Secret of Success – Renata Kišek (Rettro d.o.o.)

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Renata Kisek - Rettro d.o.o.We originally set up RETTRO to provide complex IT services to large companies. With the help of ESF and JAPTI research funding, we have since diversified into developing web-based products and services applicable for mobile devices. RETTRO’s latest product is a mobile application called Notifly. Notifly is a revolutionary new system of conveying content through sound code, undetectable by a human ear. FLY messages are broadcast by TV and radio stations, event and concert managers, organisations, restaurants, shops etc. to consumers who want additional information related to the programme they are watching; the shows they are attending; the shops they are visiting. Looking ahead, the challenges for RETTRO are to continue to create new innovative products and access new markets.

Start ups and small firms in general would most benefit from a tax regime that encourages investment in R&D and from more flexible employment rules.

“Entrepreneurs are important to society because we create jobs, develop the economy, bring new ideas, discover new businesses and boost the local community.”

Hero(es): Honest and fair people

Start up capital: Savings and ESF/JAPTI investment

Growth rate p.a: 33%

Can you code? Yes

Employees: 11

Education / Training: Mathematics

Product / Service: Marketing/retail applications