Croatian start-up is one of the “Top 50 Most Innovative Companies in the World of Sports”

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anita busicBodyRecog™ markets itself as The Body Shaper Tracking App and, even before it’s been officially launched, this conceptually simple yet highly sophisticated app has won eleven innovation awards.

This month, it picked up yet another accolade when it was recognised as one of the “Top 50 Most Innovative Companies in the World of Sports” by the Hype Foundation, a global entrepreneurship empowerment organisation. As a result, the BodyRecog™ app will officially be launched at the Rio Olympics this summer.

The inventor of the BodyRecog™, Anita Bušić, is from Zagreb in Croatia. The author of academic textbooks on biology, she is the driving force behind the app’s development and has drawn together an impressive team of fellow academics and innovation professionals from across the world.

bodyrecog-app-180pxBodyRecog™ uses the camera in a smartphone, together with some user input, to digitally measure the human body. It analyses the data provided, explains the biometrics and offers expert recommendations on the user’s smartphone. It is, in fact, a health risk assessment system for cardiovascular diseases, diabetes and cancer, among others, based on a person’s body type and shape. While the personal app uses a smartphone camera or webcam, the PRO version uses a scanner to provide the higher level of precision required by professional users.

The story of BodyRecog™ is one of persistence, getting the right people involved, and putting the idea in front of as many experts as possible. Anita has traveled the world to present her idea at innovation shows and to those in a position to help. The hard work has obviously paid off – BodyRecog™ has been featured in over 250 journals, newspapers, and on television internationally. She and her team have also founded LIVE GOOD, a start-up dedicated to developing ICT solutions for medical sciences.

After hearing about the Hype Foundation honour, Anita welcomed the acknowledgment saying, “All our hard work over the last few years is finally being recognised. We are very excited about this opportunity and intend to use it to the fullest.”