All the way from the sunny Portuguese island of Madeira, Promoting Enterprise is bringing you a story from a former European Enterprise Promotion Awards (EEPA) nominee…Madeira Vintners!
Over the last five years, the all-female team at MADEIRA VINTNERS have been working to establish their Madeira wine brand, the first Madeira wine firm to be founded in over 80 years . The team is not only nationally innovative, but unusual across the sector. The first harvest in 2012 helped with Madeiran grape distribution, producing added value for Madeiran grape producers and vineyards. As an isolated EU territory, the success of this venture, which saw more than 100% increase in sales in 2016-2017, is important for the island’s agribusiness sector, which is a key source of revenue after tourism.
Since competing in the 2017 edition of EEPA, the project has gone on to be interviewed by Euronews about their work in the wine production sector. Watch their interview below and visit their website for more information on this innovative project!