The national competitions for the European Enterprise Promotion Awards (EEPA) 2017 have been taking place across Europe and some of the national winners have already been announced! Here on Promoting Enterprise we have announced and presented the Dutch national winners and today national coordinator Juliane Kummer tells us about the German campaign and the two German national winners who will go on to compete at European level.
How many applications did you receive in total for EEPA 2017? Is this number higher than in 2016?
We received 31 applications, but two of them were not eligible for the competition yet, so overall we had 29 projects. This number is higher than in 2016 when we received 30 applications of which 27 were eligible and competed at the national level.
What categories were the projects competing in?
We received applications in each category for 2017. 19 of them were competing in “Promoting the Entrepreneurial Spirit”, 5 in “Investing in Entrepreneurial Skills” and 3 in “Improving the Business Environment”. One project applied for the category “Supporting the Internationalisation of Business” and another for “Responsible and Inclusive Entrepreneurship”.
How did you reach out to potential EEPA applicants? What was your strategy for encouraging applications?
Our strategy had various elements. Firstly we spread the news about EEPA widely to make it popular, which was also complemented by individually contacting interesting projects and trying to encourage them via personal appeals to participate. To spread the news and cultivate public relations, we contacted more than 1.000 multipliers and informed them about the German campaign. We used our social media channels and communicated via the official German EEPA-Website, we issued a press release for our launch and we contacted PR Managers at relevant institutions and asked them to spread our news concerning the competition via their website and/or other communication instruments such as newsletters. For the second part of our strategy, we researched EEPA-suitable projects and programmes and contacted them directly to invite them to participate in the competition.
In addition, we developed a simplified application form for the German competition before the 2017 campaign started which we also provided on our website as an online-application-form.
How were your winners selected? Can you tell us about your jury and your selection process?
The German winners were selected by a jury of national experts. We sent all the application documents to the jury members before meeting to select the German winners. At first, the jury discussed all the entries and then voted for the top 10. These top 10 were then discussed again and a second vote was held to select the two German winners.
Who are the national winners?
One of our winners is “BIRTH – Business Innovation Responsibility and Technology @ Hansenberg”, competing in the category “Promoting the Entrepreneurial Spirit”. The BIRTH-Concept at the Hansenberg boarding school connects the topics of “MINT“ (“STEM”) and economic issues with enthusiasm for technology, delight in experimentation and responsible team work. Pupils from 14-18 years old receive entrepreneurship education in combination with knowledge about natural sciences and economics, business games, interdisciplinary competitions and cooperation between businesses and universities. It is an integrated project that aims to increase young people’s motivation, cooperative skills and their innovative and technological mind-set, helping them to become responsible adults.
The other German winner is the “Import Promotion Desk”, competing in category “Supporting the Internationalisation of Business”. The Import Promotion Desk (IPD) serves an important hinge function between European importers and SMEs in selected developing and emerging countries. The aim is sustainable and structured import promotion of certain products from partner countries – in compliance with high quality, social and ecological standards. For this purpose, the IPD matches European importers and exporters from emerging markets as trade partners.
Follow updates on the German competition via the official German EEPA-Website and here on Promoting Enterprise!