience: 2019 YEC winner Radu Dumitrescu has some advice September 7, 2022
      As the September 26 deadline approaches for submitting an entry in this year’s SME Week Youth Essay Competition, on the Promoting Enterprise portal we have been speaking to previous winners to see what advice they have for this year’s participants. We have already heard from 2018 winner Marija Borg. This time it is the turn […]
      promotingenterprise
    • The voice of experience: some wise words from 2020 YEC winner Sabine Kerssens September 1, 2022
      We have already had some top tips from the winners of the 2018 editions of the SME Week Youth Essay Competition. Today, 2020 YEC winner Sabine Kerssens shares her wisdom, enabling this year’s entrants to benefit from her experience. If you are considering entering this year’s competition, perhaps Sabine can give you some inspiration, but […]
      promotingenterprise
    • Galatea, this summer’s chance for EU funding for smart ships, smart ports, smart shipyards and maritime surveillance September 1, 2022
      Galatea, which stands for “Grow and AcceLerate your smArt projecTs in nEw value chAins of the European Blue Economy” has launched a call for services related to blue growth, specifically for smart ships, smart ports, smart shipyards and maritime surveillance. Thanks to this project, which brings together the expertise of 7 ICT, Aerospace and Maritime clusters […]
      promotingenterprise
    • EEPA 2022 National Winners – Improving the Business Environment and Supporting the Digital Transition August 30, 2022
      We have already had a look at the shortlisted projects in Category 1 and Category 2 of this year’s European Enterprise Promotion Awards (EEPA). Today we introduce you to the EEPA national winners in Category 3 – Improving the Business Environment and Supporting the Digital Transition. From the total 176 projects that entered the national […]
      promotingenterprise
    • The voice of experience: some top tips from 2018 YEC winner Marija Borg August 26, 2022
      As the 26 September deadline for this year’s European SME Week Youth Essay Competition approaches, we asked 2018 winner Marija Elena Borg to share her advice with this year’s cohort and to give them the opportunity to benefit from her experience. You can also read about Marija’s own experience of the YEC here. Marija impressed […]
      promotingenterprise
    • EEPA 2022 – Investing in Entrepreneurial Skills August 24, 2022
      We have already introduced you to the national winners in Category 1 of this year’s European Enterprise Promotion Awards (EEPA) that have made it to the next stage of the competition. Today it is the turn of Category 2 – Investing in Entrepreneurial Skills. In total, 48 projects from this year’s 176 participating projects have […]
      promotingenterprise