Tag ‘Helena Moura’
EEPA 2018 Testimonial: Matosinhos Carbon-zero Living Lab – ‘Supporting the development of green markets and resource efficiency’ Winner 2018
It is time to discover another story and the secrets behind a prizewinning project from the European Enterprise Promotion Awards (EEPA) 2018. The EEPA aim to find, promote and boost projects from across Europe that are working to strengthen and improve the European enterprise ecosystem across a number of categories. Today we travel to Portugal to meet the 2018 winner of the “Supporting the development of green markets and resource efficiency” category. The “Carbon-zero Living Lab Matosinhos” project was the first to win in this category after it was temporarily suspended in 2017.
The “Carbon-zero Living Lab Matosinhos” tests sustainable and innovative solutions, products and services to foster a local carbon market in an industrial coastal municipality. Local residents and businesses are encouraged to develop and propose projects, which are then implemented and made available for municipal use. The local carbon market uses CO2 emissions credits gained through the adoption of sustainable solutions such as bike sharing, sustainable lighting or artificial intelligence applied to building management. The credits can be exchanged for goods and green services and are an incentive for sustainability in the municipality, which previously had a high carbon footprint.
How did you first hear about the national competition and why did you decide to enter?
The Municipality of Matosinhos was contacted by CEiiA – Centre for Engineering and Product Development, and jointly we decided to apply to the EEPA 2018 with the project “Carbon-zero Living Lab Matosinhos” due to the creative and innovative characteristics of the initiative. The information about the national competition was provided by IAPMEI by e-mail and through their website and social networks.
How did you prepare your application?
The application was prepared in collaboration between the Municipality of Matosinhos and CEiiA, with contributions from other project partners. IAPMEI gave us a lot of strong support throughout the process.
What was it like to win the award?
It was a great honour to win this award. It is perfectly aligned with our strategy to transform Matosinhos into an intelligent, sustainable and inclusive city. Winning is also a recognition of the work the Municipality of Matosinhos is doing to benefit its companies, organisations and citizens.
How did winning the award impact your work?
The European award was very important for both national and international visibility to the project. This recognition is a relevant tool to promote the attractiveness of the city of Matosinhos for talents, tourists and investments. Moreover, the “Carbon-zero Living Lab Matosinhos” focused on the development and testing of low-carbon solutions in a specific area of the city, with the final objective being the replication of these solutions in other parts of the territory, and even exporting them to other cities and regions in Portugal and abroad. The award represents an opportunity to disseminate the project and increase this replication potential.
Why should others enter EEPA 2019? What advice would you give them?
Participation in EEPA is a good opportunity to share experience and good practices with other European organisations, and to become aware of innovative and creative initiatives that are being implemented in Europe.
What are your plans for the future?
The “Carbon-zero Living Lab Matosinhos” is part of an integrated strategy to promote the decarbonisation of the municipality. We will continue the development of this project, enlarging its scope in terms of partners, solutions to be tested and users.
Read about Matosinhos in the EEPA 2018 compendium and keep coming back to the News Portal for further EEPA updates!
On 26 September 2018 in Vila Nova de Gaia, IAPMEI, the Portuguese coordination organisation for the European Enterprise Promotion Awards in Portugal, announced their national winners with a national ceremony.
For this session, organised under the European SME Week umbrella, IAPMEI invited project representatives from all EEPA 2018 national projects, the Jury members, entrepreneurs of the StartUP Voucher and StartUP Visa programs, incubators of the Incubators National Network, the Mentors National Network, national and local stakeholders of the entrepreneurship ecosystem and entities of the Ministry for Economy framework, among others. IAPMEI also disseminated a public invitation via an advertisement in “Jornal de Notícias”, a daily and national newspaper and through the IAPMEI website and social networks.
The event, attended by over 150 participants with a large representation of EEPA candidates, was chaired by Nuno Mangas, the President of the Board of IAPMEI the Portuguese Agency for Competitiveness and Innovation. Nuno Mangas, thanked all those who submitted projects and highlighted the large number of applications received, 82 in total, a European record. Other notable attendees included the Minister of Economy, Manuel Caldeira Cabral and the Secretary the State for Industry, Ana Lehmann.
The event also included a panel titled “To be entrepreneur”, with testimonials from StartUP Voucher and StarUP Visa entrepreneurs; Francisco Duarte, elected by public vote as the best of Ideas from Europe 2017 competition and a representative of “Douro Boys”, an EEPA awarded project, also participated in this panel.
Have a look at the event photo gallery and don’t forget to follow the shortlisted Portuguese project Matosinhos Carbon-zero Living Lab enhanced by local carbon market, as they compete for a European title at the SME Assembly 2018 in Graz.
EEPA continues and so does the work of all of the National Coordinators. Today on Promoting Enterprise we are joined by Portuguese coordinator Helena Moura, who has been involved with EEPA since the inception of the scheme in 2005. Continue reading to learn from her experiences and to find out what goes into the Portuguese EEPA campaign.
How have you been preparing EEPA 2018 so far?
IAPMEI, the Portuguese body responsible for EEPA coordination, did a preliminary benchmark comparing the actions carried out during the previous EEPA editions versus related results. This allowed us to define an integrated action plan based on:
- a core message combining “motivation” with the benefits of participation in EEPA, an EU initiative carried out in more than 30 countries
- sharing information on awarded projects
- personalised mailing, by post, from the President of IAPMEI addressed to a wide range of entities (over 800), including ministries, and a personalised email to over 1 300 other entities
- strengthening the collaboration with national and regional stakeholders
- highlighting EEPA on the IAPMEI website and on the portal of the Portuguese Enterprise Europe Network consortium
- reinforcing the dissemination of EEPA material via IAPMEI social networks and newsletters
- researching online and through media for eligible initiatives
This was combined with a regular assessment so as to allow for a reformulation of the action plan where needed.
What are your top 3 pieces of advice for reaching out to potential applicants?
Based on experience, my top 3 pieces of advice would be to do your research, establish close cooperation with stakeholders and create those direct contacts and finally, put in the hard work! Several of the Portuguese projects awarded in previous editions, including on EU level, come from research carried out by IAPMEI. Once you have identified the potential candidate, it is also very important to identify the right person to be your contact. This will allow to better introduce the EEPA scheme, motivate them to participate and to give all the necessary support and follow-up.
IAPMEI developed a committed task force which is dedicated to motivating participants and supporting the preparation of entries, something which has definitely been s key for reaching out to potential applicants.
What will be the main aspects of your EEPA 2018 campaign?
For the current campaign IAPMEI has widened the scope of the target audience, and enlarged the dedicated task force for direct contacting of potential applicants. There has also been additional training for the task force members, so as to have more assertive and effective communication with potential applicants.
What advice would you give to projects applying in the newly re-instated category ‘Supporting the development of green markets and resource efficiency’?
It is a challenging category, but not impossible to apply for! Portugal was awarded in this category in the first year, and the winner was found through careful IAPMEI research. My advice would be to take the time to identify and contact the entities with the potential to apply for this category, and most importantly don’t give up!
What is the most important thing you have learnt during your experience as National Coordinator?
Having worked in EEPA from the very beginning (2005), I would say that it is a challenge to promote enterprises and entrepreneurship and, mostly, to encourage and inspire potential entrepreneurs. However, despite the difficulties the visibility and impact that the projects and related promoters achieve with EEPA participation is important and should definitely be highlighted when recruiting potential projects. When you are promoting the EEPA think about what opportunities could come as a result of participation, and share that with your potential applicants.
Since 2006, Portugal has achieved more than 14% of the total of the EEPA national entries, which demonstrates the commitment of the Portuguese promoters participating in the initiative. These results are in line with the high entrepreneurship performance in Portugal and demonstrate the dynamism and effort that the country has been carrying out to promote the business activity in the Europe.
Any other National Coordinator experiences that you would like to share?
I have witnessed the enormous commitment from all the involved parties, from the huge dissemination carried out by the European Commission and, at national level by IAPMEI, the great commitment of the President of IAPMEI and of course that of the National Jury. Without their commitment and dedication, the EEPA would not be what they are in Portugal today. We are also lucky enough to be able to organise a national ceremony with the participation of a member of government, and featuring the testimonials of previously awarded Portuguese projects.
Interested in what goes on behind the scenes of EEPA? Read the latest national coordinator interview here with Estonian coordinator Kaupo Sempelson and keep coming back to Promoting Enterprise for all the latest EEPA news.