Navigation path

Left navigation

Additional tools

Tag ‘Eric Ries’

Five books that helped me start a tech-company – Lieven Vervecken

Tags: , , , , , , , , , , , , , , , ,

Today’s article is written by Dr. Ir. Lieven Vervecken, CEO & Co-founder of Diabatix, an innovative Belgian engineering company specialising in colling systems and products involving fluid mechanics and heat transfer. 

It is no secret that reading a book is one of the best ways to learn more about a particular topic. This of course, also holds when you are interested in starting a tech-company and you want to strengthen your knowledge on entrepreneurship. There are numerous books written related to this topic and making a selection is not always easy. Therefore, below are five books, covering a wide range of topics, that helped me start my tech-company.

 

  1. The Art of the Start, by Guy Kawasaki

When you start a tech-company, you will likely want to raise money, to hire the right people, to manage a board, to create a brand, etc. The Art of the Start touches each of these topics, among many more, and describes how to go from an idea to a mature business. Each chapter zooms in on particular jobs that have to be done, while the FAQ sections address the questions the readers are most likely to have. I particularly recommend the chapters on pitching and raising funds.

  1. Disciplined Entrepreneurship: 24 steps to a Successful Startup, by Bill Aulet

“Can a sustainable business be built around my idea?” is the most fundamental but probably also the most difficult question you will have to answer. Disciplined Entrepreneurship guides you through this question by breaking it down into 24 easy-to-understand steps. Among others, these steps discuss market segmentation, mapping the process to acquire a customer, charting your competitive position, etc.

  1. The Lean Startup, by Eric Ries

Time is an extremely valuable good. So the last thing you want as an entrepreneur, is to waste it. One very common pitfall for starting tech companies is to spend time on developing the product they are passionate about before realizing there is no market for it. The Lean Startup methodology introduces a build-measure-learn loop to help you avoid falling into this pitfall. This way, the focus shifts from “Can this product be built?” to the far more valuable “Should this product be built?”.

  1. Business Model Generation, by Alexander Osterwalder

One question you will be asked a lot when starting a company is “How do you plan to make money?”. Although this seems like a straightforward question, what they are really asking is “What is your business model?”. Business Model Generation provides practical tools to understand, design, analyze and implement a business model (FYI, step 15 of Disciplined Entrepreneurship). Along the way, you are forced to think again about your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

  1. The Challenger Sale, by Matthew Dixon and Brent Adamson

Not a single startup team is good at everything and that is perfectly fine. One skill any team must learn to master, however, is sales. Without sales your company simply will not survive. Of course, a strong product will help, but how you sell is at least as important as what you sell. The Challenger Sale introduces an (from own experience) effective sales approach in which you challenge your customer’s way of working, rather than you applying the traditional relationship-building approach. In brief, the focus is on being highly credible and the ability to teach, tailor and take control.

Read the original article here on LinkedIn and join the discussion with your suggestions for great books that can help entrepreneurs start a tech-company.

SME Week Newsletter: Issue #6

Tags: , , , ,

Startups in the spotlight, EEPA shortlist

portrait_karen_boersLast month, our blog focused on female entrepreneurship, with some interesting insights into the challenges women face in business and how they overcome them. This month, we are putting the spotlight on startups.

Startups are invaluable drivers of the European economy. They are particularly important in times of economic constraint. By responding to a need identified in the market, startups have the potential to generate new wealth, produce innovative products and services and create jobs.

To highlight the important role played by startups in the European economy, throughout October our Entrepreneur in Residence and other bloggers will share their stories on the Promoting Enterprise blog. If you know of any startup entrepreneurs with inspiring stories to tell, let us know and we’ll do our best to feature them among others across our social media channelsRead more >>

<< Previous Issue #5

SUBSCRIBE AND DON´T MISS ANY STARTUP/SME UPDATE

  • Useful links

  • Tags

  • RSS Promoting Enterprise

    • EEPA 2020 – When is my national deadline? April 2, 2020
      The European Enterprise Promotion Awards (EEPA) have begun across all the different participating countries, but do you know when your national deadline is? The EEPA national competitions are underway and are currently looking for the best projects to compete on national level. Each country will select their top two projects to go onto compete at […]
      promotingenterprise
    • What measures are in place for Europe’s SMEs during COVID-19? March 31, 2020
      SMEs are often said to be the backbone of Europe’s economy, but what measures have been put in place to help them? This special episode of Business Planet from Euronews, in collobration with the European Commission, looks at the support that is being mobilised to support Europe’s 25 million SMEs. In an interview with Serge […]
      promotingenterprise
    • What can you do as a consumer to support small businesses? March 26, 2020
      The current situation with the spread of COVID-19 is challenging for many and is a particularly uncertain and stressful time for small businesses. As a consumer you have spending power and influence, which you can choose to use to help support your favourite local and small businesses. But how exactly can you help? At the […]
      promotingenterprise
    • Making Europe’s businesses future-ready March 24, 2020
      The European Commision has developed an industrial policy package to help Europe’s industry lead the twin transitions towards climate neutrality and digital leadership. The package aims to drive Europe’s competitiveness and its strategic autonomy at a time of moving geopolitical plates and increasing global competition. The package of initiatives outlines a new approach to European industrial […]
      promotingenterprise
    • SME Week Newsletter 2020: Issue #2 March 19, 2020
      Welcome to the March edition of the SME Week Newsletter. The Promoting Enterprise team will continue to bring SME, enterprise and policy related updates during this time, and are still open to receiving your updates. In particular, the Promoting Enterprise team would like to draw on your experience and knowledge to share best practices on […]
      promotingenterprise
    • EntreComp – The European Entrepreneurship Competence Framework March 17, 2020
      Digitalisation, environment, equality… The European Union is facing new challenges that require citizens with a new outlook. How to act upon these opportunities? The European Commission has developed “EntreComp”, the European Entrepreneurship Competence Framework. It aims to shape an entrepreneurial mindset by identifying its components and creating conversations across different sectors. Discover its two newly […]
      promotingenterprise
    • The 2020 call for energy efficiency is now open! March 12, 2020
      Around €64 million of EU funding is now available for energy efficiency innovation and market uptake projects. The funding is available for proposals submitted under 10 topics addressing 5 main areas: Buildings Innovative finance Public authorities Consumers Services The call is managed by the Executive Agency for Small and Medium-sized Enterprises of the European Commission (EASME). All […]
      promotingenterprise
    • EEPA 2020 – What’s new? March 10, 2020
      Dear EEPA Community, I am writing this letter to announce some changes to the European Enterprise Promotion Awards (EEPA). The EEPA has been running for 14 years, and whilst their goal to showcase the best in enterprise and entrepreneurial promotion from across Europe and COSME countries, remains the same, the EEPA are constantly updated and […]
      promotingenterprise
    • European Enterprise Promotion Awards 2020 launch March 5, 2020
      That exciting time of year is back…time for the start of a new edition of the European Enterprise Promotion Awards (EEPA)! The EEPA competition rewards innovative initiatives from public bodies and public-private partnerships which support entrepreneurship, and small and medium sized enterprises. The national competitions across the different participating countries are opening and getting ready […]
      promotingenterprise
    • Innovation at the service of the EU Green Deal February 27, 2020
      The European Innovation Council Accelerator pilot supports innovation that creates the markets of tomorrow and therefore has its part to play in bringing the European Green Deal to life. Here’s how the EIC supports innovators that deliver a climate-neutral circular economy on the ground, in a few numbers.  The push towards a green economy has received new impetus under […]
      promotingenterprise