Secret of Success – Georg Ludviksson (Meniga)

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Georg Ludviksson - Meniga

Meniga was started to help people manage their personal finances better so that they could make the most of their money. I also hope it inspires them to think about their finances and improve their financial literacy. Digital technology (plus a local R&D grant and R&D tax credits) made it easier for us to expand onto a global stage.

As for helping other entrepreneurs like me, I would recommend tax incentives for early stage start ups; fast track immigration permits so that start ups can compete for global talent; and the creation of a really ‘great’ business environment through flexible labour markets and light touch regulation.

“Entrepreneurs are great role models because we work hard to improve the world though innovation; taking risks to have a positive impact on society.”

Hero(es): Humble and generous people

Start up capital: Savings

Growth rate p.a: 266%

Mentor(s): Advisers rather than mentors

Can you code?: Yes

Employees: 80

Product/ Service: Online financial services