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Where are they now?

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The winners of the European Enterprise Promotion Awards (EEPA) are shining examples of the promotion of entrepreneurship.

Brandiko

This month, we spoke to the 2014 winner in the Investing in Entrepreneurial Skills winner, Ivaylo Grancharov, from Brandiko – Training in Building a Brand and Protecting it with a Community Trade Mark, which educates students on how to build a brand and register the brand as a Community Trade Mark.

Students establish training companies and are mentored on how to build and manage their own brand, market the brand and use it to increase sales. Pupils also learn about the importance of intellectual property protection. More than 1,700 students have completed the Brandiko programme.

1. What did you learn from your experience with the European Enterprise Promotion Awards?

First of all, EEPA is a great initiative and I hope it will continue to grow. The European Commission deserves to receive our gratitude for standing behind it and maintaining it. I would like to also thank everyone who is involved in making the Awards happen. It was a fantastic night!

The EEPA ceremony is a culmination of many months of preparation and anticipation. But it’s also the climax of many years of work. I call think of the EEPAs as the Oscars for SME policy in Europe. It is the most prestigious recognition a policy maker, or another public organisation can get in the EU. It’s amazing!

In my opinion, our advantage was that we connected Brandiko with the Community Trade Mark – a very important element in doing business in the Single Market that not many people take advantage of.

Overall, the lessons we learned included finding a universal problem to solve, finding a solution to it, working on it effectively and presenting it in a way that is easy to understand.

2. What did winning a European Enterprise Promotion Award at the 2014 SME Assembly in Naples mean to you?

After facing some challenges in 2013 and 2014, we decided to apply for the EEPAs. We were very excited to find out that Brandiko got a nomination and then when we received the category award for Investing in Entrepreneurial Skills, we were suddenly media stars.

Euronews’ Business Planet also did a fantastic piece on Brandiko and we are very grateful for the support of the presenter, Serge Rombi. After all of this hard work, we saw the pay off in the form of great media coverage.

We now feel an even bigger responsibility to make Brandiko a continued success. Now, we have to deliver even more and should be followed by many other successful projects.

Accepting the award was a moment of a lifetime. And as I said at the ceremony – “Napoli, sempre nei nostri cuori!”

3. How has your organisation grown since winning the Grand Jury Prize?

Brandiko is now working with a new partner who are helping us reach a new system of entrepreneurial education at schools in Bulgaria.

We are now in our fifth season of Brandiko and this year we expect to see more than 60 training companies join Brandiko – a new record for us.

4. What advice can you give to other organisations wanting to take part in the Awards?

I would recommend that applicants remember that you can be successful with the EEPAs. Do not let challenges get in the way! It is also important to be creative and never set a limit on success. It is also important to be clear in your application and demonstrate the value of the project through statistics.

2014 SME Assembly

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The 2014 SME Assembly, which took place in Naples Italy on 1st – 3rd October, was the highlight of this years’ European SME Week.

The theme for the event was ‘Growth Through Enterprise: Exploiting the Opportunities Ahead.’ As with previous years, the European Enterprise Promotion Awards (EEPA) Ceremony was a key feature of the Assembly. The SME Assembly brought together SMEs, business organisations, European, national and regional government, academia and the media.

More than 800 delegates participated in policy sessions, expert workshops, interactive discussion and an ‘Entrepreneur Expo,’ which featured entrepreneurs from across Europe. The event was also a useful networking opportunity. The interactive badging system recorded around 10,500 contacts during the conference. This equates to an average of 15 new contacts for each delegate at the SME Assembly.

For the first time, the Assembly was paperless. The conference app, which was made available to all participants, contained the conference programme, speaker profiles and their presentations as well as policy documents, live social media feeds and information on the EEPA candidates and winners.
Find out more about the SME Assembly:

 

The 2014 SME Assembly: Programme

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The 2014 SME Assembly begins next week (1-3 October, Naples) and the full conference programme is now available. Hosted in partnership with the Italian Presidency, the Assembly, which is the main European SME Week event, will feature speakers from the Italian Government, the European Commission, the Committee of the Regions, academia and the private sector. Key speakers include: the Italian Minister for Economic Development, Federica Guidi and Member of the European Commission for Entrepreneurship & Industry, Ferdinanco Nelli Feroci, as well as Daniel Calleja, EU SME Envoy and Director General, DG Enterprise and Industry and Anthony L. Gardner, US Ambassador to the EU; the Assembly will be opened formally on 2 October in the presence of H.E. Giorgio Napolitano, President of the Republic of Italy.

The SME Assembly will also feature the European Enterprise Promotion Awards ceremony where the 22 nominees will compete for their chance to win either in one of six categories or the Grand Jury Prize. You can find out more about the 2013 winners here.

Growth Through Enterprise: Exploiting the Opportunities Ahead

Including the European Enterprise Promotion Awards Winners’ Ceremony & European SME Week events

Wednesday, 1st October
2014

Stazione
Marittima, Molo Angioino, Naples, Italy

PRE-CONFERENCE PROGRAMME
– BY INVITATION ONLY

09:30 – 17:00

 

Business Innovation
Observatory – 3rd Workshop

Dione
Room

(EN)

 

Liberal Professions

Working Group

Perseide Room

(DE, EN, ES, FR, IT)

 

European Network to
Promote Women’s Entrepreneurship (WES)

Elettra Room

(EN)

14:30 – 17:30

SME Internationalisation / Euro-Mediterranean Industrial Co-operation

Ramada Hotel, Via Galileo Ferraris, 40, Naples

(EN, FR, IT)

Programme for all delegates

14:00 – 17:00

Business Tours at
the Citta della Scienza (hosted by the Italian Presidency)

18:00 – 20:00

The European SME Week Reception

Hosted by

The Italian
Presidency of the Council of the European Union &

The European Commission

At Camera di Commercio di Napoli (historic trading floor of the Naples
Stock Exchange)

 

Including the
launch of the European Entrepreneurial Region Award 2016

Michel Lebrun, President,
Committee of the Regions

 


Thursday, 2nd October
2014

Stazione Marittima

09:00

Lobby

Registration

Due to security
restrictions in relation to the presence of H.E. The President of the
Republic of Italy, all attendees must arrive in time and wear their name
badges at all times.

DE, EN, FR,

IT, ES

10:00 – 11:00

Galatea Room

Opening
ceremony of the 2014 SME Assembly in the presence of

H.E. Giorgio Napolitano, President of the Republic of Italy

Welcome
from Antonio Polito,
Assembly Chair

Introduction
by Daniel Calleja,

EU SME Envoy and Director General, DG Enterprise & Industry

Welcome message from José Manuel Barroso

President of the European Commission

Keynote
Speech by Federica Guidi,

Italian Minister for Economic Development

Keynote
Speech by Ferdinando Nelli Feroci,

Member of the European Commission for Entrepreneurship & Industry

11:00

Galatea Room

The Big Debate

“Thanks to digital technology,

everyone can become a successful entrepreneur”

In favour:

Tine van Heerikhuize, Blink2Blinked, Ilja Laurs, GetJar;

Against:
Amit Pau, Ariadne Capital, Orlaith Carmody, Mediatraining.ie

 

DE, EN, FR,

IT, ES

12:30

Lobby

Networking lunch

14:00

Policy
Session 1

Meeting
SME Finance Needs

Panel of experts followed by Q&A

Dione Room

Keynote:

Dario Scannapieco,

Vice President, EIB

Maria Cristina Bertellini, President
SME Committee, Confindustria

Ari Korhonen, VP, EBAN;

Founder, Spin Top Ventures

Ilja Laurs, GetJar

Leonardo Rubattu,

Dir. Gen., ICCREA BANCA

Moderator:

Christian Weinberger

(EN)

Policy
Session 2

Business
Dynamics: Start Up; Transfer; Second Chance

Panel of experts followed by Q&A

Calipso Room

Toni Brunello,
Business Transfer Expert Group, Studio Centro Veneto

Luis Iurcovich, CEO, Trasversale

Olivier Khan, BECI

Ahti Kuningas,

SME Envoy, Estonia

Moderator:

Marko Curavić

(IT, EN)

Entrepreneurship Forum

Galatea
Room

Interviews
with entrepreneurs and managers of successful SMEs and startups; testimonials
from entrepreneurs who have benefited from EU enterprise support programmes;
followed by a moderated panel discussion & audience questions

FIRST PANEL:

Alberto Baban, VP
Small Business, Confindustria

Markus Espeter, GloW Energy

Paula Fitzsimons, Going
for Growth

Vincent Fosty, Watify

Tim Lagerpusch, Sugar
Trends

Marek Ozana,

Ochi (Eureka)

Pedro de Sampaio Nunes, Eureka

Vincenzo Schiavo, Eurosportello, EEN Naples

Claudio Cappellini, CNA

SECOND PANEL:

Anna Gullstrand, Fröjd

Isa Maggi, BIC Italia Net

Swetlana Reiche, Lensspirit

Benjamin Suchar, Yoopies

Heleen Willemsen, Babybloom Healthcare

Moderator:

Joanna Drake

(DE, EN, ES, FR, IT)

(14:00 – 16:00)

15:15

Policy
Session 3

Completing the Single Digital Market for
SMEs

Panel of
experts followed by Q&A

Dione
Room

Ben Butters, Eurochambres

Dana Eleftheriadou, DG
ENTR

Sergio Ruiz Sierra,
Pymes.com

Christian Verschueren, Dir. Gen., Eurocommerce

Moderator:

Katarzyna Bałucka-Dębska

(EN)

Policy
Session 4

Growth Through

Responsive Administration

Panel of
experts followed by Q&A

Calipso Room

Chair:

Susannah Simon,

SME Envoy, UK

Keynote:

Giorgio Merletti,

President, Confartigianato

Maarit Nyman, DG ENTR

Alain Deniau,

Heidrick & Struggles

(IT, EN)

16:30

Expo Hall

Networking &
coffee

Meet the
Experts (A)

New Innovation Actors – Design &
Technology in the Interest of Society?

Vanessa Carpenter,

IdemoLab – Delta

Anne Dorthe Josiassen, Dansk Design Centre

Christian von Scholten, NorthQ

 

Meet the
Experts (B)

Business Innovation Observatory: Unlocking
the Potential of Business & Societal Innovation;

How to Scale Up

Gavriel Avigdor,

Innova SpA

Cristina Fernandez-Ramos,

DG ENTR

Laurent Frideres,

PwC Luxembourg

Laurent Probst,

PwC Luxembourg

René Wintjes,

VNU Merit

 

18:00

Galatea Room

European Enterprise Promotion Awards’
Ceremony

Presentation
of the nominees and announcement of the winners

Presented by Gianna Mazzarella, Giovani
Industriali, Confindustria

(IT, EN)

21:00

Networking dinner

at The Excelsior Hotel, Naples

 

Friday, 3rd October 2014

Stazione Marittima

08:00

Breakfast Briefing –

SBA Factsheets

Briefing for
journalists on the 2014 SBA Factsheets with the EU SME Envoy

Perseide Room

(IT, EN)

EEPA Breakfast

Nominees of the
EEPA awards present and share best practice

Moderator:
Thomas Cooney,

EEPA Jury Member

Elettra Room

(EN)

09:00

Galatea Room

Welcome from the
Chair

Antonio Polito

 

 

 

 

 

 

 

DE, EN, FR,

IT, ES

09:05

Galatea Room

SBA 2.0 Growth Through Enterprise

The EU
SME Envoy, Daniel Calleja,
introduces the themes for the SBA 2.0.
Gunilla Almgren,
President of UEAPME and Marta Martí Carrera, BusinessEurope,
test the policies against the realities of doing business.

09:30

Galatea Room

Question Time

An
opportunity for the audience to ask questions of the SME Envoy,

moderated by the Assembly Chair

10:00

Expo Hall

Networking Coffee

10:30

Transatlantic Co-operation:

Benefits for SMEs

Interactive session on the opportunities for European
SMEs to invest in and trade with the US.

Part 1: Driving SME growth in Europe and the US

Galatea Room

Anthony
L. Gardner
, US Ambassador to the EU and Daniel Calleja, EU SME Envoy & Director General for
Enterprise & Industry, discuss the policies and practices pursued by the
US and EU to drive enterprise growth; followed by questions from SMEs

Chair:

Antonio Polito

Kim Benson, VP,

Cange International

Daniele Vaccarino,

President, CNA

(DE, EN, ES, FR, IT)

Policy
Session 5

Skills
for Entrepreneurship

Panel of experts followed by Q&A

Dione
Room

Ian Clifford, CEO, You Rock

Livia di Nardo,
Director for Development, JA-YE Europe

Efka Heder, SEECEL

Sabine Hepperle, SME
Envoy, Germany

Dražen Pros, SME
Envoy, Croatia

Moderator:

Marko Curavić

(IT, EN)

World
Café Session

The
Small Business Act 2.0

A moderated workshop on the priorities for a renewed
SBA.

After an introduction by Joanna Drake, Deputy EU SME Envoy and Director

for SME Policy,

Katarzyna Bałucka-Dębska, Ursula Hillbrand
and Christian Weinberger will
facilitate this interactive workshop.

Elettra Room

(EN)

Meet the
Experts (A)

Your Access to South East Asia:
Opportunities for Partnership

ValerioGiampiero Mazzone, EU
Philippines Business Network

Niranjala de Mel, ASEAN IPR SME
Helpdesk; EBO Worldwide Network asbl

Minna Saneri, EU
Malaysia Chamber of Commerce & Industry; EBO Worldwide Network asbl

Meet the
Experts (B)

SME Transfer in Europe: Transeo
– Good Practices from Spain and Finland

Oriol Alba, Centre de Reempresa de
Catalunya, Spain

Jean-Pierre Di
Bartolomeo
, Transeo-Belgium

Sakari Oikarinen, Confidentum Ltd & Transeo,
Finland

11:45

Part 2:
TTIP – SME Chapter

Galatea Room

Experts
discuss the potential benefit for SMEs of an EU/US trade agreement; followed
by Q&A

Arnaldo Abruzzini,
Secretary General, Eurochambres

Lori Cooper,

US Department of Trade

Brooke Fishback, Health
Enterprises & US Chamber

Denis Redonnet, EU
Lead Negotiator, SMEs

Christina Sevilla, US
Lead Negotiator, SMEs, TTIP

Elena Stegemann,
Director International, NuStep

Moderator:

Wojciech Sopinski

(DE, EN, ES, FR, IT)

Policy
Session 6

Design
for Growth

Panel of experts followed by Q&A

Dione Room

Neil Gridley, Design
Association, Design Council

Andrew Kilborn,

Managing
Director, Orluna

Jane Oblikas, CEO,

Estonian Design Centre

Marko Sverdlik,
Chairman Proekspert

Moderator:

John Mathers,
CEO,

Design Council

(IT, EN)

SME Envoys Meeting

(upon invitation only)

Perseide Room

(DE, EN, ES, FR, IT)

Meet the
Experts (A)

Early Warning Europe

Peter Bausager

Søren Boutrup

Svend Røge

All: Early Warning, Denmark

 

13:00

Expo Hall

Networking Lunch

13:30

Expo Hall

Meet the Experts
(A)

Presenting the Commission’s Series of

SBA Guidebooks

Pertti Hermannek, author
of the guidebook on SBA implementation on a regional level

Christian Weinberger, Senior
Advisor on SME Policy, DG ENTR

Meet the Experts
(B)

Business Innovation Observatory: Smart
Factories, Clean Tech and Customer Experience – How to Accelerate the
Uptake of New Innovation Models

Laurent Frideres, Nuray Unlu Bohn,

PwC Luxembourg

René Wintjes, VNU
Merit

14:30

The Pitch

Would-be and
start-up entrepreneurs pitch for investment in their company in return for a
stake in the business. The audience decides.

Galatea
Room

Matan Beery, Akvolution

Daan Bergers, Qualenica

Tim Lagerpusch, Sugar
Trends

Samuel Lopez, Creiserds

Åsmund Frengstad, Meshcrafts

Judges:

Elbert Stoof, Get in
the Ring

Ari Korhonen, EBAN

Marie Laenen, Sendabee

Moderated
by:

Joanna Drake

SME Envoys Meeting

(Public)

Perseide &
Agave Rooms

Presentation
by Paraig Hennessy Irish One-Stop-Shop for
licenses

Presentation
by Ahti Kuningas
on

e-government in Estonia

DE, EN, FR,

IT, ES

15:45

Conclusions by Costas Andropoulos,
DG Enterprise

16:00

Close of SME
Assembly

  

Thursday 2nd &
Friday, 3rd October 2014

Stazione Marittima, Naples, Italy

ENTREPRENEUR EXPO

 

An
annual exhibition and networking opportunity forming the key focus for SME
Week; the Expo will provide a showcase for innovative European start-ups and
SMEs, as well as organisations who support
entrepreneurs and promote them. Exhibitors include:

Akvolution (Matan Beery), Anna
van Mills
(Anna Winkelmolen), Bluesquare (Dr.
Monica Gemelli), Bluesod Lab (Antonella Schiatarella), EEN Italy (Cristina Raffone), Epi-C srl (Gianluigi Franci), Erasmus
(Katarzyna
Bałucka-Dębska), Genomix4Life (Alessandro Weisz), Remocean (Vincenzo Vecchio), ZalozFirmu.cz (Petr Čížek)

MEET THE EXPERTS

 

These sessions will allow delegates to participate in
small interactive sessions with policy experts and practitioners on a wide
variety of topics
; these sessions will be held in two distinct seating
areas (A and B) in the Expo Hall

 

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