Time for another testimonial from a 2017 European Enterprise Promotion Awards (EEPA) special mention!
Today’s EEPA interview takes us to Germany to meet the recipients of an EEPA 2017 Special Mention, the “Import Promotion Desk” (IPD). IPD share with us their tips for making your EEPA submission stand out by drawing on their own experiences, and their plans for the future of the project.
How did you first hear about the national competition and why did you decide to enter?
We first heard about the awards scheme from a colleague and decided to enter because of the good reputation of the award and the chance for publicity for our work.
How did you prepare your application?
We did not do any specific activities in preparation for our EEPA submission. We are convinced of what we do and therefore thought that a good, concise and accurate description of our constant activities was special enough!
What was it like to receive a special mention?
We were extremely proud to receive the special mention, and we certainly did not expect it. The recognition by a neutral authority such as the EU Commission was very important for us as it confirmed our strategic approach, thus giving our project credibility and validity. In addition, our participation in the EEPA scheme attracted considerable attention and raised the awareness level of IPD once again.
The awards ceremony was an opportunity to get to know other interesting companies and to exchange ideas and experiences with many entrepreneurs from different countries. Although we exchanged with start-ups from different sectors we are not working in, the ideas they have were very inspiring. Additionally, we got really good feedback from many different angles.
How did receiving a special mention impact your work?
The media coverage was not very extensive, but this was probably due to it being quite difficult to describe what the special mention is exactly. However, the awareness within our network was extremely positive. After all, it is also a recognition of our good cooperation with our partners as well as the IPD team.
Why should others enter EEPA 2018? What advice would you give them?
Entering EEPA is a good chance to be compared with other projects, but it means that you really need to make sure that your submission and the overall uniqueness of your project stand out. As such, the award submission should be prepared very carefully, make sure your collected data and documents are well-structured and easy to follow. Furthermore, best-practice examples should be well-presented to highlight the work that you have been doing.
In our case we focused on highlighting the core competence of IPD, which is supporting exports with a focus on development. We provide exporting companies in developing and threshold countries with the knowledge and competences they need to increase their competitiveness on the international market. We also included our focus on sustainability, in terms of enabling exporters, developing better access to the EU market for external countries and selective support for the export of in-demand products.
In your application be sure to clearly indicate your strengths and competencies. For us this meant highlighting our good knowledge of the product demand due to our strong network of relevant sector associations (and through them many importers and wholesalers) in Germany (and Europe). We also continued to demonstrate our competencies by describing how we use our knowledge and network. We explained our focus on demand, and how this ensures that the enterprises achieve long-term sales on the export market. When selecting products to support, we carefully check using market studies and demand analyses which products are gaining importance on the German and European markets.
Overall, convince the national and European jury to view your project as a European best practice that deserves to be rewarded for all of the hard work that you have put in!
What are your plans for the future?
Our goal is to integrate developing countries more effectively into global trade, and thus make a substantial contribution towards sustainable economic development in these countries. Many exporters from developing countries are only denied access to the EU market because they lack knowledge of the legal standards and import regulations, the required certifications and above all the contacts with European traders. This is exactly where the IPD comes in. We offer exporters specifically selected information and training on export marketing and advise them on the whole quality management process and on certification of their products. In addition, the IPD establishes valuable business contacts between the exporters and potential customers through specialist trade fairs.
Our vision is to broaden our project to more developing countries and sectors so that more companies can profit from our services.
Keep coming back to Promoting Enterprise for more EEPA 2017 testimonials and don’t forget to check all the social media channels (Twitter: @EEPA_EU and Facebook: @PromotingEnterprise) for the latest EEPA updates.